You’re Cordially Invited To This FREE Event In Dallas!

“Marketing Strategies For A More Profitable Dental Practice”

ON THURSDAY, OCTOBER 22, we’re having a very special event in Dallas to help practice owners learn how to grow their practices and make them more profitable. We hope to see you there!

Space Is Limited! RSVP Today!

Number of People Attending From Your Practice: *

5 Ways You’ll Benefit From Attending:

Learn How To Use Social Media To Attract New Patients – Social media increases top-of-mind awareness, attracts new patients, decreases attrition, increases case acceptance, and strengthens patient relationships. Given your limited time, see how to keep it quick and effective.

Start Effectively Combining Marketing Inside Your Practice With What Happens Online – We’ll discuss online reputation management along with why and where patient reveiws really matter. And, we’ll drill down on the 5 keys to social media marketing success in your own dental practice.

Discover How To Keep Social Media Marketing Simple & Efficient – You’ll benefit most from attending if you bring BOTH the doctor (decision maker) AND whoever handles the marketing in your practice. For greatest success, social media marketing is a team effort! We’ll show you how!

Learn Strategies Dr. Cozby Used To Build A $3 Million Independent Practice From Scratch In 3 Years – With support from Edwards & Associates, and from Smile Source, Dr. Cozby maintains growing production while keeping lower-than-average overhead at Forney Family Dentistry.

CECredit_LogoEarn 1 Hour of AGD Continuing Education Credit – The Catapult Group is an Approved PACE Program Provider by the Academy of General Dentistry. The formal continuing education programs of this program provider are accepted by AGD for Fellowship, Mastership and membership maintenance credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. The current term of approval extends from 6/1/13 to 5/31/16. Provider ID# 306446. See program details below.*

Receive A Free Social Media Marketing Starter Kit Just For Attending!

Just for attending, you will receive a free Social Media Marketing Starter Kit, courtesy of My Social Practice. It contains items that you can use immediately in your own practice to increase top-of-mind awareness online!

Location, Date, And Time:

Event Date:

Thursday, October 22, 2015

Event Time:


Event Location:

Maggiano’s Little Italy Restaurant

Event Address:

205 Northpark Center, Dallas TX 75225

Jack Hadley

JackHadleyJack teaches Social Media Marketing to MBA students at Brigham Young University’s Marriott School of Management in Provo, Utah. He is also a founding partner at My Social Practice, an agency that provides social media marketing ideas, content, strategy, and support to dental practices worldwide. Jack is an award-winning writer and former ad agency Creative Director with a rich background in all aspects of the creative process. He speaks to many dental groups—both large and small—about the mindset and tools behind effective digital marketing in dental practices.

Dr. Melina Cozby

DrMelinaCozbyDr. Melina Cozby is an independent dentist who started her practice in 2009 just months after graduation from Baylor College of Dentistry. In the peak of the recession she started a ground up practice that has grown to a $3million practice today while maintaining her independence as a sole practice owner. She is honored to have been a client of Edwards & Associates since she started her practice and is inviting the clients to a dinner to share best practice ideas that she has learned over the years. She will be sharing how she maintains a lower than average overhead and growing production.

Robert T. Edwards

Robert T. Edwards CPARobert’s experience with the dental and medical industry makes him a strategic partner in many aspects of his clients’ lives, from advising associates how to best structure work arrangements with their employing practice, to helping a doctor scratch start a successful practice, to helping a multi-practice doctor develop an exit strategy, just to name few. A native Texan, Robert graduated from Texas Tech University where he received honors for service as president of Beta Alpha Psi, the honorary accounting fraternity. He lives in Dallas with his wife Dr. Sharon F. Tiger, a nationally known dental practice management consultant, and their beautiful, talented daughter.


*Program Title & Synopsis: The 5 Keys to Social Media Marketing Success for Dental Practices

Today’s progressive dental practices use social media marketing to increase top-of-mind awareness and referrals, attract new patients, decrease attrition, increase case acceptance, and strengthen patient relationships. Prospective new patients move constantly between a range of digital devices—including smartphones and tablets—that didn’t exist a few short years ago. These changes mean that former tried-and-true marketing methods are no longer enough. All marketing now has a digital component, and social participation is inevitable and powerful! But how does a busy practice navigate and benefit from this new environment?

Topics Covered:

  • Practice Marketing In 2015: Where it is and where it’s headed.
  • Online Reputation Management: Why it matters.
  • Effective Social Media: It starts INSIDE your practice.
  • Social Media & Reviews: How they work together.
  • Tools & Platforms: Which ones work best, and why.
  • Local Search & SEO: What it means for your practice.

Program Objectives:

  • Start creating content that engages patients and new patients.
  • Empower your team with a simple plan for participating.
  • Utilize examples and case studies to grow your own practice.
  • Evaluate your website/tools, and assess how to improve them.
  • Understand why social media is so critical today for SEO.
  • Become consistent without having it consume too much time.