YES… BEAUTIFUL, INTEGRATED SOCIAL MEDIA TOOLS ARE IMPORTANT, BUT they are only a small part of the means to an end.
What you do with social media today in your practice is part of something much bigger. Each post to your Facebook wall represents another brick in a foundation that supports a social business—a social practice.
Don’t make the mistake of thinking somebody else can do it all for you either. Yes, others can help. Yes, others can guide, coach, prime the pump, demonstrate by example, encourage, pave the way, and support you. But in the end, the greatest traction comes when your practice shifts its mindset—when you decide that you ARE a social business.
It doesn’t happen overnight. The campaigns we roll out help create a bigger base and generate interest. But, once the door is ajar, it’s up to you to engage with your patients and prospects.
In words from a brilliant marketing mind and awesome cartoonist, Tom Fishburne, “Instead of planning a social media campaign, make a social media commitment.”
You can do this.