TikTok & Instagram Reels: The Surprising Future of Dental Video Marketing

By May 20, 2021 September 22nd, 2021 No Comments

Dental video marketing has been on the rise for several years however when we first discovered the TikTok app, we didn’t see it as something useful to dentists. TikTok has been around for a couple of years, and honestly, we haven’t been able to offer an effective strategy to the dental industry until quite recently. Now we have a pretty good sense that TikTok, Instagram Reels, and all kinds of short-form videos will become increasingly important to doctors and dentists seeking to grow their practices.

What is TikTok and Instagram Reels?

It’s significant to note that as video marketing content has evolved. It has become shorter and less scripted than it has been in the past. People have smaller attention spans and they are just not spending much time reading or watching long-form content.

dental video marketingYour potential dental patients are scrolling quickly through social media content and you truly only have one second to catch a patient’s attention.

That’s why TikTok and Instagram Reels are so popular. These platforms offer users fun, educational, engaging video content in just a few seconds.

For those looking to use dental video marketing to grow their practice, this is great news. You no longer need to pay for fancy equipment or spend hours making one dental marketing video. TikTok and Instagram have all the editing tools that you need to make awesome videos for your social media pages. Both TikTok and Instagram Reels allow you to cut videos, add text, music, overlays, filters, and more. All of the creation tools you need are right on your phone, in a completely free app.

Some studies have shown that 66% of people say they prefer to watch a short video to learn about a product or service.

Additionally, viewers claim that 95% of a message is retained when obtained via video and 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.

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10 short-form video ideas to create in TikTok or Instagram Reels!

#1 Answer a FAQ

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Answering a question you hear a lot provides value and shows your patients and potential patients that you are listening and care to educate.

#2 Capture a Patient’s Reaction

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Capturing a real reaction from a patient is like a testimonial video, but frankly more beneficial. Testimonial videos can sometimes feel scripted and boring. Capturing the authentic reaction of one of your patients in your practice shows your fans what kind of experience they can expect from you.

#3 Did You Know? Video

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Film a video sharing an interesting or fun fact! Keep in mind that the facts that you share don’t necessarily always have to be dental-related.

#4 A Day In The Life

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Show an exclusive, behind-the-scenes look at what happens in your practice every day. Giving your patients a transparent look into your practice builds trust and appreciation.

#5 Show a Dental Procedure

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The editing tools of TikTok and Instagram Reels allow you to easily create videos with quick cuts to show a procedure done in your practice in a short video!

#6 Lip-Sync

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Have some fun and show your playful side by filming a video lip-syncing. Effective dental video marketing should show the human side of your practice! There are a lot of funny and trendy songs or audio clips that you can apply to dentistry!

#7 Before and After

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Whether it’s drastic like the example below, or simply a debonding or new amalgam filling, there are plenty of before and after video opportunities in your practice. You may be surprised at how interested your patients are to see these cases!

#8 Jump On The Latest Trend!

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Check on your discover page and hop on a popular trend!

#9 Review A Product or Do a Demo

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Everybody likes to hear a dentist’s recommendation. Review a dental product and give your two cents on it. Or, do a demonstration on how to correctly and effectively use a dental product.

#10 Dance

Dancing might seem like a silly idea to some dentists, but trust on this, it works. You don’t have to go all out if that isn’t your personality but moving to a catchy song and providing information at the same time gets attention!

If you’re new to short-form dental video marketing, download our FREE TikTok and Instagram Reels Ebook! It is jammed packed with great ideas and simple explanations to get you on your feet.

Dental video marketing is one of the best ways you can market your dental practice. Trends are only growing toward dental video marketing and it is not projected to stop anytime soon. Is there a better way to market your practice than to get potential dental patients a real-life look into your practice? Use these dental marketing video tips to get started today.


About the Author: Natalie Marinos is an expert dental marketer and a key member of the dental marketing team at My Social Practice. My Social Practice is a dental marketing company located in Salt Lake City, Utah. Natalie is passionate about helping dental practices grow. If you’d like to book one of the members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dental practices or our dental websites service, you can learn more here. Also please read our Google My Business reviews.