We help dentists be found and chosen online with expert dentist SEO strategies.

Today’s dental patients predominantly search for local dentists on Google Maps. We ensure our clients are found where it matters most. By focusing our dentist SEO strategies on Google Maps, we help practices be found by patients ready to schedule appointments. Together, we’ll ensure new patients find you first when they’re searching for the best dentist around.

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Dentist SEO helps practices be found in Google Maps by the right types of patients:


Expert dentist SEO team optimizing and monitoring your website


Publishing the right copy in the right places to help you rank


Comprehensive video reports provided so you can monitor progress


We stay on top of Google’s updates so you don’t have to

pediatric dental marketing_Shady Grove Pediatric Dentistry


“I’m getting so many new patients from Google that I’m hiring a new hygienist!”

Dr. Bana Ball – Shady Grove Pediatric Dentistry

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Be Found and Increase New Patient Leads

If your goal is more new patients, dental SEO should be a central part of your practice marketing strategy. SEO for dentists provides a marketing advantage in that it connects patients to a dental practice when the patient has high intent and is ready to make a decision.

When a patient searches for a dental practices and finds your practice business listing in Google maps, there’s a chance you’ll get a phone call. This means less time and effort spent on nurturing patient leads and a reduced cost per patient acquisition. Beyond this dental SEO has a lasting impact. Unlike paid ads that lose steam once the campaign ends, robust dentist SEO continuously channels quality traffic to your practice, making it a cornerstone of cost-effective dental marketing.

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Be Chosen by New Patients by Increasing Your Local Authority

What dentist doesn’t want to be recognized as a leader in his or her field? Dental SEO helps you build online authority and has a two-fold advantage. Firstly, as your online presence strengthens and becomes more credible, Google rewards this by ranking your practice higher on the Google map. This elevated position isn’t just a marketing win; it translates to real-world perceptions.

Local patients, when searching for dental services, inherently trust those practices that appear high on the map. A higher online ranking subtly but powerfully communicates authority, expertise, and trustworthiness to potential patients. Let’s help you become the authority in your local area.

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Dentist SEO Campaigns for Single, Group, and DSOs

Although many strategies and tactics are similar there isn’t a one-size-fits-all approach to dentist SEO marketing. Dentist SEO campaigns range from single practice owners, often with specific patient demographics in mind—such as those transitioning from insurance-based operations to a cash based practice—to group practices where multiple dentists collaborate, harnessing shared resources and collective reach.

And then there are DSOs, often propelled by private equity, and characterized by aggressive growth objectives. Each of these entities brings unique goals and challenges to the table. Recognizing these nuances is crucial, as they significantly influence the customization of a dental SEO campaign. Tailoring strategies to resonate with specific goals and audiences ensures that each practice SEO campaign, regardless of its scale or focus, can effectively connect with its desired patient base.

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Increase Local Traffic to Your Practice’s Website

Dentist SEO increases organic traffic. Organic traffic are website visitors who discover your practice when your website ranks high in search results and your Google Business Profile ranks high on the Google map.

When you choose us to be your dental marketing partner we employ dental SEO strategies that positively affect how Google sees your website and Google listing. In turn you rank higher and inevitably attract more new patients. Don’t let opportunities pass by; harness the power of dentist SEO and set your practice on a path towards improved growth.

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Not Just More Patients, but the Right Patients

While SEO for dentists can drive an increased volume of new patients to your dental practice, its true potential lies in its precision. It’s not just about getting more patients; it’s about connecting with the right ones.

The most valuable patients for a dentist are those ready to schedule and seeking high-ticket services like dental implants, clear aligners, smile makeovers, and all-on-four procedures. These treatments not only cater to transformative patient needs, but are significant to a practice’s profitability. With dental SEO, we aim for targeted excellence, ensuring you attract patients looking for your premium services.

Get New Patients

More Potential Patient Calls with Dentist SEO

Our commitment to helping dentists achieve new patient growth is an understanding of where patients are looking first: the Google Map. To truly stand out as the dental authority, mere website design and optimization isn’t enough. Our expert team goes a step further. While we excel in improving dental practice websites, our main focus is on enhancing your Google Business Profile.

This is the pivotal listing that pops up on the map, guiding potential patients straight to your door. Our specialized Google map SEO strategies ensure that when someone searches for dental services, it’s your practice they find at the top of the Google map.

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Our Team Will Find Mistakes and Fix Them

Behind every top-ranking dental practice lies an immaculate dental SEO strategy, free from overlooked errors. We specialize in identifying and rectifying those hidden mistakes, not of our making, but ones that have lurked unnoticed for years.

Higher rankings demand a comprehensive audit of your practice Google listing, online directories, inbound and outbound links, and the technical structure of your dental website. This audit helps your SEO strategist identify issues that have been barriers to your practice ranking higher. By prioritizing from the most critical to the least, we tailor a unique dentist SEO solution, ensuring your dental SEO success.

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Dedicated Guide with Transparent and Simple Reporting

If you choose us to be your dental SEO partner you’ll receive a distinct advantage: a personalized dentist SEO strategist dedicated solely to your campaign. This individual serves as your primary point of contact, ensuring a seamless and informed journey. More than just a contact, they provide tangible insights through monthly video reports.

These videos meticulously outline tasks accomplished, the rationale behind them, a roadmap for the upcoming month, and actionable steps your practice can take to improve results. With dental SEO often perceived as complex and mysterious, our commitment is to simplify it. Your strategist is here to ensure clarity, understanding, and success at every step.

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Gain Access To Our Amazing Copywriting Team

True dentist SEO transcends generic strategies; at its core lies the power of custom, professional copywriting. Proficient copy isn’t just about compelling words—it’s about mastering the art of dental SEO copywriting, a niche skill requiring a specialized touch.

One of the most invaluable benefits dental practices receive when partnering with our dental marketing company is direct access to our exceptional copywriting team. This dedicated team dives deep, capturing the unique tone of your practice and articulates your values with authenticity. With us, your message not only resonates but also ranks.

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Our Incredible Design Team is Standing By to Support You

Choosing us to be your dental SEO partner is not only a pledge to enhance your online visibility, it’s also a commitment to aesthetic excellence. Alongside our adept dentist SEO strategists, we have a dedicated team of graphic designers ready to infuse elegance into all of the work.

From blog articles and website pages to location-specific content and Google posts, we ensure that each piece isn’t just strategically sound but visually captivating. In partnering with us, you’re guaranteed to look as exceptional as you rank.

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Our practice signed for My Social Practice's Google Maps SEO service and within the first three months, we doubled our new patient phone calls.

Donna WolfeVP Dental

We started getting calls from GP's that had never called us before to refer their patients over to us. Also, I just checked to see how we're ranking in the Google map and we're number #1 on the search map! I love this service.

Connie BillermanHH Hancock Endodontics

I would highly recommend them to anyone looking for the greatest team to work with if needing web design and management, SEO Enhancement and social media support.

Leah SchwibnerDental Partners of Vero Beach

My Social Practice did a Google optimization for us and we have had so many more responses from customers. We would highly recommend their services.

Henry HancockH. H. Hancock III, DDS

I’m getting so many new patients from my improved Google maps rankings that I’m having to hire a new hygienist.

Dr. Bana BallShady Grove Pediatric Dentistry

Our promise

We love working with dentists and are sincerely concerned about the success of their dental practices. We understand the unique struggles that dentists have in a hyper competitive marketplace and find that we best support our client practices as a long term growth partner.

As your dental marketing company partner we promise to:

Strive to keep our costs low and always pass that savings along to you.

Never suggest or sell a service that you don't need.

Always be upfront, honest, and respectful.

Provide amazing customer support by answering when you call.

Frequently Asked Questions

What does a dental SEO service do?

SEO for dentists plays a pivotal role in enhancing the online visibility and accessibility of a dental practice. At its core, SEO for dentists, or dental search engine optimization, is a specialized form of dental marketing strategy designed to optimize a dental practice’s online presence. This optimization ensures that the practice appears prominently in search results on key search engines like Google, Yahoo, and Bing.

The primary objective of dentist SEO is to secure as high a ranking as possible in search engine results. This goal is critically important because numerous online consumer studies have consistently shown that more than 90% of all phone calls, clicks, and actions generated from online searches occur on the first page of Google search results. Consequently, for a dental practice to effectively attract new patients through online channels, achieving a first-page ranking is not just beneficial but essential.

Dentist SEO services achieve this through a variety of tactics and strategies. These may include optimizing the dental practice’s website content for relevant keywords, improving website structure and user experience, building quality backlinks, managing online reviews and local listings, and optimizing the practice’s Google Business Profile. Each of these elements plays a crucial role in how search engines evaluate and rank a site.

Furthermore, if a dental practice is not currently ranking on the first page of search results or is not prominently featured on the Google map, dentist SEO is the strategic solution to address these issues. By focusing on tailored SEO strategies specific to the dental industry, such as local SEO to target patients in the vicinity of the practice, these services can significantly improve a practice’s search engine rankings.

Dental SEO services are integral to the digital marketing strategy of any modern dental practice. They help to ensure that the practice appears where potential patients are looking – on the first page of search engine results. This visibility is key to attracting new patients, building a practice’s online reputation, and ultimately driving practice growth and success in an increasingly digital world.

Do dentists need SEO?

While it’s true that dentists can utilize various marketing techniques to grow their practice, such as billboards, print mail, television and radio ads, or participating in local events, the role of dentist SEO in today’s digital era should not be underestimated. It’s important to acknowledge that while traditional advertising methods can be effective, the increasing reliance on digital platforms by consumers makes dental SEO an indispensable tool, especially for dental practices focusing on digital marketing.

The landscape of finding local dentists has shifted dramatically with the advent of search engines. Today, a significant portion of potential patients turn to online search engines to find dental services. In this context, dentist SEO becomes not just beneficial but, for many practices, critical. It enhances the practice’s visibility online and ensures it appears in search results when potential patients are looking for dental services.

While thousands of dental practices may not use SEO as a part of their digital dental marketing, they may not be realizing their full potential in terms of online patient acquisition. Dental SEO is not just about being found; it’s about being found by the right people at the right time. When someone searches for dental services, a well-optimized dental website is more likely to appear on the first page of search results, significantly increasing the chances of attracting new patients.

Moreover, dentist SEO is a long-term strategy that builds over time, unlike traditional advertising, which often provides short-term results. Dentist SEO helps in generating new patient phone calls and builds a busy practice through various optimization strategies. These include optimizing website content for relevant dental keywords, enhancing local SEO to rank higher on the Google map, managing online reviews, and improving user experience. All these efforts contribute to a robust online presence that attracts and retains patients.

While dentists do not absolutely need dental SEO to grow their practice, the benefits it offers in the digital age are substantial. For dental practices focusing on digital marketing, dentist SEO is a powerful tool that can significantly improve their online visibility, attract more patients, and ultimately contribute to the growth and success of their practice in an increasingly online world.

Why is dental marketing and SEO for dentists important?

Dental marketing and SEO for dentists are crucial components in the contemporary digital landscape, especially considering that approximately 90% of all online searches occur on Google, with the remaining 10% spread across other search engines like Yahoo and Bing. The significance of dentist SEO lies in the nature of these searches. More than two-thirds are discovery searches, indicating that the majority of potential patients are not searching with a specific practice’s name. Instead, they are using general terms related to dental services, which underscores the importance of optimizing your dental practice’s online presence.

The implementation of dental SEO strategies is vital for a dental practice to be discovered by this majority. Without an effective dental SEO campaign, a practice may remain invisible in these crucial discovery searches, significantly reducing its chances of attracting new patients. Dental SEO isn’t just about visibility; it’s about strategically positioning your practice in front of potential patients actively seeking dental services.

Furthermore, dental SEO goes beyond basic online presence. It involves optimizing various online assets of a dental practice, such as the practice’s dental website and Google My Business account. This optimization is key to ranking higher in search engine results, especially for local dental-related searches which are predominantly non-direct. By enhancing elements such as website content, meta descriptions, and local keywords, dental practice SEO ensures that when patients search for dental services, your practice appears prominently in the search results.

Additionally, dentist SEO is instrumental in building your practice’s online reputation. By consistently appearing in search results, your practice gains credibility and trust among potential patients. This is particularly important in the dental industry, where trust and expertise are paramount in attracting and retaining patients.

In summary, dental practice SEO is not a luxury but a necessity in the digital age. It is the cornerstone of being found and chosen by new patients, helping dental practices to thrive in a highly competitive market. By focusing on comprehensive dentist SEO strategies, practices can significantly enhance their online visibility, attract the right patients, and ensure long-term growth and success in the digital space.

How long does dental SEO service take to see results?

Dental SEO, much like any form of search engine optimization, is a long-term strategy, and its results are not immediate. For dentists considering a dental SEO service, it’s important to have realistic expectations about the timeline for seeing tangible results. Typically, a dental SEO campaign requires a period of 6 to 12 months to yield significant outcomes. This timeframe is necessary due to the nature of how search engines index and rank websites.

The reason behind this extended period is multifold. First, search engines like Google take time to crawl, index, and re-rank web pages. When changes are made to a dental website as part of SEO, such as content updates like blog posts, structural changes, or improved backlinks, it takes time for these alterations to be recognized and reflected in search results for valuable keywords.

Secondly, SEO is an ongoing process. It involves continuous content creation, keyword optimization, link building, and adapting to changing search engine algorithms. This process is gradual and requires consistent effort to build authority and trust with search engines.

It’s also worth noting that in the initial months of a dental SEO campaign, while you may not see a dramatic rise in patient calls or appointments, other metrics of success can be observed. These include improvements in keyword rankings, increased website traffic, and enhanced engagement on the site. These early indicators are promising signs that the dentist SEO strategy is on the right track.

Dentists should consider dental SEO as an investment in their practice’s future. While it might take 6-12 months to see measurable results, the long-term benefits of a well-executed dental SEO campaign can be substantial, leading to increased online visibility, more patient inquiries, and ultimately, practice growth. Patience and consistency are key when engaging in dental SEO campaigns.

How much should dentists pay for dental SEO?

The cost of dental SEO marketing can indeed vary significantly based on several factors, including the practice’s location, the level of competition in the area, the relevance and competitiveness of keywords, and the density of competing practices. Essentially, the cost is reflective of the amount of effort and resources required to effectively optimize a dental practice’s online presence and improve its search engine rankings.

In less competitive areas, where a dental practice may not have many competitors engaged in SEO, the costs can be relatively lower. This is because achieving a high ranking in search results may require less intensive SEO efforts. On the other hand, in highly competitive markets, where multiple dental practices are vying for top rankings and investing in their own SEO campaigns, the costs can be significantly higher. This is due to the increased copywriting and more sophisticated strategies required to outperform competitors in search engine results.

The competitiveness of specific keywords and phrases also plays a crucial role in determining costs. High-demand keywords, which attract a lot of search traffic, are often more competitive and may require more resources to rank well. This could include more in-depth content creation, extensive link-building campaigns, and continuous optimization efforts.

As for the costs, hiring a dental SEO company or agency typically ranges from $500 to $2,500 per month, depending on the level of service and expertise provided. This range is broad because it encompasses everything from basic dentist SEO services for smaller, less competitive markets to comprehensive, aggressive SEO campaigns in highly competitive areas.

The cost of dental SEO services is highly variable and depends on several factors unique to each practice. It is a needs-based service, and determining the exact cost requires an assessment of the specific needs and goals of the dental practice. Dentists should consider their market, competition level, and desired outcomes when budgeting for SEO services, balancing the cost against the potential long-term benefits of increased online visibility and patient acquisition.

What is the difference between SEO and local SEO?

SEO and Local SEO differ in their focus and application. While SEO for dental practices broadly involves optimizing a website to rank well in search engine results for a variety of dental-related queries, Local SEO specifically concentrates on attracting local patients. This is critical for dental practices, as the majority of their patients are local. Local SEO includes optimizing the practice’s Google Business Profile, which is essential for visibility on Google Maps. This optimization ensures the practice appears in local search results, making it more likely for nearby potential patients to find and choose the practice for their dental needs.

Who are the best dental marketing agencies for SEO?

Identifying the best dental SEO companies involves considering several key factors. These companies should set clear expectations for their services and provide comprehensive, understandable reports to demonstrate progress and results.

The complexity of a local SEO strategy varies based on the specific needs and competition levels of each dental practice. The most effective dental SEO marketing agency is one that delivers results aligned with the set expectations. Referrals from other dentists who have utilized these services can be invaluable. When choosing a dental marketing company, it’s important to define your goals, set a budget, understand your internal resources, and evaluate the agency’s communication, case studies, client testimonials, longevity, turnover rates, and specific experience in dental marketing. For more detailed guidance on choosing the right dental marketing company, visit the American Academy of Cosmetic Dentistry’s guide here.

How should a cosmetic dentist use SEO?

For cosmetic dentists aiming to attract new patients, the role of Google SEO and optimization of the Google Business Profile is critical. Statistics show that a staggering 97% of people discover local businesses online, and notably, 88% of local searches on mobile devices result in a call or visit to the business within 24 hours. The Google Business Profile of your cosmetic dental practice is essentially a pivotal online presence hosted on Google, serving as a mini-website. It provides a quick overview of your practice, including essential details such as contact information, business hours, patient reviews, links to your website, and personalized photos and videos.

The optimization of your Google Business Profile is essential for several reasons. Firstly, it enhances visibility in local search results. A well-optimized profile ensures that your practice appears prominently in searches, particularly in Google Maps, a key tool used by potential patients to find and evaluate local cosmetic dental services. Secondly, this optimization is crucial for building trust and converting online searches into actual patient visits. Most potential patients trust the top results in Google Search and are unlikely to engage with listings that appear lower down. An optimized Google Business Profile increases the likelihood of your practice appearing in these top results, thereby enhancing your chances of attracting new patients.

A fully optimized Google Business Profile contributes significantly to your overall dental SEO strategy, which encompasses not just your website but also your social media presence. This comprehensive online presence is key to presenting a cohesive and professional image that appeals to potential patients.

For cosmetic dental practices effective Google Maps SEO and a robust Google Business Profile are essential. They play a crucial role in ensuring that your practice is easily found, trusted, and chosen by potential patients, ultimately leading to growth and success in the highly competitive field of cosmetic dentistry.

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