Here’s how the campaign works:

Ask your patients to post a “selfie” and tag your practice’s social media page in the photo. Be sure to tell them how to find your page on Facebook, Instagram, etc.

Choose a $ amount that your practice is willing to donate per selfie posted! At the end of the campaign, see how many times you were tagged in photos, times it by your $ amount, and make a donation to Optometry Giving Sight!

It’s a win/win! Your practice is promoted through social media and you help give the gift of sight to those in need!

Downloadable Materials

1. Download & Print Posters For Treatment Rooms & Waiting Areas

Take these files to a local print shop. There are three sizes available: 18×24, 11×17 and 8.5×11. Place the posters in your treatment rooms and waiting areas to raise awareness about your campaign! Fill in the $ amount on each poster (with a black marker) for how much money you are willing to donate per social media post!

2. Download Social Media Graphics And Post To Your Accounts!

We have created 3 graphics to post to your social media accounts. We recommend that you post these everywhere with a description about your “Selfies For Sight” campaign. You can even put a few dollars in to “boost” these posts on Facebook for even greater traction in your geographic area!

3. Download & Print Social Signs, Then Pose, Shoot & Post!

Social Signs™ help increase practice visibility and shareability. They’re great ice-breakers that introduce patients to your social media efforts, and a fun way to share online with extended family, neighbors, friends, and coworkers. Download and print these Social Signs and start snapping photos to post!