Jack Hadley And My Social Practice Featured In Forbes
Last month one of our company founders, Jack Hadley, was asked to speak at the 2015 Annual Session of the American Association of Orthodontists (AAO) in San Francisco, along with one of the smartest PR professionals we know—Cheryl Snapp Conner, Forbes contributor and founder of SnappConner PR.
In referencing his AAO presentation, Jack said, “One of the struggles most practices have when it comes to digital marketing is knowing what content to create and distribute. In a day where ‘going viral’ is the buzzword there is a lot of confusion and frustration about what content objectives ought to be.”
As part of Jack’s presentation, he talked about the five years of data, research and experience we’ve had in identifying the types of content that do well in moving practice digital marketing forward. Our thanks to Cheryl Conner for her Forbes post entitled, The 6 Characteristics Of Great Content.
The Content We Provide To Our Valued Clients
When a practice becomes one of our valued clients, we provide them with daily, weekly, monthly and quarterly content based on the six characteristics above. The content we create is designed to help practices become effective social media marketers in 10 minutes a day. We never take over a practice’s voice because we know from vast experience that effective social media marketing is participatory at the practice level. You gotta have boots on the ground.
If your practice is ready to take content marketing to the next level, we’d love to visit with you about becoming one of our clients.