DSO Marketing Strategies that help Practice Locations be Found and Chosen by High-intent Local Patients
DSO and group practice dental marketing strategies that help each practice location be found and chosen more often by patients in their area.
DSO MARKETING CASE STUDY
“Our social media marketing is on rails. It's streamlines and creates almost no friction in our processes. And the content is great which is being shared and seen by more potential patients in our communites.”
Mark Meunier – Marketing Director at Lousiana Dental Center
Helping DSO Practice Locations Be Found Online
In today’s digital era, having a strong online presence is essential for DSOs and Group practices. The aim for progressive Dental Service Organizations and Group practices is to adopt marketing strategies that not only amplify online visibility but also reinforce and retain the brand, mission, and culture. In this way patients will perceive an elevated level of care if the practice is a member of a DSO or Group practice.
The initial step for DSO’s and Group practice new patient growth is by implementing marketing strategies that magnify each locations online footprint, making them more accessible to local patients. A hyper-local strategy is devised to engage potential local patients seeking a new dental home.
A pivotal starting point is ensuring optimal rankings on Google maps. More than 70% of new patients use the Google map or other map apps to find and research a dental practice. Optimizing each practice location’s Google Business Profile is essential for new patient growth at each location. Close behind Google map rankings is an evaluation of each locations social media marketing to see if the content that you’re publishing is authentic and locally related? Will your patients share your social media content, or ignore it? What about the aesthetics, speed, and technical aspects of your website, including its compliance with HIPAA regulations. These and other tactics are vital to maximizing your online presence and being found.
Armed with these insights, a strategic marketing plan will be developed that is tailored specifically for each one of your locations that are not meeting the mark.
Now That You’re Found Online, Be the Chosen Dental Practice
Now that your online visibility has increased, it’s essential to move to the next phase of the marketing process: being the top choice for patients.
Merely ranking high in search rankings, Google maps, being found on social media, and local directories doesn’t assure an influx of patient interactions. Your DSO or Group practice locations must stand out as the leading dental provider in their area. The aesthetics and online reputation of your organization play a pivotal role in persuading patients to choose your practice locations amidst a sea of competitors. Online social proof and reputation often emerges as a decisive factor for prospective patients.
When assessing the strength of a locations social proof and reputation there are several things to consider. Google and Facebook reviews are fundamental, offering firsthand insights from previous patients. The number of followers you have on your social media accounts is a clear signal of the location’s influence and penetration in the community. The consistency, aesthetic appeal, and branding of your social media posts cannot be overlooked, as they mirror your dedication to excellence and attention to detail. All these elements culminate in creating a perception of your practice locations and brand as the premier dental provider.
Invite one of our dental marketing specialists to undertake a thorough evaluation and craft a bespoke marketing strategy that sets each one of your locations apart. Seize the opportunity to be found and chosen more often by patients in each of your communities.
CLIENT-PRACTICES ARE SAYING…
Such a great platform of content to use to reach new & established patients! Even for the tech-savvy users, it gives you a base that you can customize to give it your own personal touch! The box of signs/props opens many idea for creativity! Sarah is our go-to rep & very helpful in making sure any/all questions are answered. The website and phone app is very easy to navigate through. Highly recommend for any dental office!Mary Kay ShirleyCenter for Pediatric Dentistry
Elyse is our new accounts manager for our practice and we couldn't be happier with her services. She pays attention to detail, provides us with all possible ways to succeed, and goes above and beyond to help our practice in any way she can.Dr. Daniela BololoiWinston Churchill Dental
"I'm getting so many new patients from ranking higher on Google maps that I'm hiring a new hygienist."Dr. Bana BallShady Grove Pediatric Dentistry
My Social Practice does a wonderful job of providing excellent, engaging content. We almost doubled our new patients and picked up as many Facebook followers in one month with one of their raffles.John A SmithDDS, Lifetime Dental
The photo booth app especially helps to get our patients and our whole team involved.Bonnie ReevesGronberg Orthodontics
Frequently Asked Questions
We specialize in offering tailored, high-value DSO marketing solutions, crafted to meet the distinct needs of each practice location. Our dedicated team of dental marketing experts employs streamlined processes, artificial intelligence, and efficient software to deliver premium, cost-effective solutions, that are specifically designed for DSO’s and group practices.
We present flexible, month-to-month payment options without the burden of long-term contracts, ensuring our offerings align seamlessly with your financial strategies. For DSO’s and Group practices keen on saving a few bucks, we extend substantial discounts for bundled services and annual agreements.
But understand, we are more than just a marketing vendor – we are your strategic growth partner. Our services are crafted to reduce corporate friction and drop labor costs on your end. Not only are the DSO marketing campaign meticulously crafted, your marekting managers will love you because they’ll be able to manage more on less time.
Our core objective is to elevate your dental practice locations by bolstering your online presence and establishing you as the leading dental provider in your locale.
Evaluating the performance of a DSO marketing campaign for your practice locations requires a meticulous and transparent approach. We prioritize integrity when presenting the results. Depending on the marketing solutions you leverage, we furnish comprehensive reports on the performance of your campaign.
For services like social media marketing, we deliver straightforward metrics that monitor elements such as engagement metrics, click-through rates, follower growth, and content performance. Such insights enable us to discern the content preferences of your local audience, guiding our strategy refinements.
When you engage with our DSO website design and hosting, or Search Engine Optimization (SEO) services, we monitor key indicators like website traffic, search engine positioning, rankings on Google Maps, click-through rates, call volumes, and even technical metrics like page load times. Such data propels us to refine your online stature, amplifying your visibility to a broader audience.
Transparency remains our foremost commitment. We confront challenges head-on. If a campaign falls short of your and our expectations, we will communicate this and collaborate with you to recalibrate our approaches.
Choosing a dental marketing agency is a pivotal decision that will influence the trajectory and prosperity of your practice locations. It’s imperative to give this decision due diligence, ensuring the chosen agency aligns with your mission and principles.
Begin by ensuring their DSO marketing services match your needs. DSO dental marketing spans a wide array of services, including SEO for dentists, social media marketing (inclusive of emerging platforms like TikTok), website design and hosting, reputation management, Chat management, and more. Determine your DSO and individual practice location’s primary focuses and seek an agency that excels in those domains.
Exercise caution with agencies promising rapid results. Effective DSO marketing strategies prioritize steady, enduring growth. While immediate, striking results might appear enticing, they don’t always translate to sustainable ROI in the long run.
Assess the agency’s historical performance, its operational tenure, and fiscal solidity. For continued growth, you’ll want a steadfast and committed growth partner. Additionally, ensure the firm possesses expertise in the dental industry, as dentistry requires specialized knowledge, from regulatory adherence like HIPAA to nuances of local DSO marketing techniques.
Open communication and robust support underpin successful collaborations. The marketing agency you settle on should emphasize transparent communication, provide top-tier support, and demonstrate a willingness to synergize with your in-house corporate marketing manager or team.
Lastly, scrutinize the agency’s industry reputation and foundational values. Opt for an agency that mirrors your principles and holds a respected standing within the dental sector. Authenticate their reputation by checking online feedback and soliciting testimonials from their client base. This methodical will increase the probability of partnering with a dental marketing agency that champions your organization growth goals.
We recognize the allure of exclusivity within DSO dental marketing. Our team is deeply committed to crafting all concepts and materials from the ground up, ensuring your dental marketing campaign benefits from authentic and tailor-made strategies. A challenge with exclusivity lies in its inability to prevent competitors from mirroring the strategies we develop specifically for your practice. Nevertheless, you can be confident in our dedication to deliver distinctive and efficacious marketing solutions that distinguish each one of your practice locations.
Drawing from our extensive experience with DSO’s and Group practices, although exclusivity can be tempting, it’s often less essential than one might initially presume. Marketing firms pledging exclusivity typically levy elevated fees that might not guarantee a commensurate return on investment.
While we steer clear of offering exclusivity, our resolve in devising and implementing bespoke, potent marketing tactics to propel your practice location’s growth is resolute. Our aim is to furnish premier services that not only satisfy your needs but also exceed your expectations.