Dedicated to supporting DSOs and group practices for 13+ years, we understand the challenges of consistency, scalability, and growth. Tailoring marketing campaigns to meet specific needs, we ensure transparency to align with expectations and growth goals. Choose from full-service or a la carte options for the right level of support in launching new locations, accessing top social media tools, or assembling a complete marketing team.
In today’s digital era, having a strong online presence is essential for DSOs and Group practices. The aim for progressive Dental Service Organizations and Group practices is to adopt marketing strategies that not only amplify online visibility but also reinforce and retain the brand, mission, and culture. In this way patients will perceive an elevated level of care if the practice is a member of a DSO or Group practice.
The initial step for DSO’s and Group practice new patient growth is by implementing marketing strategies that magnify each locations online footprint, making them more accessible to local patients. A hyper-local strategy is devised to engage potential local patients seeking a new dental home.
A pivotal starting point is ensuring optimal rankings on Google maps. More than 70% of new patients use the Google map or other map apps to find and research a dental practice. Optimizing each practice location’s Google Business Profile is essential for new patient growth at each location. Close behind Google map rankings is an evaluation of each locations social media marketing to see if the content that you’re publishing is authentic and locally related? Will your patients share your social media content, or ignore it? What about the aesthetics, speed, and technical aspects of your website, including its compliance with HIPAA regulations. These and other tactics are vital to maximizing your online presence and being found.
Armed with these insights, a strategic marketing plan will be developed that is tailored specifically for each one of your locations that are not meeting the mark.
Now that your online visibility has increased, it’s essential to move to the next phase of the marketing process: being the top choice for patients.
Merely ranking high in search rankings, Google maps, being found on social media, and local directories doesn’t assure an influx of patient interactions. Your DSO or Group practice locations must stand out as the leading dental provider in their area. The aesthetics and online reputation of your organization play a pivotal role in persuading patients to choose your practice locations amidst a sea of competitors. Online social proof and reputation often emerges as a decisive factor for prospective patients.
When assessing the strength of a locations social proof and reputation there are several things to consider. Google and Facebook reviews are fundamental, offering firsthand insights from previous patients. The number of followers you have on your social media accounts is a clear signal of the location’s influence and penetration in the community. The consistency, aesthetic appeal, and branding of your social media posts cannot be overlooked, as they mirror your dedication to excellence and attention to detail. All these elements culminate in creating a perception of your practice locations and brand as the premier dental provider.
Invite one of our dental marketing specialists to undertake a thorough evaluation and craft a bespoke marketing strategy that sets each one of your locations apart. Seize the opportunity to be found and chosen more often by patients in each of your communities.
Mark Meunier – Marketing Director at Lousiana Dental Center
Never worry about what to post or setting time aside to publish to all of your social media pages individually. Schedule content to all of your practice accounts in seconds using our massive dental content library and write captions with the magic of the built-in Caption AI tool. Get your time back and focus on supporting your practices in other ways.
We can also do all of the design and publishing for you.
We can support your DSO marketing team in multiple ways. Our team can customize all of the posts we create to include your company logo and colors, and we can even take over the publishing if it will save you time. Book a meeting with us and we can go through all of the options available.
Growing and scaling a DSO or Group practice requires a consistent brand message and should not be overlooked.
We will work with you to create or maintain a unified brand that increases awareness and trust in your dental practices. We’ll accomplish this by creating engaging, high-quality graphic design and messaging that reflects the values and aesthetics of your practices.
Our copywriting and graphic design team will ensure that your online presence is consistent across all assets. This is achieved this through consistency in your color palette, logo, social media posts, team pages, blog images, patient examples, case studies, fonts, before and after photos, and more.
Brand consistency will help to transfer the positive qualities of your online presence to the quality of care that patients expect from your organization and locations.
Even though your organization’s goal is to expand and grow into new markets, the key to growth is a location-based marketing mix that targets high-intent, locally-based audiences. We create campaigns by conducting an evidence-based marketing evaluation for each location to determine the strengths and weaknesses of their current marketing efforts.
Our team of dental marketing experts will assess the quality of the location’s social media, local SEO rankings, the appearance and functionality of the website, the strength of social proof, technical website SEO, and more. With this information, we can create a marketing campaign relevant to each location’s unique needs.
You will be provided with the evidence-based marketing evaluation so that you can make an educated decision about how to move forward with your dental marketing campaign.
We understand that each dollar invested must return an X value. You’ll reduce marketing costs through streamlined processes, leveraging our team of experts, reducing downtime through redundancy in positions, and no training needed.
You’ll never have to worry about consistency in your marketing. We ensure that your marketing campaigns are running efficiently, securely, and up-to-date with the latest online marketing trends.
You have a passion for providing exceptional care and growing your organization. Let us help you with marketing, so you can focus on what you do best.
We believe in the power of targeted online marketing and offer a range of solutions. From tactical support to full-service marketing, we’ll meet your organization’s unique needs and goals.
Every DSO and group practice has different marketing needs. Suppose an organization needs an internal marketing team. In that case, we’ll provide a marketing unit that can plug in and provide a fully functioning team. For those organizations with some internal support but need a specific skill set, we can complement your efforts and provide a team member to solve the issue. Or maybe you just need the best social media publishing software.
We’re committed to providing you with transparent and effective marketing strategies, and we’re eager to see their positive impact on your organization. Don’t settle for lackluster marketing results. Elevate your DSO or group practice with customized online marketing tailored to your needs.
We love working with dentists and are sincerely concerned about the success of their dental practices. We understand the unique struggles that dentists face in a hyper-competitive marketplace and find that we best support our client practices as a long term growth partner.
We specialize in offering tailored, high-value DSO marketing solutions, crafted to meet the distinct needs of each practice location. Our dedicated team of dental marketing experts employs streamlined processes, artificial intelligence, and efficient software to deliver premium, cost-effective solutions, that are specifically designed for DSO’s and group practices.
We present flexible, month-to-month payment options without the burden of long-term contracts, ensuring our offerings align seamlessly with your financial strategies. For DSO’s and Group practices keen on saving a few bucks, we extend substantial discounts for bundled services and annual agreements.
But understand, we are more than just a marketing vendor – we are your strategic growth partner. Our services are crafted to reduce corporate friction and drop labor costs on your end. Not only are the DSO marketing campaign meticulously crafted, your marekting managers will love you because they’ll be able to manage more on less time.
Our core objective is to elevate your dental practice locations by bolstering your online presence and establishing you as the leading dental provider in your locale.
Evaluating the performance of a DSO marketing campaign for your practice locations requires a meticulous and transparent approach. We prioritize integrity when presenting the results. Depending on the marketing solutions you leverage, we furnish comprehensive reports on the performance of your campaign.
For services like social media marketing, we deliver straightforward metrics that monitor elements such as engagement metrics, click-through rates, follower growth, and content performance. Such insights enable us to discern the content preferences of your local audience, guiding our strategy refinements.
When you engage with our DSO website design and hosting, or Search Engine Optimization (SEO) services, we monitor key indicators like website traffic, search engine positioning, rankings on Google Maps, click-through rates, call volumes, and even technical metrics like page load times. Such data propels us to refine your online stature, amplifying your visibility to a broader audience.
Transparency remains our foremost commitment. We confront challenges head-on. If a campaign falls short of your and our expectations, we will communicate this and collaborate with you to recalibrate our approaches.
Choosing a dental marketing agency is a pivotal decision that will influence the trajectory and prosperity of your practice locations. It’s imperative to give this decision due diligence, ensuring the chosen agency aligns with your mission and principles.
Begin by ensuring their DSO marketing services match your needs. DSO dental marketing spans a wide array of services, including SEO for dentists, social media marketing (inclusive of emerging platforms like TikTok), website design and hosting, reputation management, Chat management, and more. Determine your DSO and individual practice location’s primary focuses and seek an agency that excels in those domains.
Exercise caution with agencies promising rapid results. Effective DSO marketing strategies prioritize steady, enduring growth. While immediate, striking results might appear enticing, they don’t always translate to sustainable ROI in the long run.
Assess the agency’s historical performance, its operational tenure, and fiscal solidity. For continued growth, you’ll want a steadfast and committed growth partner. Additionally, ensure the firm possesses expertise in the dental industry, as dentistry requires specialized knowledge, from regulatory adherence like HIPAA to nuances of local DSO marketing techniques.
Open communication and robust support underpin successful collaborations. The marketing agency you settle on should emphasize transparent communication, provide top-tier support, and demonstrate a willingness to synergize with your in-house corporate marketing manager or team.
Lastly, scrutinize the agency’s industry reputation and foundational values. Opt for an agency that mirrors your principles and holds a respected standing within the dental sector. Authenticate their reputation by checking online feedback and soliciting testimonials from their client base. This methodical will increase the probability of partnering with a dental marketing agency that champions your organization growth goals.
We recognize the allure of exclusivity within DSO dental marketing. Our team is deeply committed to crafting all concepts and materials from the ground up, ensuring your dental marketing campaign benefits from authentic and tailor-made strategies. A challenge with exclusivity lies in its inability to prevent competitors from mirroring the strategies we develop specifically for your practice. Nevertheless, you can be confident in our dedication to deliver distinctive and efficacious marketing solutions that distinguish each one of your practice locations.
Drawing from our extensive experience with DSO’s and Group practices, although exclusivity can be tempting, it’s often less essential than one might initially presume. Marketing firms pledging exclusivity typically levy elevated fees that might not guarantee a commensurate return on investment.
While we steer clear of offering exclusivity, our resolve in devising and implementing bespoke, potent marketing tactics to propel your practice location’s growth is resolute. Our aim is to furnish premier services that not only satisfy your needs but also exceed your expectations.
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