Dedicated to helping dentists achieve marketing goals for over 14 years, we understand the unique challenges of dental practices. Tailored campaigns ensure transparency, meeting expectations and growth goals. Choose from full-service or a la carte options for a personalized dentist marketing solution.
The key to being found by patients online is a marketing mix that targets high-intent, locally-based audiences. We start by conducting an evidence-based marketing evaluation to determine the strengths and weaknesses of your current marketing efforts.
Our team of dental marketing experts will assess the quality of your social media, your Google Maps and SEO rankings, the functionality and design of your website, the strength of your social proof, and more. With this information, we can create a marketing campaign that is relevant for your unique needs.
You’ll have all the information you need to make an educated decision about which dental marketing strategies you should employ to grow your practice.
Online marketing for dentists goes beyond mere visibility—it’s about transforming that online presence into patient appointments. Our comprehensive marketing framework addresses every step of the patient journey:
If you’re struggling to be found online, we’ll help elevate your online visibility. If you’re visible but not converting, we’ll refine your online image, enhance your website’s user experience, and boost your service perception through quality content and branding.
Your patient’s journey is our roadmap to crafting the perfect marketing plan for your dental practice.
A consistent brand is an often overlooked but an important aspect of digital marketing. We will work with you to create a unified brand that increases awareness and trust in your dental practice which includes creating engaging, high-quality graphic design that reflects the values and aesthetics of your practice.
Our graphic design team will ensure that your online presence is consistent across all assets, including your color palette, logo, social media posts, team pages, blog images, patient examples, case studies, fonts, before and after photos, and more. Brand consistency will help to transfer the positive qualities of your online presence to the quality of care that patients expect from your practice.
You have a passion for providing exceptional care to your patients. Let us help you with the marketing side of your practice, so you can focus on what you do best, building patient relationships.
Time spent creating content, responding to reviews and direct messages, solving technical issues are handled by our team of experts. You’ll never have to worry about consistency in your marketing. We ensure that your marketing campaigns are running efficiently, secure, and up-to-date with the latest online marketing trends.
We believe in the power of targeted online marketing and offer a range of solutions, from minimal support to full-service marketing, to meet the unique needs and goals of your practice.
Every practice has different marketing needs. If a practice has no time or support internally, we can step in to provide a full marketing managed solution. For those dental practices with some internal support but lack a skill set we can compliment your efforts and provide the solution.
Our team of marketing experts will collaborate with you to create a customized marketing plan, specifically designed for your target audience and goals.
We’re committed to providing you with transparent and effective marketing strategies, and we’re eager to see the positive impact they’ll have on your practice.
We love working with dentists and are sincerely concerned about the success of their dental practices. We understand the unique struggles that dentists face in a hyper-competitive marketplace and find that we best support our client practices as a long term growth partner.
One of the things we take pride in is the customized nature of our services. At My Social Practice, we understand that each dental practice is unique, and that’s why we meticulously tailor our offerings to meet your specific needs. Our goal is to recommend only the services that are absolutely necessary for the growth of your practice.
When it comes to cost, you’re in luck! We have mastered the art of delivering high-value, affordable dental marketing services. At My Social Practice, we achieve this by efficiently scaling tasks across our skilled team, creating efficiencies that help keep costs down without compromising on quality. We also leverage advanced software solutions to manage various tasks, boosting efficiency and productivity while driving down costs.
As for payment, we offer flexible month-to-month plans with no long-term contract obligations. We understand that every practice has its financial considerations, and we aim to make our services as accessible as possible. If you’re looking to maximize your budget, we provide considerable discounts for bundling services. Additionally, if you opt for an annual contract, we are able to offer additional discounts as a token of our appreciation for your commitment.
At My Social Practice, we are more than just a service provider. We strive to be your strategic partner in success. Our team is dedicated to helping your dental practice grow and thrive every step of the way. We’re here to support you and provide the expertise you need to achieve your goals.
Evaluating the ROI of a dental marketing campaign requires a comprehensive approach, and at My Social Practice, we are dedicated to providing absolute transparency in all our reporting. Regardless of the services you have chosen for your dental practice, we offer detailed reports that provide deep insights into the performance of your campaigns.
For social media marketing services, we provide robust analytics that monitor engagement rates, click-through rates, follower growth, content visibility, and overall performance. These metrics allow us to understand which content resonates best with your local audience and make adjustments to our strategies accordingly.
If you have opted for our website design and management or Search Engine Optimization (SEO) services, we track a variety of relevant indicators such as visitor numbers, search engine rankings, Google Maps standings, click rates, calls to your practice, and technical metrics like page load speeds and the health of your site’s links. These measurements enable us to optimize your online presence and enhance visibility in search results.
Above all, we value honesty and openness. We believe in transparently addressing any challenges we encounter. If a particular campaign is not performing as expected, we communicate this openly and collaborate with you to pivot and redirect our efforts effectively. We always seek trust and open communication from our dental clients, and in return, we promise our unwavering commitment to the growth and success of your practice.
We understand and appreciate concerns about exclusivity in our dental marketing services. However, we want to be transparent and let you know that we do not offer exclusive arrangements. But, our recommendation is to check with us to see if we’re already working with another dental practice in your area. In most situations we’re not and therefore exclusivity may not even be an issue.
You should know that our team generates all ideas and content in-house, ensuring that your dental practice receives personalized and authentic strategies. The obvious issue with exclusivity lies in the fact that it cannot prevent other dentists in your vicinity from potentially replicating what we create for your practice. However, rest assured that our focus remains on delivering customized and effective marketing solutions that set your dental practice apart from the competition.
Throughout our experience working with thousands of dentists, we have discovered that while exclusivity may seem valuable on the surface, it’s often not as crucial as one might assume. In fact, if a dental marketing company were to offer exclusivity, it would likely come with a higher fee that may not provide equivalent value.
Even though we don’t offer exclusivity, we remain committed to creating and implementing tailored, effective marketing strategies that will help your dental practice grow and thrive. Our ultimate goal is to deliver high-quality, valuable services that meet your needs and exceed your expectations. We are dedicated to your success and look forward to working closely with you.
When it comes to effective social media marketing strategies for dentists, three platforms stand out in engaging the local audience: Instagram, Facebook, and TikTok.
Instagram remains a powerful platform for dental practices, given its visual focus and wide-ranging user base. Building a solid Instagram following involves sharing compelling and relevant photos and videos that resonate with your audience. Whether it’s showcasing before-and-after shots of your dental work, providing behind-the-scenes glimpses of your practice, sharing educational content about oral health, or creating fun, community-centric posts, Instagram allows you to authentically connect with your audience and give your practice a friendly and approachable voice.
Facebook, continues to be one of the most popular and widely-used social media platforms for dentists looking to connect with their local communities. With a Facebook page already set up for your dental practice, you have an excellent opportunity to engage with your audience and foster meaningful connections. By consistently sharing engaging and relevant content, responding to comments, and actively participating in conversations, you can establish a strong presence and build trust among your audience.
TikTok has emerged as a vibrant platform that can effectively engage a local audience, especially among younger demographics. With its short-form video format, TikTok offers a unique opportunity to showcase your dental expertise, share oral health tips in a creative and entertaining way, and participate in trending challenges that resonate with your target audience. By leveraging TikTok’s popularity, you can broaden your reach and attract a new generation of potential patients.
Remember, a comprehensive social media strategy encompasses utilizing all three platforms, along with regularly interacting with your followers, responding to comments, and staying updated on the latest features and trends on each platform. At My Social Practice, we specialize in leveraging the power of Instagram, Facebook, and TikTok to help dentists grow their patient base, strengthen community ties, and engage a local audience effectively.
When it comes to attracting patients quickly, there are two key factors to consider. Firstly, you need to ensure that your dental practice is easily found online. This involves having a strong online presence in search engines, Google Maps, online directories, social media, and other digital platforms. Being discoverable is crucial for potential patients to find your practice and learn more about the services you offer.
However, being found is only the first step. The second critical aspect is being chosen by those potential patients who have found you. It’s not enough to simply have an online presence; you need to make a positive impression and stand out from the competition. Many dentists are found but not chosen because their online presence may appear outdated, disorganized, or lacking aesthetic appeal. To be chosen, your practice needs to project professionalism, credibility, and a sense of quality in your online presence.
Crafting strategies to address both aspects—being found and being chosen—is where a meticulous dental marketing manager can make a significant difference. They understand the importance of optimizing your online visibility through local search engine optimization, directory listings, and social media engagement. Simultaneously, they focus on enhancing the aesthetics and overall appeal of your online platforms, ensuring they accurately represent the high standards and quality of care provided by your dental practice.
By prioritizing both being found and being chosen, you can attract patients quickly and effectively using several dentist marketing techniques. We recommend having a dental marketing expert evaluate your current online presence and suggesting strategies to improve and speed up new patient acquisition.
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