Table of Contents
- Why Getting More Dental Reviews Is A Necessity
- Important Tips To Getting More Dental Reviews
- 4 Easy Steps On How To Get Dental Reviews
- 1. Identify The Patients Who Will Give 5 Star Reviews
- 2. Use A Review Link To Help Patients Give Reviews
- 3. Create An Incentive For Your Dental Team To Get More Reviews
- 4. Use a Dental Reviews Software
- 21 Essential HIPAA Dental Questions You Were Afraid To Ask
- Webinar Recording: We Got Hacked! How To Prevent Your Facebook Page From Being Hacked, Like Ours Did
- Dentist Website SEO: What To Know About Google’s ‘Helpful Content’ Update
Why Getting More Dental Reviews Is A Necessity
Where is the first place people go when looking for a new dentist? Google.
And what is attached to every simple dental practice listing in Google, REVIEWS!
Your dental practice reviews will either make or break your practice. Bad reviews can ruin all marketing initiatives and good reviews can turn your practice into the premier choice for local patients.
Having great online dental reviews is more important than ever for your dental practice. But, how to get more dental reviews for your practice? When it comes to choosing a new dentist, your potential patients are looking for recommendations from others online. The patient feedback on your reviews site tells a story about your practice that people trust. Your prospective patients trust online reviews as much as they trust a personal recommendation from a friend or family member, according to this consumer study.
Dental practices have always relied on word-of-mouth marketing to reach prospective patients. This method hasn’t changed at all. Only, word-of-mouth marketing is happening online and with dental social media.
“How to get more dental reviews?” is a question we hear a lot. The good news is, it is not as difficult to get them as many dentists think.
As obvious as the importance of Google and Facebook dental reviews are, it’s surprising how few dental practices put any effort into collecting them at all. In some areas, local dentist reviews are practically non-existent.
Maybe it’s just not something many dentists are thinking about, or it seems too difficult. The dental teams that make an effort to get more dental patient reviews, it’s likely they will build a reputation as their city’s premier dental care provider.
In this local SEO research study from 2021, you can see how competitive Google reviews are becoming. And after speaking with the #1 dental practice in the USA with the most dental reviews, you can see just how important it is to practice growth and patient acquisition.
Important Tips To Getting More Dental Reviews
The truth is, most dental practices don’t ask for reviews correctly.
Once a patient walks out the door, you’ve missed a big opportunity to get a review from them. Looking at over ten years of data we’ve found that the conversion rate of getting a review when the patient is in the practice versus after they have left is more than 50% all the way down to less than 3%.
Your practice needs a plan to get patients to write a review from their phone while still in your practice.
If you want some great advice listen to what Oscar Rivera said about how important it is to get more google reviews for their dental practice.
After working to help dentists build strong online reputations, we have discovered that the problem of collecting patient reviews boils down to a couple of typical obstacles.
Maybe your team doesn’t want to take any more of a patient’s time after an appointment. Your team could be afraid of hurting the relationship or they don’t know how to bring it up. How to get more dental reviews could be as simple as having honest communication with your team.
Time constraints, worry over being annoying, and nervousness are all reasons your dental team might not be asking for more dental reviews. How to get more reviews from patients? By using the smart and easy way to bring up reviews with patients.
We guarantee you’ll get more reviews for your dental practice, if you ask the right way.
A majority of your patients will be happy to write you a review before they even leave their appointment. Once your patient leaves, you and your practice are out of sight, out of mind. This applies even for those patients who adore your team and practice.
We know that asking patients for reviews can be hard.
4 Easy Steps On How To Get Dental Reviews
1. Identify The Patients Who Will Give 5 Star Reviews
One of the biggest mistakes dental practices make (and the quickest way to annoy your team and burn out in your reviews-collecting effort), is to announce “Alright, everyone, we need to ask for lots of reviews today!” in every huddle. This strategy never works when looking for how to get more dental reviews.
Instead of a general statement at the morning huddle, set your team up for success by pulling up the schedule and evaluating which patients are coming in that day.
Don’t ask every patient for a review. Focus on your happy patients and make a plan to ask them when they come in for their appointment.
If one of your patients has an especially good relationship with a specific team member, have that team member encourage patients to write a quick review while they are still sitting in the chair. Plan for and select dental patients you suspect would be happy to leave you a review. Dental practices who start with this strategy get more online dental patient reviews than those who don’t.
Make specific assignments for your team members to ask for a review and have them report back on how it went.
2. Use A Review Link To Help Patients Give Reviews
You don’t want to miss out on getting highly recommended by a dental patient just because your patient is confused where to write the review. And guess what, many patients have never given an online review.
If you don’t already, make sure that you have active accounts on Google and Facebook.
Add a profile picture to your review pages, we recommend your practice logo for easy recognition. Add your address, hours of operation, and other helpful information that will make it clear where a potential patient can learn more and contact you.
When it comes to your Google My Business listing there are quite a few local dental SEO tactics to help it outrank your competition.
Not only do updating your GMB account and Facebook page attract new dental patients, but providing detailed information assures your current patients that they are writing a review on the correct page.
Once you have your accounts set up correctly you’ll want to copy the URL and text this to your patients. The link that they receive will put them right on the page that you want to acquire a new review.
More on this below when I talk about using software.
3. Create An Incentive For Your Dental Team To Get More Reviews
If you don’t have a team goal you’re not going to get where you want to go. So, make sure to set a goal. If you’re at a loss as to what your goal should be, here are a few tips:
- Make sure you have at least 40 reviews minimum.
- Make sure that you get enough 5 star reviews that you’re average rating is above 4.5
- Get more reviews than any other practice in your community.
- Double your reviews in 90 days.
- Get one review per day.
One of those, or a variation on one of those goals, should work for your dental practice.
Once you’ve set a goal, create an incentive. Not for your patients, for your team.
What you’re going to find is that most of your dental patients, especially the ones that love you the most, will be willing to give an online dental review. But, they need to be asked. They’re not going to do it on their own. What this means is that your team is absolutely essential in reaching your goal.
Creating an incentive could be a team lunch, pedicures for everyone, even the guys (trust me guys like pedicures), $5 dollar Starbucks cards for each review, a drawing for something amazing. Don’t be cheap when creating an incentive. When discussing the value of a great online review profile with practices that actually have the best review profiles, it’s one of the most valuable marketing assets a dental practice can have.
When asking your dental patients for reviews, communicate to them how much you and the team rely on reviews to find more great patients like them. Tell them that their feedback helps your personally know how to improve the experience patients how in your practice. It’s okay for your team to tell your patients about the goal that you’ve set.
Remember, dental practices who don’t ask for reviews are likely to only get one when a patient is unhappy. (If that happens, here is how to handle a negative review.)
4. Use a Dental Reviews Software
The 2nd suggestion in the list was to use a text link. This is super simple but there are a few complications that I should make you aware of.
First, when you send a patient a text from your phone without a HIPAA compliant texting system, the phone number of your dental team member will be seen and recorded by the patient. There are lots of HIPAA compliance issues related to this. If you happen to have a super cute employee, you take the risk of creepy patients stalking your team member. I’ve not actually heard any recent stories of this happening, but I’m sure that it happens.
Second, when you send a text to your patient with your Google My Business account link, once they click on it they won’t be able to give you a Google review unless they have a personal Google account. And, the same thing goes for Facebook. So, the problem that you run into when sending a text this way is that you have to find out from the patient which accounts they have. This creates an additional step for your team, and you don’t want to do that. This has to be stupid simple in order for it to work.
One easy way to do this is to integrate your patient management system with a reviews texting software. You are more likely to get great reviews if you have an online dental reviews service and software for your practice. Dental reviews software simplifies asking for reviews by allowing you to send automatic texts, and emails attached with links. These links direct patients to your Google, Facebook, and HealthGrades sites.
My Social Practice’s dental reviews software is designed to make it effortless for your patients to leave you a 5-star review. These reviews can be left on their mobile device, with just a few taps. Streamline your review request process, building your reputation while saving you tons of time.
Reach your reviews goals by making assignments to ask specific patients at their dental visit to write a positive review. Make sure your review sites are up-to-date and easy to find. And, last but not least, be transparent about where and how you’d like patients to review your practice.
These guidelines are only the tip of the dental reviews iceberg. My Social Practice has your back, download this free guide with additional information on how to collect more dental reviews!
About the Author: Adrian Lefler is an expert dental marketer and a key member of the dental marketing team at My Social Practice. My Social Practice is a dental marketing company located in Salt Lake City, Utah. Adrian is passionate about helping dental practices grow. If you’d like to book one of the members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dental practices or our dental websites service, you can learn more here. Also please read our Google My Business reviews.