AS YOU KNOW your blog is the foundational “hub” of your social media marketing efforts. Below you’ll find simple, step-by-step instructions for creating a blog post on your blog. As with anything new, the first couple of times you create a post there will be a tiny learning curve for you—BUT rest assured that you’ll become confident very quickly. The platform we use is intuitive and friendly and outside of updating your patients you’ll get some serious dental SEO love from Google.
Although the vast majority of our clients do not chose to create additional posts (over and above the four we do for you each month), we encourage you to do so if you’d like to. By investing a little bit of time with the training below, you can easily get started.
Before We Get Started
Table of Contents
Here are just a couple of quick thoughts to set the stage for this training post…
An Alternative To Posting Yourself
We have a lot of clients who aren’t really interested in creating their own blog posts. However, occasionally they have something happen in their practice, or there is an upcoming event, that warrants a post. If that just happens once in a while (meaning once a month or so) then we’re happy to just do the post for you. There’s no additional charge for this, and we’ll create these kinds of posts in addition to the four each month that we normally do for you. All we ask is that you write the text and send it to us (either as an email, or as a Word document, etc.). If there is an associated image that you’d like us to use, send that along too. We’ll format your text, upload your image (or if you don’t provide an image, we’ll find one appropriate for the post), and post it. Just keep in mind that this really falls outside the scope of our monthly service… But we know it’s helpful for some of our clients.
Your Facebook Wall & Facebook Notes
Remember that your Facebook wall is also one of the VERY best places to post practice-specific information. When you have something to talk about, ask yourself if it’s more appropriate as a blog post or simply a wall post on Facebook. You can also create Facebook Notes that are kinda like “mini blog posts”. When you publish them, they are automatically posted to your wall too. Several of our clients like to use the Facebook Notes feature for mini-blogging. If you are a Facebook admin for your page, you’ll see that it’s easy to create a Note.
Posting To Your Blog Is Extremely Simple
Go to your site’s login page. You can do this by first typing in your blog’s URL, then adding “/wp-login.php” after the “.com”.
If you do not know your Username and Password, simply make a request by emailing firstname.lastname@example.org.
Method 1 (the easiest):
Once you’ve logged in, the first screen you’ll see is your dashboard. In the middle of your Dashboard you’ll see the “Right Now” section this gives you a brief overview of your site.
On the right hand side you’ll see the section called “QuickPress”. It does exactly what it says, this is the most basic and quickest way to publish an article to your blog.
When using “QuickPress” follow this 5 simple steps:
- Give your post a title
- Write your article (we recommend writing your article in a standard word-processing application, then copying and pasting it into this Content text field)
- Add a picture if you like, by clicking this button. Keep in mind when adding a picture, it will be inserted where your curser is located.
- Add tags if you like. This isn’t required but provides the reader with a way to find related articles.
- Then finally press publish.
That’s it! Even though this method is quick and easy it doesn’t mean it’s the best, there are some missing features.
If you’d like to have additional text formatting options then use these steps:
In the left hand column click “Add New”
The next screen will look very similar to “QuickPress” except with a few extra settings.
- Add the title to your post
- Add the body of your post (we recommend writing your article in a standard word-processing application, then copying and pasting it into this Content text field)
- You can add text formatting with these buttons in the grey bar.
- Add an image, if you like.
- Tag your post with keywords. This isn’t required but provides the reader with a way to find related articles.
- Pick the “Blog” category, don’t use “Uncategorized”.
- It’s not necessary to click “Save Draft” unless you’d like to save your progress and come back later to finish it.
- Clicking “Preview” allows you to see how your post will look before you publish it.
- When you are ready to publish your post, click “Publish”.
To view the post you’ve just published click “View Post” just below the title of your post.
Great job, you are now an official blogger!
About the Author: Jack Hadley is one of the founding members of My Social Practice located in Salt Lake City, Utah. He is passionate about helping dental practices grow their patient base exponentially by using dental marketing strategies. If you’d like to book Jack or one of the other members of My Social Practice’s speaking team, you can do that on our dental marketing consultant page. Interested in learning more about the benefits of SEO for dentists, and our incredible dental website offering? Learn More!