A remarkable opportunity for 100 practices to create an awesome story that spreads—AND at the same time, help needy children in your own communities!
HOW It Works
Participating in Smiles For Life is simple! Simple for your practice, and simple for your patients, friends, family members, etc. Here’s how it works:
- Patients and friends of your practice use their cell phones to easily text a $10 donation through their service provider.
- All donations that come through your practice are tracked using your practice’s unique, assigned, text code.
- Children’s charities get 100% of the money raised. Half can go to a local kid’s charity you designate.* The other half helps needy children around the world.
- You use all the great support materials we provide to promote the campaign.
3 Reasons WHY Your Practice Should Do This!
Reason 1: Top-Of-Mind-Awareness & Word Of Mouth
One of the biggest benefits of social media marketing for a dental practice is increased visibility in their community and the “share-ability” of the things they do! Smiles For Life is a great way to create a shareable story that increases top-of-mind awareness for your practice.
Reason 2: It’s Absolutely Win/Win/Win
As mentioned above, your practice wins by using this VERY easy-to-implement campaign. Children around the world win through the Smile For Life Foundation’s efforts. Your local community wins when you’re able to give half the donations to your local charity partner.
Reason 3: Team Unity & A Giving Practice Culture
Effective social media marketing in a dental practice serves “higher purposes”, in addition to putting derrières in chairs. Campaigns like this in a dental practice foster a mindset—an attitude about doing business. Social media storytelling reinforces through text and visuals (photos and video), that what you’re doing matters. These outward manifestations of a giving in-practice culture not only strengthen patient relationships and increase business, but also positively impact team dynamics as well.
WHAT Is Smiles For Life?
Here at My Social Practice, we’ve made a special arrangement with our friends at the Crown Council to allow 100 additional, non-member practices to participate in their Smiles For Life children’s charities campaign this year. Smiles For Life is the charity arm of the Crown Council.
Now through June 30th, hundreds of Crown Council member dental practices throughout the U.S. and Canada will be raising donations for seriously ill, disabled, and underprivileged children in their local communities and around the world. 100% OF THE DONATIONS GO TO CHILDREN’S CHARITIES. Since 1998, they’ve raised over $30 million, benefiting hundreds of children’s charities around the world.
The Crown Council is an alliance of leading-edge dental teams that are passionately committed to promoting oral health, fighting oral cancer and serving their communities through charitable work. Because of this arrangement we’ve made, you need NOT be a current member of the Crown Council to participate.
3 Easy Steps Get You Started
Sign up and let us know you want to participate. We’ll ship you the Smiles For Life kit of printed materials. It includes 5 posters (with your unique, designated text tracking number stickers), 10 table tents, 10 buttons, acrylic stand, and pass-along cards (see image below). There’s a $59 fee that barely covers the cost of these materials and the shipping (we don’t ever use any of the donated money for kids to pay for this stuff).
Decide (right away) if you want to designate a local charity partner. You have that option. Is there a Boy’s & Girl’s Club in your town? A children’s hospital, etc.? If you DO designate a local charity partner, once your text donation efforts reach at least $1000, we’ll send 50% of every dollar (including the first $1000) back to you in the form of a check from Smiles for Life to deliver to your local designated charity. You’ll present the check to them (which makes a great photo opportunity)! If you DON’T want to designate a local charity partner, that’s fine too. All of the proceeds will simply benefit children’s charities in other parts of the world.
Use all the support items below to help raise donations through June 30, 2012. We will be providing ongoing tips and training throughout the campaign.
Don’t be left out of this awesome social media marketing opportunity. Be one of the 100 practices!
Let us know that you want to participate right away by filling out our signup form. And thanks in advance from needy kids and worthy children’s charities around the world and in your community!