WHAT’S INCLUDED IN OUR WEBSITE PRODUCT AND SERVICE
Design That Will Make You Shine
Your dental website is often the first impression your potential patients get of your practice. It should look and feel fantastic and represent your practice accurately. Patients are often assessing the quality of your dental care based on the experience they have on your website. Show them why you should be their first choice with a beautiful, blazing-fast, dental website from My Social Practice. Check out some of our recent designs below!
Responsive & Optimized for Mobile Devices
The best dental websites are sites that have a responsive design. When your patients have a great experience on your website, no matter what device they are using, you build trust and confidence.
Blogging on Autopilot
Drive more patients to your website, establish yourself as a leader in dentistry, and build patient relationships. Your new website will include a blog and our expert copywriters will write and publish posts on your behalf. No need to worry about what to write, we take care of that for you.
A Seamless Connection to Your Social Media
Showcasing HIPAA-compliant social posts gives potential patients a transparent look into your practice and a good idea of why they should choose you as their dentist.
Secure & Safe
SSL (Secure Sockets Layer) and is the recommended encryption software that all dental websites need. SSL certificates enable security and keep both you and your patients secure. If your website URL doesn’t start with https:// – you have a problem!
Endless Third-Party Integrations
We can add about any third-party integration onto your website and even have a number of them already built in! Request a feature, and we will provide you with some available options. Here are just a few of our most requested integrations:
A Dedicated Technical Support Team
The most important part of updating your dental website is working with an efficient and responsive website team. Your website experts will be there every step of the way when you need to make changes or solve problems.
Unlimited Updates & Edits at No Extra Cost
When you get an awesome dental website from My Social Practice, it will include ongoing support, hosting, and management. There are no nickel and dime fees. A low monthly hosting fee covers unlimited updates and changes.
WHAT OUR CLIENTS ARE SAYING ABOUT OUR WEBSITES
Recently created our new state of the art website -incredible- cannot believe how amazing it looks and functions!Steve Kineret, DDSKineret Orthodontics
Our website came out great and we love knowing we have them by our side as updates and changes are needed. [My Social Practice] made the process so smooth and was very responsive along the way.Kendra DeBreeMontclair Dental Spa
Since My Social Practice has helped, our business has seen a noticeable increase in profits. I am incredibly happy with the work they've provided and I intend to continue to use them to grow my business further!Misty DazeHealth Springs Dental
My Social Practice is simply the BEST way to get ALL of your social media needs met! We recently added to our suite of social media tools by connecting a new SEO platform to our website. I wouldn't hesitate to refer this to anyone looking to take their online presence to the next level!Josh Prigmore and Dr. AshAsh & Roberts DDS
Worked with Justin on our new website. Very pleased with Justin Park of My Social Practice’s high level of creativity, quality, professionalism and responsiveness.Vicky LimperisWilmette Family Dental
Frequently Asked Questions
The quality of a great dental website is a bit subjective, especially when discussing design and aesthetics. However, functionally, a great website needs to be HIPAA compliant, responsive and mobile-friendly. A dental website needs to load quickly, have SSL and all of the helpful information that a potential patient is looking for. The most important page on your website is the homepage and specifically, the information “above the fold” or before a patient scrolls down.
It’s important that the pertinent information about your practice is “above the fold” so that potential patients don’t have to go far to find the information they are looking for. Your practice name, the doctor’s name, your address, phone number, and value proposition needs to be “above the fold”.
Your dental website can attract patients to your practice or, it can have an opposite effect and deter users. If you would like to have control over the design of your website or possibly want to cut down on some of the costs of designing, getting a dental website builder is inexpensive and most are fairly easy to use.
If you would like a professional to do this, you would want to start looking for a graphic designer that has had a lot of experience in the dental industry. I would recommend finding a company that works with dentists exclusively. There are hundreds of dental website companies that are great and will provide a fantastic website solution.
If you decide to build your own website using a website builder software and you’ve never attempted this before; remember the words of a wise dentist who told me, ‘that trying to build a website would be like a patient attempting to do their own root canal.’
On the low end of the dental websites cost scale, you have DIY and drag-and-drop dental website builders that can be purchased for as low as $50 to $150 per month. On the high end of the scale, you would be hiring a custom agency that has a team of website experts. On that team, you would typically have a website designer, a web graphic designer, a programmer, and possibly an SEO specialist to make sure that the site is built with the latest SEO information and data. A team like this is going to produce a fantastic-looking site and you’ll invest upwards of $8,000 to $10,000.
Before you go out and drop 10k on a website though, please check in with us. We often have a special where our website team will build a new website for free. It requires that the client have at least one of our other services but it saves doctors several thousands of dollars in design cost.
A dental website should include a comprehensive homepage with the relevant information “above the fold” or visible on the page before a patient scrolls down. This would include name, phone, address, and your dental practice’s value proposition. It should also be HIPAA-compliant, including service pages, location pages, dentist bios. It is a good idea to also include explanation videos, great online reviews, online dental scheduling, new patients forms, social media integration, custom content, an updated blog, a before and after gallery, and potentially call tracking.
Learn more about what all dental websites need.
Your site needs to look up to date and professional. It should be clean and not cluttered. You should definitely spend a little bit of money and have professional photography taken of the interior and exterior, op rooms, head shots of your team and some candid photos. One of the latest trends is moving to a parallax design. A parallax design has two layers of imagery over the top and the back layer of imagery scrolls slightly slower than the frontlayer. It gives the website depth.
Most new dental websites are being built with full width images in a responsive theme. These types of designs allow for patients to scroll for information rather than click. Studies have shown that potential patients don’t want to wait for information to load. Rather they would like to scroll. Orthodontic website design, pediatric dental websites and other specialists are finding that their home pages are getting longer and longer allowing for more information to be listed on the homepage.
The number one dental websites building tool or software is WordPress. I say number one because it’s the most prolific, not because it’s the most efficient. WordPress is an open source website builder and the software is leveraged by most of the dental industries website designers.
When considering dental practice design, it’s simple to build and integrate using WordPress. There are thousands of plugins and functions that help the website to look fantastic. Plugins like Webchat, practice tours, galleries, social media integration, before and after functionality, are all easily integrated into WordPress sites. WordPress may take a few days of focused effort to figure out how to use but once you’ve figured it out you’re golden.
What you should know is that most professional website design companies use services like WordPress and Squarespace to build websites. But what they bring to the table are years of trial and error. So, hiring someone to help you build a site can cut down on your website launch time.
Another way would be to purchase a drag and drop builder like Squarespace or Wix. The learning curve will be much shorter with a builder tool rather than learning WordPress. You’ll end up paying a monthly service fee but they are very reasonable.
Once you have a website built you want to make sure that it can be found online. Just because it’s on the internet doesn’t mean that Google is going to show it in their search results. The first step is to submit a sitemap to Google. A sitemap is a framework of your website. Google will index the pages of your website in their search engine so that when potential patients search, it can be found. Once that is done you can start with SEO, which is a dental marketing tactic that helps your website to rank higher than your competition in search results.
One of the simplest ways to write about your dental clinic is to add a blog to your website. Blogs are short editorial entries on your website. The word ‘blog’ came from combining web+log = blog. Not only are blogs great for letting people know about new services and events with your practice but it also helps with SEO. The toughest part of writing is not where you post the content, it’s actually doing the writing. If you don’t have time to write you can hire a professional copywriter who can do your writing for you.
A website builder is a software that allows a person who does not know website building code, like HTML, to use a drag and drop interface to build a website. Website builders are usually very simple to use but lack in functionality and customization.
If your practice website is not ranking in search then your website SEO is NOT good. The simplest way to do this is to use an ‘incognito’ window and search the phrases that you are questioning whether you’re ranking well for or not. Or, you can have your dental practice SEO specialist here at My Social Practice run a quick audit of your SEO.
Check out this article on optimizing your dental website in 2022.
Dental websites can be difficult to build, depending on the builder and support that you have access to. If you’re using a do-it-yourself drag and drop builder interface and you have helpful and consistent support from the company that built the software, then the process may be simple. On the other hand, if you do not have support for the builder that you’re using is difficult to use, then you may want to hire someone. Trying to build a dental website on your own could be a waste of your time and money.
When considering building a dental website one of the first thoughts is, “How much is this going to cost?” Finding the right dental website company or designer is the first step to figuring out what kind of price range to expect.
Local Dental Website Designer
A local designer is a good option because you can sit down with them face to face. Usually you’ll spend $2,500-$10,000 for a local designer. A typical site design will take 30-40 hours depending on the number of iterations you go through.
Dental Website Marketing Company
This would be a company that serves the dental industry. They may not be local but they will have built hundreds if not thousands of dental websites. You can usually get by without having to pay a big upfront cost on the dental design portion of the project, but depending on their support service, hosting and the breadth of their website management will typically run from $89 a month to $300 per month.