A Social Practice Is A Giving Practice

By May 20, 2011 January 28th, 2021 No Comments

DR. ROBIN RUTHERFORD “GETS IT”. He isn’t one of our clients, but he absolutely understands what it means to be a “social practice”. He understands the value of giving back.

Here is the original press release from PRWeb:

Voting Opens for $20,000 Smile Makeover Contest in Odessa, TX

At his Odessa, TX cosmetic dentistry practice, Dr. Robin Rutherford announces the opening of the voting period in the “Lights!… Camera!… Smile!…” video contest. Four finalists now have the chance to win the smile makeover contest valued at over $20,000.

As a cosmetic dentist in Odessa, TX, Dr. Robin Rutherford is sponsoring the “Lights!… Camera!… Smile!…” video contest at the Art of Dentistry. Four finalists were recently chosen, and public voting is currently open. Once the voting period ends, Dr. Rutherford will perform a smile makeover valued at more than $20,000 for the winning contestant.

Following the CBS 7 news announcement, the public voting period opened May 20th, and ends at 5:00 pm CST May 27, 2011. Videos for the smile makeover contest can now be seen on the Art of Dentistry website, where website visitors can cast their vote for the contestant they feel deserves the smile makeover. Fans of Dr. Rutherford can also follow the contest on the The Art of Dentistry-Robin Rutherford, D.D.S. Facebook page, as well as the practice’s YouTube channel.

The winner of the Art of Dentistry smile makeover contest will be announced on CBS 7 Odessa on June 5, 2011 after all the online votes have been tallied. While the winning contestant will receive a combination of dental procedures, such as dental implants and porcelain veneers, worth more than $20,000, the three other finalists will receive one free Sapphire teeth whitening. As the end of the voting period approaches, Dr. Rutherford says he and his staff are looking forward to the results of the contest, and excited about the eventual unveiling of the winning contestant’s new smile.

About Dr. Rutherford

Robin Rutherford, DDS earned his dental degree from the University of Texas Dental School at San Antonio. He has been voted “Best Dentist in Odessa,” and is consistently featured in a number of articles and magazines focusing on his dental experience and expertise. Dr. Rutherford is a member of the American Academy of Cosmetic Dentistry and the American Orthodontic Society. He is also a Fellow of the Dental Organization of Conscious Sedation, and a Diplomat of the American Dental Implant Association.

And Here Are The Videos Of Their Four Finalists

Smile Makeover Finalist 1 of 4:

Smile Makeover Finalist 2 of 4:

Smile Makeover Finalist 3 of 4:

Smile Makeover Finalist 4 of 4:


So, Why Become a “Social Practice”?

We believe there are three reasons:

1. Greater Patient Loyalty thru a “Trust Culture”

  • People know you’re listening, that you care, and that you’re progressive.
  • Transparency evokes trust, makes you “likable”, and focuses your brand.
  • Demonstrates thought leadership, highlights CE and knowledge.

2. Practice Growth thru “Top-of-Mind Awareness”

  • Better (and more) referrals.
  • Greater buzz/traffic raises perceived clout/influence.
  • Education helps support case acceptance.

3. Heightened Career Fulfillment thru “Sharing Your Story”

  • Introspection, and a giving, sharing mindset change everything.
  • Reinforces to you, your team, and your patients that what you do matters.
  • Story becomes scalable, manageable in snippets, and self actualizing.

Our congratulations goes out to Dr. Rutherford.

Is this type of promotion that your practice should consider?