In this clip from DDMC 2019, dental influencer marketing expert Jennilyn Talbot reveals the best way to utilize Instagram influencers to grow word of mouth for your dental business!
Getting through to your potential dental patients online is more difficult than ever before. Building trust with them through social media marketing is a start, but they still don’t totally believe what YOU say about your practice. That’s why the best way to attract and convert dental patients online is to leverage local opinion leaders who already have their trust and attention.
It’s called influencer marketing, and the dental industry is just starting to discover that it’s the most effective way to advertise, no question.
Now, My Social Practice is proud to offer the world’s first Instagram influencer marketing program specifically tailored for dental professionals!
Listen to marketing expert Jennilyn Talbot in the clip above to learn how dental influencer marketing can boost your engagement rates with local potential patients and build trust in your level of service!
Read the transcript here:
Why I’m here today is I’m going to tell you about leveraging micro-influencers to help grow your practice.
This might seem outrageous, but this is the reality of celebrity influencer marketing. Kylie Jenner can make up to $1,000,000 per post. That’s a lot of money, so these guys might not be your prime influencers to work with. I’m guessing that this is maybe out of your marketing budget.
Next tier down, we have our macro-influencers. These guys are better. They still have over a million followers, and their reach is probably national. Some of them even have global reach. These guys are great, but again, they do cost a lot of money and they don’t have a very local reach, so it’s probably not going to be your best fit for an influencer.
But the micro-influencers, our next tier down, are exactly who you want to be using to promote your practice. These influencers have maybe a few thousand followers up to 15 or 20 or 40,000 followers. This is who you want to be working with.
These guys are awesome to work with. They are going to be more in your budget, definitely more affordable. They have more of an engaged, authentic following. And the most exciting thing about these guys is that they are going to have a local reach. This is exactly where you want to be. You want to be working with local influencers who have a local following.
Last year, My Social Practice and the Crown Council brought me on to help promote the Smiles for Life Foundation. We wanted to know, is this going to work with micro influencers? We had a few questions because this hasn’t been done before. You’ve seen it on a bigger scale, but we didn’t know if it was going to work on a micro scale.
I’m happy to tell you, this went off like fireworks. It was incredible. It far exceeded our expectations. I worked with just over 100 influencers and just over 100 dental practices.
Our compliance was through the roof. The influencers were great. They actually posted more than we asked them to because they were so happy with the service that they were provided. These influencers were wonderful to work with. We were able to find local influencers in local offices, which was awesome, because that reaches local.
I’ve actually worked in the dental world. I started when I was 15 in offices, and I’ve done a lot of marketing for offices. This kind of reach is untouchable by anything else that we’ve done.
You can actually utilize voices on Instagram and social media that already have this really awesome reputation to talk about you specifically and how you’re going to bless their lives. This is brand new. This is just barely creeping in, but this is the way marketing is going.
We’ve talked about it over and over. This kind of repetition, those kinds of engagements, it will keep popping up over and over again. This is where your marketing dollar gets the biggest bang for its buck.
“A brand is no longer what we tell the customer it is. It’s what the customers tell each other it is.” If this isn’t true in 2019, I don’t know what is. I don’t remember the last time I made a purchase without looking up reviews on Google, without Amazon reviews, without any type of, “Hey, has anyone tried this?”
This is why people are joining dental practices or making purchases. This is how a consumer is making their decisions.
Click below to learn more about the world’s first influencer marketing program tailored specifically for dental professionals, exclusively from My Social Practice!