These 21 Posts Show You How To Create An Effective Mix On Your Facebook Wall

By July 27, 2011 January 28th, 2021 2 Comments

FIRST OF ALL, CONGRATULATIONS! If you’re reading this post, you’re one of the most forward-thinking, open-minded, marketing-savvy dental practices in the world. Period. Even if you feel like you don’t know much about social media (or Facebook) yet, you’re here… And you’re doing it! Be patient!

If you’re already good at this stuff, you’ll get even better. And if you think you’re not good at it yet, you WILL become great at it. Just don’t get discouraged.

We have a lot of clients ask us what they should be doing on their Facebook wall.

As you know, the blog posts that we create and publish for you on your blog are also published to your Facebook wall. However, dentistry-related posts only help accomplish a portion of your Facebook objectives. Remember, people are people first—patients second.

Our thanks to Dr. Puig and her team for this great example below of an effective way to use a dental practice’s Facebook wall. The image below shows, over a recent six week period, that there were 21 total wall posts between the blog articles we did here at My Social Practice, and the posts that came from Dr. Puig and her team (approximately three posts per week).

In the image below, you’ll see that we called out the “type” of post to show the variety (something for everyone):

“Types” of Wall Posts Include:

  • An Expression of Thanks
  • An In-House Service Special
  • My Social Practice Blog Posts
  • Explanation of Dental Technologies
  • Patient Appreciation Party
  • Questions with Links & Small Gifts
  • Birthday Wishes
  • Their Facebook Promotion
  • Fun Wall Photo
  • Comments with Local Interest
  • Pop Culture Comments & Questions


  • Ethel Hammond says:

    WoW! How cool – We’re just trying to mix it up and keep it interesting for ourselves and our patients. We have received 15 – 20 new LIKES since we have started posting more content. Patients seem to love the contests – people we didn’t even know were paying attention are participating. It’s a lot of fun and adds excitement in the office and to our workday! Thanks to MSP for the guidance!

  • Jack at My Social Practice says:

    Thanks for your kinds words, Ethel. You guys are forward thinking and rocking it.