Beautifully Designed Orthodontic Websites
Polishing up your orthodontic website doesn’t have to drain your yearly marketing budget. In fact, when you strategically make small updates over time, you are more likely to see continued growth and traffic to your website—and more traffic means more potential patients!
For one dental practice, getting help with their practice’s website and Google Business Profile meant they were able to double their number of new patients each month. Check out this website design case study to see how My Social Practice boosted their growth to new heights.
Getting fresh marketing ideas for orthodontic practice websites can feel overwhelming, but take a look at how these Orthodontists made small and simple changes to create a positive impact on their websites and online traffic.
1. Hilgers Orthodontics
Small changes can make a big impact. Hilgers Orthodontics opted to forgo traditional stock dental images and instead gave website visitors a simple video tour of their practice right on the home page. A video tour gives potential patients a peek into your practice before they even have an appointment. It builds trust and creates transparency as a foundational principle of your relationship with them.
Thankfully, you can produce high-quality photos and videos with a smartphone when updating your website. Just have good lighting, take things slow, and have a plan before you start shooting. You could show your practice with or without patients, but including real humans in your video will create a more personalized, relatable feel.
2. Paschen Orthodontics
If color and design are holding you back from improving your website, take a look at Paschen Orthodontics. This site is a great example of using a simple color scheme to create a cohesive and polished look. Take a page from their book and choose a bold color for your orthodontic website that makes you happy, looks good, and drives new traffic to your practice.
Paschen Orthodontics also uses technology to its advantage to attract and retain new leads. Their homepage pop-up gets visitors’ attention quickly and offers a free virtual screening. This works well for three reasons:
- First, it’s free. Who doesn’t love a promotion!
- Second, it’s virtual—potential patients don’t even have to leave home to try it out.
- Third, it pops up right on the homepage where new patients are most likely to visit.
Patients, new and old, can also get in touch with the practice by using their convenient online chat feature.
3. Smiles N Braces Family Dental
The best dental website designs are easy to navigate, especially for first-time visitors. Keep things simple and remove unnecessary items that distract from your design and purpose. If you make it too difficult for people to contact or learn more about your practice, they will most likely leave your website for one of your competitors.
Take a look at Smiles N Braces Family Dental’s website. On their homepage, new or current patients can quickly find the most important information. Bold icons help you get to the page you need, while happy patient reviews provide social proof that people enjoy this dentist. Plus—you can easily connect with the practice on social media or locate them on Google Maps.
The best dental website designs are easy to navigate, especially for first-time visitors. Keep things simple and remove unnecessary items that distract from your design and purpose. If you make it too difficult for people to contact or learn more about your practice, they will most likely leave your website for one of your competitors.
Take a look at Smiles N Braces Family Dental’s website. On their homepage, new or current patients can quickly find the most important information. Bold icons help you get to the page you need, while happy patient reviews provide social proof that people enjoy this dentist. Plus—you can easily connect with the practice on social media or locate them on Google Maps.
4. Sample Orthodontics
One of the main goals of improving your orthodontic website is to push your site to the top of the first page of Google. You can accomplish this by improving your SEO (Search Engine Optimization). While the first page of Google is a valuable place to be, the #1 results spot on Google will get you 34% of the organic traffic. Even moving from #2 to #1 will double your traffic.
Sample Orthodontics ranks #1 for orthodontists in their area on Google Search and #2 on Google Maps. This amazing ranking happens when all the elements of your marketing strategy come together to create a website that looks beautiful and performs well 24/7. Too often we see seemingly pretty dental websites only to discover that they are missing all the small and large technical pieces that make a website really excel.
A great-looking website can’t hide these ugly truths:
- Slow website page speed
- Outdated content
- Missing information
And that’s just the start of what could be affecting your SEO. Great SEO consists of not only great design but the technical elements of your website as well.
Once you find out how your website currently performs on Google, it can help you prioritize what tasks should be completed as soon as possible, and what can be part of your long-term marketing plan. You can check the technical SEO of your website with this free website grader.
5. Kineret Orthodontics
You can put your orthodontic marketing ideas to good use both on and off your website by creating engaging video content. This is a cost-effective way to use your limited resources, often referred to as “repurposing.” We know that video content can be intimidating to create, but it’s also a highly valuable tool for getting more views on social media.
Kineret Orthodontics cleverly turned positive reviews into videos by interviewing patients. These videos are a fun addition to their website, but they also can be used on their social media channels, including YouTube, Facebook, and Instagram.
Kineret Orthodontics is even diving into the world of TikTok, which is one of the most fun orthodontic marketing ideas in 2023. These short-form videos are great for repurposing on all your social channels. Get started with TikTok orthodontic marketing for a great way to reach new patients and potentially go viral.
6. Rainieri Orthodontics
The first line of attack, when you’re ready to update your website, is your homepage. Your homepage is one of the most crucial spaces for converting visitors to new patients. If your homepage is outdated, slow, or messy, website visitors won’t stick around to see why they should choose you over your competition. Rainieri Orthodontics keeps things simple and straightforward for website visitors. On their homepage, you’ll find the VIP elements you should prioritize on your website:
- Call-to-action for making appointments
- Quick links to the most relevant pages
- Introduction to yourself/your practice
- Positive patient reviews
- Current promotions
- Social media links
- Google Maps link
With all this information highlighted clearly on your homepage, you can create a great patient experience online as an extension of your practice. Both current and future patients can easily get the most important information as quickly as possible.
If you are ready to build a website that converts, update your website with the help of My Social Practice.
7. Union Hills Dental
Union Hills Dental is a beautiful example of clean and clear website design. They chose minimalist fonts and a cool white and green design that evoke a general sense of calm. Even small changes like these can help your website have a big impact.
And don’t be afraid to incorporate white space into your website. It gives the reader a natural break and a desire to keep scrolling. The key is to let the important information stand out, and direct visitors as they scroll through your website.
But don’t make these website mistakes––this ebook breaks down the 12 most common SEO mistakes that could be hurting your website and what you should do to correct them.
8. Oakdale Smile Spa
As the name suggests, Oakdale Smile Spa is an orthodontic practice that successfully delivers a spa-like experience, even from its website design. Their clean design elements and beautiful images match the type of experience you would want to have at the orthodontist.
Overall, their website presents every piece of information patients need. From before and after photos, to services, to their regularly updated blog, Oakdale Smile Spa executes a peaceful, helpful website design flawlessly.
9. Rock Center Orthodontics
If you are struggling with your website redesign, sometimes the best option is to play to your strengths. Rock Center Orthodontics is in the top 1% of Invisalign providers and chose to feature this accolade on their website. You can see by their numerous awards and dentist bio that they are the go-to choice for Invisalign in Manhattan. They also support this claim by sharing guest posts and mentions in other publications.
Featuring Invisalign doesn’t mean other services are less important to Rock Center—it simply builds authority for this orthodontic practice as a whole.
If your practice has a specialty or focus, or even certain recognitions, feel free to bring attention to these in your website design.
10. Beach Orthodontics
Not all orthodontic websites have to feel clinical. In fact, they can be a great place to start infusing a little bit of fun into your practice. Whether you have a practice mascot, theme, or random personal interest like model trains, bring that spirit into your orthodontic website. Beach Orthodontics serves up coastal fun in their design elements, which complements their beachside location.
Even better, Beach Orthodontics has fun and friendly photos of their entire staff right on the homepage.
Snap some silly photos of your team next time everyone is around and use them to update your orthodontic website.
11. Abari Orthodontics
A quick and easy update you can make to your website is to refresh your bio. Too often the bio page is a dry list of qualifications that reads more like a resume than a proper introduction. Use this space to not only highlight skills, but also list personal interests, hobbies, and accomplishments.
Abari Orthodontics has a great bio page with fun and casual photos for their team members. This is the perfect opportunity to showcase a little personality and connect with patients. If you want to know how to write a great Orthodontic bio, be sure to include the following elements:
- Introduce yourself and your practice upfront
- Include professional qualifications
- Share your passion and values, in life and your practice
- Add personal interests to the mix to let patients get a feel for your personality
A well-written bio can make meeting a new orthodontist a more comfortable experience, and give patients a chance to connect with you. Updating your bio is a fast and simple change that can make a world of difference.
Elevating Your Orthodontic Website
A great website should be at the forefront when it comes to marketing for Orthodontists, and you can make a big impact with small changes. Three of the most important things you need to keep in mind are user experience, website function, and overall design aesthetic.
If you have a clear plan to improve these areas, you’ll be on your way to creating a beautiful website that converts visitors into patients, all while supporting existing patients and their needs.
About the Author: Adrian Lefler is a founding member of My Social Practice. He loves working with dentists and helping them build their practices through dental marketing. If you would like to have Adrian speak at your dental event, please contact us here.
