A COUPLE OF YEARS AGO, as we were launching My Social Practice, we were unsure if we could find enough dentists and orthodontists with the vision it takes to embark on a road less traveled—the journey toward becoming a social practice.
You are among the visionaries. The early adopters. The teachable. The engaged. The passionate. You’re not afraid to put it out there and take a calculated risk on something that “feels” relevant and important—something that’s new, fresh, and exciting with huge upside for strategically growing your business over time. It’s evidence that you truly value your relationships with your patients as well.
Our heartfelt thanks for that. You’re the reason we can’t wait to get to work in the morning and we have a hard time leaving the office at night. It may sound silly—and you may find it hard to believe—but it’s not lip service. You’re the reason we love what we do. You’ve helped make it possible for us to grow into a viable business. Thank you again. And again.
We’ve shown you this before, but please watch it once more. It applies to what our two businesses are doing together:
Wayne Gretzky said, “You miss 100% of the shots you never take.” Years from now, when the rest of your profession sees the light, you will have already been there for a long time. Congratulations.
Have a wonderful Thanksgiving holiday. And to our awesome clients outside the United States, even though this week isn’t your same holiday, our message of thanks to you is exactly the same.