Orthodontic Marketing
with Perfect Alignment

Our dual-faceted digital marketing approach ensures orthodontists stand out and become top choices for potential patients. We employ hyper-local SEO, Google maps optimization, and targeted hashtags to boost your practice’s visibility. But visibility is just the beginning; we then boost your online appeal through creative branding, captivating designs, and compelling content, all bolstered by strong social proof. With us, your practice isn’t just seen—it’s chosen.

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My Social Practice - Social Media Marketing for Dental & Dental Specialty Practices - orthodontic marketing

How we help Orthodontists grow their practice and thrive online (while working less):

My Social Practice - Social Media Marketing for Dental & Dental Specialty Practices - orthodontic marketing

A beautiful, locally targeted social media feed specific to your services

My Social Practice - Social Media Marketing for Dental & Dental Specialty Practices - orthodontic marketing

Claiming the top spot in Google Maps when “Orthodontist near me” is searched

My Social Practice - Social Media Marketing for Dental & Dental Specialty Practices - orthodontic marketing

Be seen as the premier Orthodontist in your area with more 5-star reviews

My Social Practice - Social Media Marketing for Dental & Dental Specialty Practices - orthodontic marketing

Building and updating a website with your specific specialty in mind

Dental Social media_Dr. Patirica London-min


“We've dramatically improved our online presence, reputation, and awareness!”

Dr. Patricia London – Bright Inspired Dentistry

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Helping Patients Find Your Orthodontic Practice Online

In today’s digitally-driven society, a robust online presence has become an absolute must for Orthodontic practices seeking to grow. Although prospective patients are indeed searching for local Orthodontic services on the web, it’s not certain they’ll discover your practice amid the fierce competition. The Orthodontic field is highly competitive, and to grow your practice by attracting new patients, you need to implement Orthodontic marketing strategies that enable you to be recognized before your rivals.

Boosting your online visibility starts with a tactical approach that identifies and connects with local audiences demonstrating high intent. It’s also about attracting the type of patient your practice prefers. It’s not just about acquiring any new patient, it’s about securing the right new patient.

Our team of Orthodontic marketing strategists will examine the quality of your social media marketing, how well you’re ranking on the Google map, the aesthetics of your Orthodontic website as well as the technical aspects, the strength of your social proof, and whether Google sees your practice as the most preeminent Orthodontic practice in your area. With this information you’ll be furnished with an Orthodontic marketing plan to help you achieve your growth goals.

Help Patients Find Your Practice
My Social Practice - Social Media Marketing for Dental & Dental Specialty Practices - orthodontic marketing
My Social Practice - Social Media Marketing for Dental & Dental Specialty Practices - orthodontic marketing

Marketing Strategies to Become the Chosen Orthodontist

Simply being seen isn’t enough; successful marketing is about making a lasting impression. Our tailored marketing strategies are designed to elevate your practice, compelling potential patients to actively choose you over the competition. Central to our approach is the power of aesthetics: just as you perfect smiles, we ensure that your online presence is a pristine reflection of the top-tier care you provide. Utilizing custom photography, state-of-the-art branding, and designs that tap into current trends, we craft a digital facade that is both captivating and reassuring.

But a polished appearance is only the start. We complement visuals with meticulously curated content, nuanced copywriting, and the persuasive pull of authentic patient testimonials. These elements coalesce, not just to showcase your services, but to narrate a compelling story of trust, excellence, and patient satisfaction. By marrying aesthetics with content in a patient-focused narrative, our campaigns don’t just introduce patients to your practice; they convince them that there’s no better place for their Orthodontic needs.

Become the First-choice For Orthodontics in Your Area

Maximize Your Patient Base with a Focused Marketing Mix

Being found by patients online begins with an Orthodontic marketing mix that identifies and targets high intent and locally based audiences. To achieve this your Orthodontic marketing campaign will be defined through an evidence based marketing evaluation.

Our team of Orthodontic marketing strategists will research the quality of your social media marketing, how well you’re ranking on Google maps, the aesthetics of your website, the strength of your social proof, the technical components of your website, and whether or not Google sees your practice as the most prominent Orthodontic practice in your town.

An evidence based marketing evaluation gives our team what we need to provide you with a campaign that will be relevant and effective. You’ll have the information you need to make a correct decision when it comes to your Orthodontic marketing investment.

My Social Practice - Social Media Marketing for Dental & Dental Specialty Practices - orthodontic marketing
My Social Practice - Social Media Marketing for Dental & Dental Specialty Practices - orthodontic marketing

Unlock Your Business’s Full Potential with a Full-Funnel Marketing Framework

Online Orthodontic marketing is a process of converting attention into patients, which requires patient-first messaging. Patient first messaging answers the question of why your services are needed rather than telling potential patients what you do. Patient first marketing begins with being found by local patients and ends with being chosen.

Your Orthodontic marketing campaign is developed with conversion in mind. If you’re not being found by local potential patients then higher funnel strategies like SEO, Google maps optimization, content marketing, technical website SEO, viral social media content, paid ad strategies, and Google review acquisition, may be suggested.

If you’re being found online but you’re not converting to scheduled patients then lower funnel strategy may be suggested, which includes; strengthening your social proof, improving the aesthetics of your website, implementing on-page website conversion strategies and calls to action, acquiring more Google reviews, increasing the perceived quality of care through better content marketing, custom design, brand consistency, and referral marketing.

Orthodontic Marketing with a Full-Funnel Approach

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Build Trust, Loyalty, and Relationships with Authentic and Engaging Creative

It’s often overlooked but brand consistency is a valuable marketing strategy. Orthodontic practices should align marketing campaigns around a unified brand with guidelines that increase awareness and trust. Engaging creative requires fantastic graphic design from people who understand Orthodontics.

The best digital marketing campaign for your practice will retain consistency across all online assets, including a uniform color palette, logo design, social media posts, team pages, blog images, patient examples, case studies, uniform fonts, before and after photos, and imagery that supports the overall brand and aesthetic value.

Graphic design supports the psychological phenomenon of transference, where patients transfer the quality of your online presence to the quality of care.

Request a Free Custom Graphic
My Social Practice - Social Media Marketing for Dental & Dental Specialty Practices - orthodontic marketing
My Social Practice - Social Media Marketing for Dental & Dental Specialty Practices - orthodontic marketing

Leave Your Marketing to Us and Focus on Delivering Quality Care

As an Orthodontist, you have a passion for providing exceptional care to your patients. Let us help you with the marketing side of your practice, so you can focus on what you do best, building patient relationships.

Time spent creating content, responding to reviews and direct messages, solving technical issues are handled by our team of experts. You’ll never have to worry about consistency in your marketing. We ensure that your marketing campaigns are running efficiently, secure, and up-to-date with the latest online marketing trends.

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Flexible Orthodontic Marketing Services that Can Fill The Gaps or Provide a Full Solution

We believe in the power of targeted digital marketing and offer a range of solutions, from minimal support to full-service orthodontic marketing, to meet the unique needs and goals of your practice.

Every orthodontic practice has different marketing needs. If you have no time or support internally, we can step in to provide a full marketing managed solution. For those orthodontic practices with some internal support we can compliment your efforts and provide a helping hand.

Our team of orthodontic marketing experts will collaborate with you to create a customized marketing plan, specifically designed for your target audience and goals.

We’re committed to providing you with transparent and effective orthodontic marketing strategies, and we’re eager to see the positive impact they’ll have on your practice.

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Our promise

We love working with dentists and are sincerely concerned about the success of their dental practices. We understand the unique struggles that dentists face in a hyper-competitive marketplace and find that we best support our client practices as a long term growth partner.

As your dental marketing company partner we promise to:

Strive to keep our costs low and always pass those savings along to you.

Never suggest or sell a service that you don't need.

Always be upfront, honest, and respectful.

Provide amazing customer support—we answer when you call.

Frequently Asked Questions

How much do your Orthodontic marketing services cost?

One of the things we pride ourselves on is the customized nature of our Orthodontic marketing services. We meticulously tailor our offerings to match the unique needs of each Orthodontic practice we serve, ensuring we recommend only those services that are absolutely necessary for your practice’s growth.

When it comes to cost, you’re in luck! At My Social Practice, we’ve mastered the art of delivering high-value, affordable services. We accomplish this by scaling tasks across our skilled team, leveraging artificial intelligence, creating efficiencies that help keep costs down without compromising on quality. Moreover, we harness the power of advanced software solutions to manage many tasks, which further drives down costs by boosting efficiency and productivity.

As for payment, we offer flexible, month-to-month plans with no long-term contract obligation. We understand that every practice has its financial considerations, and we aim to make our services as accessible as possible. However, for those Orthodontic practices looking to maximize their budget, we provide considerable discounts for bundling services. Furthermore, if you opt for an annual contract, we’re able to offer additional discounts as a token of our appreciation for your commitment.

At My Social Practice, we are more than just a marketing service provider, we are your strategic partner in success. We’re here to help your practice grow and thrive, every step of the way.

How do you measure the ROI of an Orthodontic marketing campaign?

Evaluating the ROI of an Orthodontic marketing campaign requires a comprehensive approach and we at My Social Practice are committed to providing absolute transparency in all our reporting. Depending upon the service purchased by your practice, we offer detailed reports that provide deep insights into the performance of your campaigns.

For social media marketing services, we provide robust analytics that monitor engagement rates, click-through rates, follower growth, content visibility, and performance. These metrics help us understand what content resonates best with your local audience and allows us to adjust our strategies accordingly.

If you’ve chosen our Orthodontic website design and management or Search Engine Optimization (SEO) services, we track a host of relevant indicators such as visitor numbers, search engine rankings, Google Maps standings, click rates, calls to your practice, and even technical metrics like page load speeds and the health of your site’s links. These measurements allow us to optimize your online presence and enhance visibility.

Above all, we believe in honesty and openness. We won’t gloss over any challenges we encounter. If a particular campaign is not performing as expected, we communicate this and collaborate with you to pivot and redirect our efforts effectively. We always ask for trust and open communication from our Orthodontic clients, promising in return our steadfast commitment to your practice’s growth and success.

Do you offer exclusivity in your services?

We understand the concern for exclusivity in our Orthodontic marketing services. However, we do not offer exclusive arrangements. Before we proceed further, we recommend contacting us to see if we’re already working with another practice in your area. Exclusivity may not even be an issue.

Our team prides itself on generating all concepts and content in-house, guaranteeing your Orthodontic practice benefits from customized strategies. The inherent challenge with exclusivity is that it doesn’t prevent your competitors from replicating the strategies we create for your practice. Despite this, be confident in knowing our commitment lies in delivering tailor-made and impactful marketing solutions that distinguish your Orthodontic practice from the competition.

Over the years, we’ve worked with thousands of Orthodontists and have found that while exclusivity may seem valuable on the surface, it’s often not as crucial as one might assume. In fact, if an Orthodontic marketing company were to offer exclusivity, they’d likely charge a higher fee that may not provide equivalent value.

We remain committed to creating and implementing tailored, effective Orthodontic marketing strategies that will help your practice grow and thrive. Our ultimate goal is to deliver high-quality, valuable service that meets your needs and exceeds your expectations.

What's the best social media marketing strategy for Orthodontists?

The most effective social media marketing strategy for Orthodontists is one that effectively engages the local community and provides value. Instagram is particularly powerful with its visual focus and wide-ranging user base.

Building a solid Instagram following involves posting compelling, relevant photos, and videos that resonate with your audience. These could include before-and-after shots showcasing your work, behind-the-scenes glimpses of your practice, educational content, and even fun, community-centric posts. Remember, Orthodontic social media thrives on authenticity and connection, so it’s crucial to give your practice a friendly and approachable voice.

Facebook continues to be a leading social media platform for orthodontists aiming to interact with their local communities. Having a Facebook page for your orthodontic practice grants a fantastic opportunity to engage with your audience and cultivate substantial relationships. By regularly posting captivating and pertinent content, responding to comments, and proactively joining discussions, you can forge a robust presence and earn trust from your audience.

TikTok has surfaced as a dynamic platform, particularly effective at captivating a local audience, notably among younger demographics. The platform’s short-form video format provides a distinctive chance to exhibit your orthodontic expertise, share orthodontic health advice in an inventive and amusing manner, and engage in trending challenges that hit home with your target audience. Utilizing TikTok’s popularity enables you to expand your reach and attract a new generation of potential patients.

A robust Orthodontic social media strategy is more than just creating posts. It involves regularly interacting with followers, responding to comments, and staying updated on the latest platform features and trends. At My Social Practice, we’re experts in leveraging the power of Instagram, Facebook and TikTok to help orthodontic practices grow their patient base and strengthen their community ties.

How should I choose an Orthodontic Marketing company?

Choosing an Orthodontic Marketing company is a decision that can significantly impact the growth and success of your practice. This decision should be made with careful consideration, ensuring that your chosen company aligns with your specific needs and values.

Firstly, ensure their services align with your needs. Orthodontic marketing encompasses a vast array of services including Orthodontic SEO, social media marketing, website design, reputation management, and more. It’s important to have a clear understanding of the services you prioritize and ensure your chosen company specializes in these areas.

Secondly, avoid companies promising quick fixes or instant results. Successful Orthodontic marketing strategies are typically those that promise sustained, long-term growth. Be wary of any company that offers seemingly impressive numbers quickly, as these may not lead to quality patient conversions in the long run.

Next, consider the company’s history, longevity, and funding. You want to invest in a partnership that will last, and understanding the company’s background and vision for the future can give you insight into their sustainability and commitment to clients.

Furthermore, it’s important to find a company with experience in Orthodontic practice marketing. The specific nuances of the dental industry require a marketing specialist who understands the unique aspects of dental practice, including compliance with HIPAA regulations and the importance of local connections.

Communication and support are key aspects of a successful partnership. The marketing company you choose should be able to offer excellent support, have open lines of communication, and be willing to work in a collaborative manner with your team.

Lastly, research the company’s reputation and values. Choose a company whose values align with your own and who has a solid reputation in the dental community. Check their online reviews, look at their involvement in the dental community and ascertain whether they have a positive reputation amongst their current and former clients.

Remember, this decision should not be rushed. Take the time to meet with potential companies, ask relevant questions, and thoroughly research their offerings. By doing so, you’re more likely to find an orthodontic marketing company that can effectively support your practice’s growth and success.