My Social Practice is an award-winning dental marketing company built exclusively for dentists, orthodontists, and specialty practices. We combine strategy, technology, and hands-on support to help practices attract more patients, build lasting trust online, and grow predictably, without the guesswork.
Most dental marketing companies hand you a website and disappear. My Social Practice takes a different approach. We serve as a long-term growth partner, providing the strategy, tools, technology, and dedicated support that dental practices need to compete and win in today’s digital landscape. Every service we offer is built specifically for the dental industry, not adapted from a generic marketing template. Whether you’re a solo practitioner, a group practice, or a DSO, our integrated dental marketing services are designed to attract patients, convert them, and keep them coming back.
Search engine optimization (SEO) is the long-term foundation of any successful dental marketing strategy. Dental SEO ensures that when a patient in your area searches for a dentist, your practice appears at the top of the search results, in Google Maps, and in AI search recommendations.
At My Social Practice, SEO isn’t an afterthought. It’s engineered into every website we build and supported through ongoing content, technical optimization, and local search strategy. We handle metadata, page speed, keyword targeting, Google Business Profile optimization, and blog content, all structured to build sustained organic visibility over time. Unlike paid advertising, dental SEO compounds. Every month of consistent work increases your authority, improves your rankings, and drives more qualified traffic without increasing ad spend.
The Result: Practices consistently report significant increases in new patient phone calls within months of implementing our SEO strategy.
Your dental website is often the first touchpoint between your practice and a potential patient. It needs to load fast, look exceptional, and be built to convert, not just exist.
My Social Practice’s dental website design methodology significantly reduces costs and accelerates production while delivering stunning, high-converting sites. Every website we build is mobile-adaptive, technically optimized for SEO, and designed to reflect the quality of care your practice delivers. We handle metadata, page speed, keyword structure, and ongoing blog content as part of the process. We offer two tracks: a Lightning Fast Launch with a first draft in 4 weeks, and Custom Websites with a first draft in 8 weeks. Both are built to rank, convert, and grow with your practice.
Case Study: Dr. Valerie Preston of VP Dental doubled her new patients every month after launching her new My Social Practice website.
Online reviews are one of the most powerful tools in dental marketing. They influence whether a new patient calls you or your competitor, and they directly affect how high your practice ranks in Google Maps. My Social Practice’s reputation management service makes earning five-star reviews systematic and effortless.
Our platform integrates directly with Google, Facebook, and Healthgrades, allowing patients to leave authentic reviews in just a couple of clicks. Automated SMS text requests sync with your practice management system at checkout, so asking for reviews never falls through the cracks. We also manage automated review responses, directory creation and cleanup, and provide dedicated consulting to help you set and hit real growth goals.
Case Study: One practice acquired 471 Google reviews in their first year using My Social Practice’s review software.
Today’s patients expect the same convenience from your dental practice that they get from DoorDash or a haircut app. If scheduling with your practice requires a phone call or a long web form, you’re losing patients at the very first step.
My Social Practice’s Online Dental Scheduler integrates directly with major practice management systems, including Dentrix, Open Dental, and Eaglesoft, so appointment availability updates in real time. Patients can book in under 60 seconds, from any device, with no logins or downloads required. The scheduler can be embedded on your website, Google profile, social channels, or sent via text. Most practices go live in under a week.
Case Study: Comfort Dental South Independence used the scheduler as a direct link from their ad campaigns, freeing up phone lines and increasing patient flow with less front-desk lift.
Dental social media has never been more important to being found online. Not only does a strong social presence expand your practice’s reach beyond your current patient database, it also supports higher rankings in Google and AI-powered search results. My Social Practice gives your practice a consistent, branded presence that builds credibility everywhere patients are looking.
We offer a fully managed social media service where our team handles everything, from content creation and custom graphic design to scheduling, posting, and reporting. For DSOs, multi-location groups, and dental marketing agencies, our Enterprise tier provides a white-labeled, turn-key solution that can be up and running in just a few days. Every post is custom branded with your practice’s logo and colors, and our AI-integrated platform ensures your content is timely, local, and built to convert.
Case Study: My Social Practice helped Dr. Patricia London’s practice go viral on social media, earning them a feature on national television.
Annie AI is My Social Practice’s AI dental receptionist, built from the ground up for dental teams. She answers missed calls 24/7, manages your website’s chat function, proactively contacts unscheduled hygiene patients, and books appointments directly into your practice management system, all without requiring your front desk to lift a finger.
Annie is customizable to your practice’s unique workflows, fluent in English and Spanish, HIPAA-compliant, and integrates with major platforms like Dentrix, Eaglesoft, and Open Dental. She gets smarter over time through AI fine-tuning, improving with every conversation. Sign up, train, integrate, and go live within four weeks.
Annie isn’t a replacement for your team. She’s an extension of it, handling the calls and chats your team can’t get to, so no opportunity is ever lost.
When your practice needs results fast, dental advertising delivers. While SEO builds long-term organic authority, paid advertising puts your practice in front of patients exactly when they’re ready to make a decision, and it can start working within days.
My Social Practice manages omnichannel programmatic dental advertising campaigns that include search (PPC), display, social, video, native, review ads, and CTV/OTT placements. Every campaign is built around measurable ROI, from cost-per-click to cost-per-scheduled-appointment. We handle the targeting, creative, and ongoing campaign optimization so you’re not left wondering where your money went. Our advertising solutions are scaled to fit individual practices, group practices, and DSOs of any size.
There are a lot of dental marketing companies out there. Most of them sell you a product and move on. My Social Practice operates differently, as a long-term growth partner sincerely invested in the success of your practice. We serve dentists, orthodontists, pediatric dentists, endodontists, oral surgeons, periodontists, prosthodontists, DSOs, and multi-location groups. Every tool, service, and strategy we offer is built exclusively for the dental industry, not repurposed from a generic marketing playbook.
Our philosophy is simple: we keep our costs low and pass those savings to you. We never suggest a service you don’t need. We answer when you call. And we measure our success by yours, through the real metrics that matter: new patient calls, booked appointments, and practice growth. From a $50-per-month social media plan to a fully integrated marketing system covering SEO, websites, advertising, reputation management, scheduling, and AI, My Social Practice scales with your ambitions.
A comprehensive dental marketing strategy typically includes a high-performing website, search engine optimization (SEO), paid advertising, social media, online reputation management, and tools that help convert website visitors into scheduled patients, like online scheduling and Annie AI. My Social Practice offers all of these services in one integrated system, designed specifically for dental practices.
Dental marketing costs vary based on the services you need and the size of your practice. At My Social Practice, services start as low as $100 per month, while full-service packages that include website design, SEO, advertising, and reputation management are priced based on your goals and market. We focus on measurable ROI, and every dollar invested should be trackable back to scheduled appointments. All of our services are month to month agreements, never locking you into long-term contracts.
It depends on the channel. Paid advertising can generate new patient inquiries within days. Reputation management often produces a noticeable increase in new patient calls within a few months. SEO and website optimization are longer-term investments, and most practices begin seeing meaningful ranking improvements within six months of consistent effort.
Absolutely. My Social Practice serves solo practitioners, specialty practices (pediatric, endodontists, orthodontists, oral surgeons, prosthodontists, periodontists), group practices, and DSOs. Our services and pricing scale to fit practices of any size, and our Enterprise social media tier is designed specifically for multi-location organizations and dental marketing agencies.
Key indicators include new patient call volume, appointment bookings from online sources, Google search rankings, Google Maps visibility, number and quality of online reviews, and cost per new patient acquired through paid advertising. But the most important indicator for success is revenue generated from patients who schedule, show up for their appointment, and accept treatment. Leveraging our direct integration with almost all of the practice management systems My Social Practice provides the key indicators mentioned above but most importantly, the ROI related to the patients that accept treatment.
Some practices successfully manage portions of their dental marketing in-house, particularly social media content creation. However, technical SEO, paid advertising campaign management, website development, online scheduling, AI integrated softwares, and reputation systems require specialized expertise and consistent attention that most dental teams simply don’t have time for. Partnering with a dental marketing agency like My Social Practice allows your team to focus on patient care while experts handle the strategy and execution.
The most effective dental marketing strategies work together as a system rather than in isolation. SEO and Google Maps optimization drive long-term organic visibility. Paid advertising delivers immediate new patient flow. Social media and reputation management builds the trust. But don’t forget about conversion! Being found online is only half the solution. You also need to make sure you’re increasing scheduled appointments, and this is where online dental scheduling and Annie AI come into play. When these channels are aligned and managed consistently, the results compound significantly compared to any single tactic on its own.
