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Why Social Media?
Why My Social Practice?
Smart. Easy to navigate. Effective.
Your blog is your dental social media “hub”—your practice’s relationship marketing foundation.
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We keep it interesting, four times a month.
Consistent, fresh content is a key to dental social media marketing success. Although we make it super easy for you to create your own blog content, we also post four thoughtful, cool articles to your blog each month—whether or not you personally create some, none, or all of them. Our writing team stays on the profession’s leading edge without you having to think about it. The posts aren’t boring either. They contain relevant info about dental comfort, health, and appearance that your patients and prospective patients will actually enjoy reading.
topWe make it easy for YOU to post content too.
Our awesome Blog Kickstart Templates are a super simple way for your practice to post your own custom content! Just pick a topic, answer the prompt questions we provide by filling in the blanks, and upload an image (or we’ll find one for you). Don’t worry about being a designer or having to toy around with formatting, HTML, etc. We’ll take the information you submit and create a beautiful post for you!
Promotions boost shareability and incentivize.
From fresh ideas to design and programming, we handle it all for you.
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Choose from our creative promotions library—or create your own!
Based on our experience, we have awesome recommendations for you. However, we also provide you with flexibility to create your own promotions based on your understanding of your patient base, community interests, special events, etc.
topOur multi-faceted promotions strategy gets the word out!
Despite what you’ve heard, if you build it, they won’t come. One of the biggest mistakes practices make is believing a promotion that simply sits on a Facebook tab will be effective. It won’t. There must be a well-timed strategy using a complete, integrated solution of both online and physical, in-practice “off-line” tools for promotions to get traction. We provide everything you need—including training.
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Easy tracking, entries export, and promotions management.
Our easy-to-read-and-understand analytics and tracking system not only helps both of us manage your campaigns, but it also provides us with insights for improvement.
Do your current and prospective patients “Like” you?
Now they will even more. Facebook is an important part of your integrated marketing efforts.
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Creative, educational, and engaging wall posts emailed to you daily.
Purposeful Facebook community building requires a thoughtful balance—hitting the mark is delicate and subtle. Pitch too much dentistry and people stop listening. Post too many flying kittens and credibility suffers. This is one place where you earn the privilege to soft sell dentistry by building trust and engagement. We provide the creativity, actual posts, and coaching that help make this happen.
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We tag team Facebook and your blog to build more connections.
Each time content is published on your blog, we hand post a great-looking, visual call to action on your Facebook page that shows up in your fans’ newsfeeds. This cross-markets your content to increase exposure.
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We manage your applications and tabs.
We provide specific Facebook application tabs that link to your promotions, appointment request form, and other social sites.
Localized, one-to-one conversations with prospects.
With a little coaching, Twitter can become one of your favorite, most effective marketing tools.
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Published tweets without you having to think about it.
It may take a little time for you to “get up to speed” with Twitter. That’s OK! In the meantime, we’ll make sure some of your other content is pushed through to your account.
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We’ll teach you how and what to tweet.
Are you thinking, “What on Earth would I talk about on Twitter?!” Don’t worry… As with ALL of your new tools, we’ll help you with awesome training that’s specific to using Twitter effectively in your practice.
Video helps promote your practice culture.
Your YouTube channel is the perfect place to host and archive video content.
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We’ll show you how, then we’ll help you share.
Are you using video in your practice’s marketing efforts? If not, it’s time to begin! Now, don’t be nervous. We’ll show you how. You don’t need to produce Academy Award winning films to be effective! All it takes is some of our training, a tiny bit of practice and a little patience. You can do this! It isn’t difficult—and, it’s actually a lot of fun and a great team culture builder.
Your new YouTube channel is the best place to your videos. We’ll get it set up for you and teach you how to utilize it. It’s not only the world’s second largest search engine, but functionally it’s an awesome place to centrally archive all of your video content.
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We integrate your videos into our complete marketing strategy.
Videos speak volumes about the passion you feel in your practice and for your patients. Videos help position your practice culture as uplifting, progressive and engaging! That energy spills over into people’s perceptions about the dentistry you deliver as well.
Upon your request, each time video content is published, we’ll embed those videos in custom blog posts that are sent to your patient base through your newsletter. You just shoot and we’ll take care of the rest.
Thoughtful email is appreciated and effective.
When content is relevant and worth receiving, current and prospective patients look forward to it.
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Our unobtrusive email strategy builds your online community.
Various social media tools come and go. Your long-term social business strategy shouldn’t be dependent on any one account or network over which you have little control. Over time, it’s important to build your OWN online community. You do that through opt-in subscribers to your blog and through email.
Judicious email educates, strengthens connections, promotes services, and builds trust.
Smart practices put email database building and management at the top of their list. We help you do that efficiently and effectively.
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Acquire subscribers on your blog and through promotions.
Every call to action across all of your tools includes an invitation to subscribe to your content.
We include displays, cards, posters, and more.
All of the beautifully designed printed materials you need are provided at no additional cost.
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Effective internal marketing includes printed materials.
For the most part, in a dental practice, social media marketing is internal marketing. Our experience has shown that the most successful practices talk up the patient benefits of their social media tools with patients face-to-face.
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We make it easy to get your team involved!
It’s not enough to simply have online accounts—especially in a dental or orthodontic practice where you have a captive audience walking through your front door every day!
The cool materials we send you help drive patient interest inside your practice.
Powerful outposts point to your social hub.
They’re places for conversations, where you earn patient trust and connect.
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Google+
While Google remains the king of search, the value of Google+ has been a bit vague—until now! Google+ is rapidly becoming a “can’t ignore” outpost in your hub and spoke dental social media marketing strategy. We help our clients make effective use of this tool.
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Pinterest
“Interest Graphs” like Pinterest are rapidly becoming effective tools for sharing your practice culture and interesting information. Are you using Pinterest yet?
As you get started, your first question should never be “How can we use Pinterest to sell dentistry?” Rather, it should be, “How can we use Pinterest to provide value and to create interest resulting in trusted relationships that earn engagement opportunities?” We show you how.
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Instagram
Is your practice using Instagram? If not, you may want to start! Recently purchased by Facebook for $1 billion, Instagram is the hottest mobile application around for shooting, filtering, and sharing photos. It’s the new wave of photo sharing—adding 5 million new users a week! We provide helpful strategies for effectively using it.
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LinkedIn
You may be asking yourself, “Why use another social network?” LinkedIn now provides even more relevant opportunities for dental practice marketing through its company pages, allowing you to keep doctors’ personal pages separate from the practice’s page. LinkedIn strategies vary from practice to practice. We’ll help you decide if its a good outpost for you.
Dental specific training helps ensure your success.
We distill the world’s most effective social media tactics into action items we execute together.
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Power packed, yet extremely simple.
The founders of My Social Practice have decades of experience working with dental and orthodontic practices. We know that in order for social media marketing to work for your practice, it must be clear and easy to execute.
To this end, our clients receive a “dashboard” email, once each week, summarizing what took place during the previous week and outlining (both your and our) action items for the following week. It’s what you do with what we do.
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No automation here. Just a knowledgable, empathetic voice.
Sure… We have some techno-nerd-propellor-head-code-monkey-folks in our company too. But you won’t be talking with them on the phone. At first, social media marketing is a foreign language in a practice. We understand. You’re in good hands. Our account managers’ mantra has its roots in the Boy Scout law—“…helpful, friendly, courteous, kind, and cheerful.” You’ll feel it each time you call. We’re here to help.
