Dentists One Stop Shop For Digital Marketing
Dental Marketing has evolved.
Long gone are the days of simply putting a website on the internet, sitting back, sipping mai tai’s and acquiring new patients. An effective dental marketing strategy involves an integrated solution of social media marketing, great dental websites, website SEO, Google maps SEO, and a stellar reputation management strategy. Without a proper digital marketing dental plan your competition will eat your lunch… or drink your mai tai.
Dental Social Media Marketing Assessment
How Well Does Your Dental Practice Shine, Online? Social media marketing is essential to new patient referrals, branding your practice, retaining patients and ranking in organic search. This free self assessment will provide you with suggestions on how to improve your overall social media digital marketing strategy. It focuses on your current social media strategy and makes targeted suggestions on how to improve. It only takes a few minutes.
Additional social media marketing articles from the dental marketing consultants at My Social Practice:
SEO for dentists is the process of optimizing your online presence so that you can be found online when someone searches for a dentist in your area. There are generally three ways to be found, Google Ads, Google Maps and Organic Results. All three are important but Google Maps gets around 60%-75% of all new patient searches. So, if you are going to start somewhere, you should start with Google Maps SEO.
Here are some additional dental internet marketing articles from the digital marketing experts at My Social Practice.
Is Your Dental Website Marketing Up to Par?
Your dental practice website needs to be a clear aesthetic representation of the culture of your office and also have the technological functions that Google requires. First, in terms of aesthetics, your dental website should represent the feeling of your office. How do you want your patients to feel when they come to your office? This is the feeling that your website should attempt to deliver. This means that the design needs to be up to date, the colors of your website should be aesthetically pleasing and most of all, you need to have custom photography.
Your dental practice website should also have the functionality that Google requires so that it has the best opportunity of ranking high in search results. Here is a list of the most common mistakes:
- Is your website secure with the latest HTTPS:// updates?
- Is your website mobile optimized?
- Does your website meet Google’s speed requirements?
- Do you have any errors, broken links, dead end pages, incorrect metadata, etc?
- Does your website meet the minimum health score requirements?
This dental practice website assessment will check your website for the necessary tech updates and runs a website health report which reveals errors, dead links, incorrect metadata and potential issues and warnings from Google.
Dental website articles from the website marketing team at My Social Practice:
Why Patients Are or ‘Are-Not’ Choosing Your Dental Practice
An often overlooked dental marketing strategy is reputation management. Every dental office wants to be found online but once found how do you get the patients to call your office over your competition. Google Reviews are attached to your Google My Business account in the Google Maps section of search results. Because of this you have to have an integrated dental marketing strategy that helps you be found and also be chosen. The answer to being chosen is to have as many google reviews as possible. A recent survey found that at bare minimum you need to have at least 40 Google reviews and an average star rating of 4.5 in order to convince a potential patient of your star rating. So, that is the start. If you don’t have at least 40 Google reviews and a minimum of 4.5, you gotta get there first. Maybe you’re already there, if you are, then the next step is simple, get more Google reviews than your competition. Reviews are extremely convincing when it comes to social proof.
Here are a few dental reputation management articles from the dental marketing experts at My Social Practice.
An Overview Of Dental Marketing Strategies
Today’s modern dental practice should use an integrated digital marketing approach. Bundling dental services together allows dental marketing agencies to coordinate marketing efforts between campaigns as well as drop marketing costs for your practice. Here are the strategies that modern dental practices are using to find new patients in 2021 and how they integrate with other dental strategies.
Digital Dental Social Media Marketing
Social media marketing for dental practices helps the practice to grow their online presence in search results, retain current patients and attract new patients through an online referral process. In order to be successful with social media a dental practice must be willing to be involved in creating content, mostly photo and video content and posting it on a regular basis.
When a practice is willing to be involved in dental patient marketing they’ll then have new content that they add to their website. This is a great way for social media efforts to support a dental practice website. Updates to websites, even simply updating photography not only helps the practice look current and up to date but it also sends signals to Google that your practice is concerned about it’s online presence. This can help your rankings in search.
Here are a few dental marketing articles that will help you get started creating content for your social media marketing efforts, which in turn will create dental content for your website:
Web Marketing For Dentists
Your dental practice website is the hub of your online presence. It must look great and convey a feeling of empathy, trust and compassion. By the time a potential patient has landed on your website, they’ve likely looked at your Google reviews, your Facebook page and dental Instagram account. The look and feel of your website must support those social media channels and vice versa.
It’s important to know that most patients spend less than five seconds on your website before taking an action. Usually this is a phone call to your office. Because of this it’s important that your phone number is easily found above the fold on the homepage of your website.
Here are some dental web marketing articles for My Social Practice’s amazing website marketing team.
Dental Content Marketing
Content marketing is the strategy of creating something, an image, a video, an email, etc, that your community will find interesting and then distributing that content in an effective way. For a dental practice this is sometimes difficult because dentistry is frankly not that interesting to most people. The best way to do this is not to always talk about dentistry. Rather, talk about the people in your office; you, your team, and your patients. When you focus on the people in your office you’ll find that your practice becomes interesting to your community. This type of content creation can easily be introduced into a dental marketing plan. Most dental practices use social media marketing strategies to create content, which can then be used for other marketing efforts.
Check out this article from our fantastic team of dental marketing consultants.
Dental Social Media That Works Insights From 7 Real Practices
SEO for dentists is the process of creating content that Google finds valuable, which in turn helps you to rank higher in the search engines. That sounds simple but there are a hundred… actually a thousand things you can do to prove this to Google. I’ve spoken to dentists over the past twelve years who want SEO to be quick and simple, but it just isn’t. It takes time to help a dental practice rank higher in Google search. But, once you’ve begun and have a few months behind you, it can be one of the least expensive ways to attract new patients.
When you begin with dental SEO you need to make a decision about where you want to rank in the search engine. There are primarily three ways that your dental practice can show up in Google’s search results. The first is in the Google Ads section. These are the listings at the top of the page above the Google Map. About 10-20% of people click on these links. If you don’t have a Google Ads specialist on your team, you can hire a dental marketing company to help you set this up.
The second is the Google Maps section. This is the optimization of your Google My Business listing. This is NOT your website. Rather, it is your listing in the Google database. Most dental practices are not familiar with the fact that you can optimize your Google My Business account to rank higher in Google Maps. The Google maps section of search results gets around 60-75% of search volume. If you have to choose only one place to start, Google Maps SEO for dentists is what we would recommend.
The third is organic dental SEO rankings. These are the website listings below the Google Map. Here is where your website pages, social media accounts and other online listings for your practice will show up. About 20-25% of patients will search for a dental practice in these rankings. Ranking on the first page for dental practice keywords is very beneficial.
Check out these SEO articles created by our amazing dental SEO team.
Google Ads and Search Engine Marketing
If you want to show up above the map in the Google Ads section you need to set up a Google Ads account. This allows you to bid on search phrases. You only pay when someone clicks on your ad. This is one reason to make sure that your website page or landing page that is linked to your ad is a great looking ad that will encourage the potential patient to call your office.
If this sounds too difficult you can hire a dental marketing company to manage it for you. Most dental marketing companies provide this service. It’s good to integrate your Google Ads strategy into all of your other marketing. If you’re currently running a Google Ads campaign it’s always good to audit the campaign.
Dental Reputation Management
Google reviews are one of the strongest social proof statements that your practice has on the internet. Approximately 60-75% of people looking for a dental practice use the Google Map as the best way to find a local business and your Google reviews are posted right there in the search result on the front page. What does this mean for your practice? It means that if your Google reviews aren’t amazing or if you have a recent negative Google review, most of the potential patients won’t call your office to schedule. The trick to getting more Google reviews is actually very simple, you just have to ask.
Marketing Ideas For Your Dental Office
How To Make Your Dental Practice Stand Out Online
We help dentists shine online so that patients choose your dental practice rather than your competition. This is called social proof and we do this through creative ideas and content strategies. Social media platforms favor rich video content. Here is a great introduction on how to create effective dental marketing videos that can be shared to your dental facebook and instagram page.
Where To Start When You Don’t Know Where to Start In Dental Marketing
The best dental marketing plan is not just about the tools, it’s about what is being posted and shared to those tools. And this is not just about social media, like Facebook and Instagram. You should be posting new content to your dental website, your Google My Business account and working on acquiring more Google reviews. So here is an easy dental marketing idea that will help you get started.
Dental Marketing Ideas That Help Grow Your Practice
We’ve found that most dental marketing managers get stuck on which strategies and what to do next. The best way to get started on your digital dental marketing is to look at what other practices are doing. This ebook highlights several successful dental practices.
Social Media Engagement Strategies
When creating dental marketing content for social you want to focus on ideas that are not only interesting but that can get a reaction from your community on Facebook and Instagram. This is what we call engaging social media post ideas.
Marketing Your Dental Practice On TikTok
TikTok is one of the most recent social media platforms, and a rising star. What’s great about the platform is the creative and super easy interface. They are constantly coming out with fun video ideas. Our dental marketing team recently created an eBook to help you get started on TikTok and Instagram Reels.
Dental Video Marketing - A Great Way To Advertise
Video content is shared much more than any other type of content on the internet. Facebook, Instagram as well as Google favor video content because it’s more entertaining and has the potential to deliver high quality information in a quick way. One of the ways to enhance your digital marketing efforts is to start creating great dental video content and sharing that to your social media accounts and your website. Most website companies have the ability to feed social media content directly to your website. So, if you’re posting good content to your facebook page or Instagram account it can automatically show up on your website.
Dental Marketing Trends
Dental marketing trends are a great way to ride the wave of social media sharing and stay on top of your competition. Here are a few suggestions on trends that you can take advantage of to improve your online presence.
Digital Dental Practice Marketing With Humanitarian Causes
It’s difficult for doctors and team members to promote themselves. Sometimes it comes off as bragging. No one feels comfortable getting up on a soap box and talking about how amazing they are. Well… there is that one guy, but for most practices the culture of the dental practice is one of humility and giving back. This does not mean that you can’t use opportunities where you give back to the community to promote your office in a non-braggy way. Empathy in dental marketing goes a long way. If you and your team are involved in helping your community you should mention it in a non-braggy way.
Our dental marketing team created a great ebook that will give you some ideas on how to build your practice using a culture of giving.
Dental Marketing Ideas Using Monthly Campaigns
One great way to create a consistent dental practice marketing campaign is to piggy-back on the monthly campaigns related to events in the dental industry. During the month of April the dental industry celebrates Oral Cancer awareness month. This is talked about and supported by hundreds of dental practices and industry leaders throughout the country. A simple way to incorporate this into your marketing campaign would be to run an Oral Cancer Awareness Campaign in the month of April. In February you could run a dental marketing campaign for Children’s Dental Health. If you’re a general dentist or a pediatric dental practice you should seriously think about running that campaign. Another great practice marketing idea would be to leverage holidays like valentines day.
Instagram Dental Marketing
Potential patients under the age of 40 are likely on Instagram. If you’re not on Instagram you need to make it part of your dental marketing plan. Instagram is owned by Facebook and is one of the fastest growing social media platforms online. It’s also one of the best places to build a reputation of trustworthiness. Expert dental marketers recommend using instagram to build your reputation. If you’re not familiar with Instagram and don’t want to make any mistakes, check in with your hygienists and team members. It’s likely that they are very familiar with Instagram
You can also team up with Instagram influencers in your own community to promote your practice. Here are a few articles about Instagram influencers that you may find interesting. You never know, you might have a couple patients who are influencers.
Facebook Marketing For Dentists
Facebook marketing is an essential component of your digital marketing strategy. Not only is it a great way to build a loyal following of patients, it also ranks high in Google search results and also provides a strong back link for your dental practice link strategy. When you post to Facebook you want to make sure that your caption is interesting and encourages comments. Facebook also provides an advertising option. A simple way to get started with Facebook ads is to start with boosting.
If you’re stuck at all with what to post and boost, take a look at this super simple step by step guide created by our awesome digital marketing team.
Email Marketing Strategies for Dentists
Email has been around longer than most of us have been on this planet and its effectiveness continues to help grow dental practices. The toughest part of email marketing is the content creation. Very few dental practices have the time to write an email. Here’s a quick trick. Use your website blog as the genesis for your email marketing. This is another reason to have an integrated dental marketing solution. There is no reason to write a blog article and then also write a newsletter.
Choosing A Dental Marketing Firm
It’s tough to know who the best dental marketing companies are. There are a lot of choices out there. Here are a few suggestions as you consider your options.
First, find a dental marketing company that can manage all of your digital marketing together. It’s helpful to have the same company manage your dental website, social media marketing, SEO and Google Ads. There are several reasons for this but a big one is the ability to reduce your marketing fees through bundling. Another reason to have one dental marketing company as you go to an agency is to increase productivity. It’s difficult when one agency runs your website and another runs your social media. The social media content can be shared across platforms easily if it’s managed by one company. When two companies are sharing the responsibility it creates a daisy chain and more work.
Second, look for an agency that has been around for a while. There are plenty of agencies in the dental industry that have been around for at least a decade. Any company that has been around that long should have a track record and lots of testimonials. Do the same research that your patients are doing on you. Check out the agency’s reviews and look for testimonials. Online marketing for dentists is a competitive industry that demands efficiency and a stellar reputation.
And lastly, ask your colleagues who they use. The dental industry is small and word gets around. A great word of mouth recommendation is one of the best ways to vet a dental marketing firm.