WHEN YOU CELEBRATE your team members’ personal victories, it means you care about people. Caring about people means you care about your patients. They will feel that when it’s an integrated part of your practice culture. This helps to increase the conversion of website visitors to scheduled patients.
Make A List And Publish To Your Facebook Wall!
Take a simple calendar (or do it on your computer, or however is most convenient for you) and write down all of your team members’ important dates including birthdays, anniversaries, etc. Also, ask team members what upcoming, exciting things they are doing! Is somebody preparing to run a marathon? Is somebody’s son or daughter about to graduate from college? You get the idea. By taking added interest in team members—and then using your social media marketing voice to publish that interest and spread the stories—you greatly enhance your practice culture.
This may sound simple but we’ve found that it’s not. It requires patience and time… and buy in from your team. But, if you can get the team on board to help out with this digital dental marketing strategy you’ll see increased revenue from new patients generated in social media.
About the Author: Jack Hadley is one of the founding members of My Social Practice located in Salt Lake City, Utah. He is passionate about helping dental practices grow their patient base exponentially by using dental marketing strategies. If you’d like to book Jack or one of the other members of My Social Practice’s speaking team, you can do that on our dental marketing consultant page. Interested in learning more about the benefits of SEO for dentists, and our incredible dental website offering? Learn More!
