You’re Cordially Invited To This FREE Event In Memphis

“The 5 Keys To Dental Social Media Marketing Success”

ON WEDNESDAY, OCTOBER 28, we’re having a very special event in Memphis to help dental practices learn how to effectively use Social Media Marketing to attract new patients, grow their practices, and become more profitable. We hope to see you there!

Space Is Limited! RSVP Today!

Number of People Attending From Your Practice: *

4 Ways You’ll Benefit From Attending (plus earn 1-hour of CE credit*):

Learn How To Use Social Media To Attract New Patients – Social media increases top-of-mind awareness, attracts new patients, decreases attrition, increases case acceptance, and strengthens patient relationships. Given your limited time, see how to keep it quick and effective.

Start Effectively Combining Marketing Inside Your Practice With What Happens Online – We’ll discuss online reputation management along with why and where patient reveiws really matter. And, we’ll drill down on the 5 keys to social media marketing success in your own dental practice.

Discover How To Keep Social Media Marketing Simple & Efficient – You’ll benefit most from attending if you bring BOTH the doctor (decision maker) AND whoever handles the marketing in your practice. For greatest success, social media marketing is a team effort! We’ll show you how!

Learn How Smile Source helps progressive dentists run more profitable, more efficient practices through development tools, marketing expertise, and unsurpassed purchasing power—all while preserving independent dentistry.

Catapult Group, LLC is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to ADA CERP at
Catapult Group, LLC is an Academy of General Dentistry Approved PACE Program Provider FAGD/MAGD Credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. 6/1/13 to 5/31/16 Provider #306446

Receive A Free Social Media Marketing Starter Kit Just For Attending!

Just for attending, you will receive a free Social Media Marketing Starter Kit, courtesy of My Social Practice. It contains items that you can use immediately in your own practice to increase top-of-mind awareness online!

Location, Date, And Time:

Event Date:

Wednesday, October 28, 2015

Event Time:


Event Location:

Chickasaw Country Club

Event Address:

3395 Galloway Avenue, Memphis TN 38122

Jack Hadley

JackHadleyJack teaches Social Media Marketing to MBA students at Brigham Young University’s Marriott School of Management in Provo, Utah. He is also a founding partner at My Social Practice, an agency that provides social media marketing ideas, content, strategy, and support to dental practices worldwide. Jack is an award-winning writer and former ad agency Creative Director with a rich background in all aspects of the creative process. He speaks to many dental groups—both large and small—about the mindset and tools behind effective digital marketing in dental practices.

Dr. Scott Edwards

Dr. Scott Edwards has lived his entire life in Memphis. After graduating from Overton High School, he received a Biology degree from the University of Tennessee. Upon graduating from UT Dental school, he opened his private dental practice in 1982. He has two children, Taylor and Maggie. They are active members at Christ United Methodist Church. Dr. Edwards has served on the Administrative Board, Missions Committee, Youth Committee, as well as, the Recreation Committee of his church. Dr. Edwards has participated in numerous Medical/Dental mission trips to El Salvador, Africa, China, and the DR.

Dr. Ford Gatgens

Dr. Ford Gatgens graduated from the University of Tennessee School of Dentistry in 2006 and completed an Advanced Education in General Dentistry (AEGD) residency at the University of Tennessee. Before opening Accent Smile Center in 2009, he practiced dentistry in East Tennessee and the Green Hills area in Nashville. Dr. Gatgens is very involved with Smile Source, a dental group that helps independent dentists ensure their viability and be more profitable. He also helps mentor other dentists in becoming more efficient and profitable in their own practices while serving as an administrator for Smile Source.

If you have questions about this event, call Dr. Edwards’ office at (901) 681-0011.


*Program Title: The 5 Keys to Social Media Marketing Success for Dental Practices

Audience: General Dentists and All Dental Practice Staff
Instructional Method: Lecture
AGD Code: 550
Catapult Group designates this activity for 1 continuing education credit.
Cost: No Charge
This program is made possible by the commercial support of Smile Source, My Social Practice, Scott Edwards Cosmetic and Family Dentistry, and Accent Smile Center. Jack Hadley declares an affiliation with My Social Practice. Scott Edwards declares an affiliation with Scott Edwards Cosmetic and Family Dentistry. Ford Gatgens declares an affiliation with Smile Source.

Program Synopsis: Today’s progressive dental practices use social media marketing to increase top-of-mind awareness and referrals, attract new patients, decrease attrition, increase case acceptance, and strengthen patient relationships. Prospective new patients move constantly between a range of digital devices—including smartphones and tablets—that didn’t exist a few short years ago. These changes mean that former tried-and-true marketing methods are no longer enough. All marketing now has a digital component, and social participation is inevitable and powerful! But how does a busy practice navigate and benefit from this new environment?

Topics Covered:

  • Practice Marketing In 2015: Where it is and where it’s headed.
  • Online Reputation Management: Why it matters.
  • Effective Social Media: It starts INSIDE your practice.
  • Social Media & Reviews: How they work together.
  • Tools & Platforms: Which ones work best, and why.
  • Local Search & SEO: What it means for your practice.

Program Objectives:

  • Start creating content that engages patients and new patients.
  • Empower your team with a simple plan for participating.
  • Utilize examples and case studies to grow your own practice.
  • Evaluate your website/tools, and assess how to improve them.
  • Understand why social media is so critical today for SEO.
  • Become consistent without having it consume too much time.