SEO for Dentists: How To Appear #1 On Google Search

By November 11, 2020 September 16th, 2021 No Comments

SEO for dentists

The Plain-English Guide to the Best SEO for Dentists

We hear a few common questions about SEO for dental practices. “Is SEO good for dentists?” “Does it really work?” “How do dentists choose an SEO company?” This blog post will help you know what to look for in a dental local search marketing company and go through exactly how SEO works and what it can do for your dental practice.

70% of dental patients are undecided when starting their search for a new dentist. Appearing #1 on Google Maps offers dentists a golden opportunity to influence potential patients’ decisions.

Table of Contents


      Dental SEO (search engine optimization) focuses on optimizing a dental website for increased visibility on search engines such as Google, Bing, and Yahoo! The best SEO companies for dentists are companies that set the dental practice apart from competitors in the area and maximize website visits.

      The good news is, dental professionals can follow several guidelines to gain an advantage over their local competition. Check out these elements of a dental website that are essential for great SEO. Use this SEO guide for dentists to start showing up on Google results.

      Check out our video (and continue reading this awesome guide) to learn what My Social Practice can do for your dental practice.


    • Dental Website Optimization

      When it comes to finding a new dentist or orthodontist, almost every new patient is looking for a local practice that is close and convenient to get to. If your website is not targeting your specific geographic area, you are missing out on patients looking for a new dentist.

      Run a quick test using this tool: Google’s Mobile-Friendly Test. If your site fails this test and you’re thinking about upgrading your dental website, take advantage of our $4,000 website design credit!

      Let’s dive into what you need to do in order for your dental website to be the first one on Google search.

      Ensure that the name of your town and nearby towns and cities are incorporated into your website copy. When it comes to health and medicine, people look for local service providers. You’re missing these prime prospects if your SEO for dentists plan doesn’t target specific geographic areas.

      dental seo

      The easiest way to improve your results is by adding the name of your town and nearby towns to your website copy. However, don’t forget about other areas of your site—don’t only improve your copywriting. You should also add locations to your page titles and URLs.

      Ensure you’ve registered your business on Google Maps and local directory sites, which will help improve your visibility in local searches even further.

      High-Speed Website

      Why is an ultra-fast dental website so important? Well to start, 40% of people abandon a website that takes more than 3 seconds to load. Not only that, but your website speed is the first impression many patients are getting from your practice.

      If your dental website loads quickly, your practice is considered professional, reliable, and efficient.

      dental marketing seo

      Your patients will equate their experience on your website to their trust and confidence in you as a medical professional. It’s simple psychology.

      In today’s world, patients are looking to get answers fast. As soon as your patient is confused or frustrated they are sure to abandon your website, and few things frustrate online users like slow loading times.

      “Google will reduce the number of crawlers it sends to your site if your server is slower than two seconds.” – Google My Business Page. This suggests that Google, and other search engines, are not as likely to detect your blog posts, website updates, and keyword matches. Great SEO for dentists requires a fast, modern dental website.

      Blog Posts (With Keywords!)

      The best dental SEO companies make sure to focus on their client’s blog content. As dental blog content has evolved, it has become more important than ever for practices. When the blog content on your site is useful and interesting, your potential patients view you and your practice as a trusted source.

      dental seo blogging

      The content on your dental website allows Google to recognize and connect your site with relevant searches. Adding keywords to the content that you publish (i.e. your blog) shows Google that your website is active and connected. Keywords are simply words and phrases that patients use when searching for a dentist online.

      Check out Google Keyword Planner Tool, this is a great tool to help you get an awesome spot in Google’s algorithm. It’s smart to also include keywords that are specific to the dental treatments you offer in your practice. Here are a few dental SEO keywords to get you started:

                  • Dentists in [your area]
                  • [Your area] dentists
                  • Best dentists in [your area]
                  • Dentists near [your area]
                  • Teeth whitening dentist
                  • Dental implants near [your area]

      Including frequently used searched keywords in your blog boosts your SEO by positioning your website as a website that answers relevant questions. Dental local SEO marketing services can include tedious processes that takes months of focused effort to pay off. My Social Practice will take SEO off of your plate.

      Your dental blog content shows website visitors that your practice cares more about providing valuable advice and guidance than you do about merely selling your services. Another useful tip to help with SEO for dentists is to publish your dental reviews from Google, Facebook, and Healthgrades on our site that work with your web design. Reviews build credibility for your practice!

      In the video below, My Social Practice’s Vice President, Adrian Lefler talks about how Google My Business helps dental practices be easily searchable. Check it out below!

      Dental Social Media

      Did you know? Your dental practice’s social media platforms are included in your Google SEO position. That’s right, dental SEO and dental social media marketing work in tandem. Staying active on your social media pages presents yet another opportunity to secure your Google ranking. When a future patient searches for a new dentist in your area, there will be many pages that show up to engage with you.

      dental seo tips

      Your dental website will most likely show up first on search but following your website will be your Facebook and Instagram accounts— if you keep them consistent and relevant! You want to show up in as many places as possible, and outshine your competition with awesome dental social media. HINT: My Social Practice has everything you need and more to rock on social media.

      Local Listings

      The most useful SEO strategies for dentists include local listing clean-up. Local search engine optimization is a piece of your overall SEO strategy that concentrates on getting your dental website found in local searches done on sites such as Yelp, Yellowbook, and Google.

      New patients are most likely looking for the easiest way to find information about your practice like location, phone number, and online reviews. When it comes to finding your practice and making an appointment, your dental SEO strategy can assist in making you as accessible as possible for prospective patients.

      If dental SEO sounds overwhelming, don’t worry, you are not alone. Most dental professionals have a lot of questions about the best SEO for dentists, the best SEO companies for dentists, and how to know what is right for their practice. My Social Practice has served dentists and orthodontists for over ten years. Our team of experts has helped hundreds of dentists boost their search engine ranking through dental-specific SEO services.

      Great SEO for dentists isn’t impossible with some help from the experts.

      Dr. Bana Ball and her team at Shady Grove Pediatric Dentistry were trying to grow their practice by creating a word-of-mouth referral system but after many tries and not a lot of luck, Dr. Ball decided to try a digital approach. Below is an example of Shady Grove Pediatric’s Google Maps rankings before they started using our Google Maps SEO service, and you can see a big difference after just 3 months.

      google maps seo for dentists

      Shady Grove Pediatric Dentistry got more calls, and talked to more new patients than they had trying anything else.

      dental seo help

      It is clear that rankings on Google Maps plays a large part in growing a successful dental practice. 

      Get your own FREE Google Maps ranking report here!

      dental seo

      If you are ready to drive more people to your website and attract new dental patients but don’t have the time or staff to get going, we’re here to help. Fill out a form to get a personalized no-obligation dental SEO summary and quote. Your SEO and marketing strategy can be one of the best marketing investments you’ll make for your dental practice. We can’t wait to get you started.

      Ready for a quick demo of our social media service? Fill out the form below.

Frequently Asked Questions

Why do dentists need SEO?

SEO (Search Engine Optimization) is a dental digital marketing strategy that focuses on the search rankings of your dental practice’s website, Google My Business account, social media accounts, and other online assets. 

The reason that dental practices need SEO is that it helps to increase the number of people that find your dental practice online and potentially become new patients. 

If one of your dental practice goals is to attract more new patients then dental SEO should be a primary strategy in your dental marketing efforts.

What is Dental SEO?

Search engines like Google, Yahoo, and Bing help potential patients find a local dental office. Dental search engine optimization is a term that describes a process by which you can improve your dental practice website and other online digital assets rankings in the search engines. 

Studies have shown that the higher you rank in the search engines the more likely you are to attract a potential patient. If a patient can’t find you online you’ll probably not receive a phone call from them.

By improving your local dental SEO rankings you’ll grow your new patient phone calls and annual revenue.

What’s the return on investment of SEO for dentists?

ROI is an acronym that stands for Return On Investment and is a way that dentists can measure the quality of their marketing investments. A dentist can calculate their ROI by subtracting the marketing cost from the total income generated from the dental marketing investment, which is also called the net return. Once you have the net return you divide this number by the cost of the investment, and, finally, multiply it by 100. This gives you the return on the investment. 

An article in DentistryIQ explains how to calculate an ROI on dental technology investments.

How can a dentist rank #1 in search engine results?

A dentist can improve their search rankings by performing SEO (Search Engine Optimization) on their website and other online assets, like their Google My Business account

In an article by ahrefs it was found that it takes small businesses between 61 and 182 days in order for an SEO expert to help a dental practice rank in the top ten listings in Google. Generally, the tactics involved to help with dentist SEO are inbound and internal link building, copywriting, and fixing errors on the dental practice website.

Be wary of dental marketers who promise number 1 rankings within a specific time period. Something that seems too good to be true is often, to good to be true.

How can dentists know if SEO is working?

There are several key indicators and dental SEO performance metrics that a dentist or dental practice manager must track; website and social media impressions, organic rankings, local SEO rankings, backlinks, how well service pages and blog articles rank, domain and dental page authority, clicks, conversions, and phone calls. 

A dental marketing company that performs SEO will set proper expectations, provide you with this information and explain what it means.

Do dentists need SEO?

The short answer to this question is ‘Yes’, especially if you’re wanting your dental practice to be found online by potential patients. Dental SEO helps all types of dental practices rank higher in search engines and it doesn’t depend on what type of dentist you are. Any dental practice can benefit, whether you’re a general dentist and orthodontist or a specialty practice. 

The primary way that potential patients find dentists is in local SEO and the Google map. Nearly ¾ of all potential patients use the Google map. Dental SEO is one way to help your Google map rankings and attract more new patients.


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About the Author: Natalie Marinos is an expert dental marketer and a key member of the dental marketing team at My Social Practice. My Social Practice is a dental marketing company located in Salt Lake City, Utah. Natalie is passionate about helping dental practices grow. If you’d like to book one of the members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dental practices or our dental websites service, you can learn more here.