WE’RE ALWAYS LOOKING FOR COOL NEW WAYS to help our clients “get the word out” about their dental social media efforts. We already provide each practice with a standup display, some awesome Facebook marketing buttons, and 4×6 pass-along cards each quarter as they launch their new promotions and/or new patient offers.
Recently one of our client practices suggested that we design a fun, two-pocket folder that they could use for many different hand-out purposes in their practice (and at the events they attend) that would help promote their social media tools! We LOVED the idea. (Materials shown are only available to My Social Practice clients.)
Our Unique Approach Provides Value And Savings
If you did this yourself, by the time you found and hired a graphic designer, went through the custom design process, then found a printer you trusted, and had them custom print high-quality, high-gloss folders like these, you’d be looking at $4–$6 a piece (design and print… minimum).
We realized that the only way to help our clients take advantage of these was to figure out a way to make them cool, yet very affordable. So, we’ve used what we’ve learned from our “semi-custom” model. Below there are 9 designs to choose from. Once one of our clients picks a design, we take all of the graphics we’ve already created (and have on file) and repurpose them into a two-pocket folder like the one shown above. This way, we don’t have to charge them any design fees.
No Design Fees
You heard right. We don’t need to charge design fees on these because we’ve already created the artwork (in some cases we may need to get a higher resolution logo or photo from our client). And, with hundreds of clients, because of the volume of printing we do, we’re able to print beautiful, premium quality stuff at killer prices. In fact, in quantities of 1,000 folders, we can get the per folder price down to just over $1.00 each (plus shipping).
Around $1.00 Each? What’s The Catch?
You can’t even buy high-quality PLAIN JANE folders this cheap, as evidenced by a quick online search:
Our Clients Simply Pick A Design And They’re Finished
Many of our client practices are so excited to have a cool conversation piece to hand out to their patients. Before they know it (in about 2–3 weeks) their folders show up at their practice. It’s a cinch.
Option 1 social media marketing designs (above) are fun, and our Option 2 design (below) is more “brand centric”.
Social media is fun. You know it and your patients know it. Just go with it.
BUT, if you’re looking for a more conservative solution—no problem. We’ve designed a great-looking, more brand-centric solution below that clients can choose. All of their social media URLs are listed on the inside pockets, and it still includes a custom QR code for scanning.
A Personalized QR Code Takes People Directly To The Practice Facebook Page
As the number of people carrying smartphones continues to explode, it’s a great idea to have an easy-to-scan QR code right on your folder that takes people to your Facebook page. All of our folder designs include a custom programmed QR code for scanning.
If You’re Already One Of Our Valued Clients, Click The Link Below To Order
Ready to more effectively get the word out? Click >HERE to go to the order form.
If You’re NOT Already One Of Our Valued Clients…
It’s the right time to keep your dental or orthodontic practice on the leading edge and to take advantage of social media marketing. Contact us today.
About the Author: Jack Hadley is one of the founding members of My Social Practice located in Salt Lake City, Utah. He is passionate about helping dental practices grow their patient base exponentially by using dental marketing strategies. If you’d like to book Jack or one of the other members of My Social Practice’s speaking team, you can do that on our dental marketing consultant page. Interested in learning more about the benefits of SEO for dentists, and our incredible dental website offering? Learn More!