One of the most-often-asked questions we get is, “What’s the return on investment (ROI) of social media?”

It’s A Question We LOVE To Answer

The cartoon above sums it up. There are a lot of social media gurus out there who do all they can to deflect the question. Some are even so defensive (or naïve) as to say, “It’s not really important” or “It can’t really be measured”. Others have come up with substitute terms like “Return On Influence” and “Return On Relationships” so they don’t have to deal with the question. In reality, the concepts behind “Return On Influence” and “Return On Relationships” are valid, insightful, and useful. We talk about them all the time. But, they don’t replace the Return On Investment (ROI) discussion or its relevance—especially for a dental practice.

“Measurement” Is Another Topic

The video content on this page outlines our position on social media ROI for dental practices. Measurement strategy is a related topic not addressed here. Watch soon for our discussion of that topic.

A Brief Overview (3–4 minutes)

If you’d like to preview what the content is about before deciding to invest about 33 minutes, watch this video first:

The Full Presentation (32–33 minutes)

The full presentation is also broken into four parts below if you’d like to watch a little at a time.

The Full Presentation Divided Into 4 Parts (32–33 minutes total)

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We’d Love To Work With Your Practice

We’d love to work with your practice to help you attract new patients, increase patient loyalty, and achieve greater growth and practice fulfillment through effective social media marketing. Contact us today to get started.