Dental Local Search Marketing Case Study — Shady Grove Pediatric Dentistry
Like many dental practices, Dr. Bana Ball and her team at Shady Grove Pediatric Dentistry have been trying to grow their practice with word-of-mouth referrals and rewards for referrals.
Without a lot of luck, this team came to understand that there are a few obstacles to overcome when it comes to attracting new patients today. Dr. Ball understood that in today’s digital world, practices need dental local search marketing to build their businesses.
Dr. Ball recognized that her practice could no longer rely on word-of-mouth marketing if she wants to see real growth in her practice.
Today, everyone is using Google to find dentists, doctors, new restaurants, and everything in between. People don’t as their friends and family, they look to the Internet.
Most people trust online reviews just as much as they do a personal referral from a friend or family member. That’s why smart dental practices are working hard to digitalize their businesses.
Like many dentists, Dr. Ball and her team felt overwhelmed by the idea of dental SEO. With everything that dental teams have on their plates, the idea of trying to figure out SEO is simply too overwhelming.
This team wanted to get serious about ranking higher in Google Maps and gaining the trust of potential patients in their area. That’s where My Social Practice stepped in to help.
When My Social Practice first started working with Shady Grove Pediatric Dentistry, their local search results were sub-par. Dental local search is what shows up when a patient in your area searches Google, Yahoo, Bing, or any search engine for phrases like “dentist near me” or “pediatric dentist.”
If your practice doesn’t have the right kind of effective dental local search marketing, you might be missing out big time.
Google uses the location of the user and gives them recommendations based on where they are searching from. Dental local search marketing has a great advantage for dentists because dental practices thrive within their local communities.
Check out the video below to hear how Google Map SEO has impacted Dr. Bana Ball’s dental practice!
Our team set out to ensure that Shady Grove Pediatric Dentistry would rank for dental keywords. Specifically:
- Pediatric Dentist
- Children’s Dentist
- Dentist for kids
- Infant Dentistry
- Best pediatric Dentist
April 1, 2021
The initial local search grid report for Dr. Ball uncovered the fact that Shady Grove Pediatric Dentistry was not showing up in their immediate area for many searchable phrases. (In the center of the local search grid you’ll see a blue marker which is where her practice is located!)
Ranking in Google maps is not static, it’s fluid. If your practice ranks well in one area it doesn’t mean that it is going to rank the same at another location. When we do search marketing for a dental practice we run the local search grid report to see how well and where the practice is ranking around their community. Each one of these circular nodes with a number is where Shady Grove shows up in the Google map at that location. The nodes are separated a half mile from each other, giving the size of the map a 3.5 mile to 4.0 mile radius. This particular grid is for the keyword ‘Pediatric dentist’, and as you can see she’s not ranking very well.
When we first got started, Shady Grove Pediatric Dentistry was far from the #1 search results spot.
May 1, 2021
In less than two months with My Social Practice’s Google SEO service, Dr. Ball and her team were seeing significant results.
Rather than being completely unknown on the map, Shady Grove Pediatric Dentistry started ranking for a few of their keywords. Although there are still many red grid points on this report, the team at My Social Practice was excited to see how much progress was made in less than two months!
June 23, 2021
Shady Grove Pediatric Dentistry got more calls and more interest in their pediatric practice than ever working with My Social Practice’s Google Maps SEO team in just three months.
More people than ever are using Google to research healthcare professionals. The enormous success with Shady Grove Pediatric Dentistry’s Google Maps SEO is a testament to the fact that in today’s world, potential patients trust online recommendations as much as they do a personal recommendation from a friend or family member.
When your practice shows up in search results and patients get a glance at your online presence, you are sure to start filling up your schedule.
For some practices, it may take longer for dental local search marketing to help them start ranking #1. There are many factors that Google considers. However, you can guarantee our team will work hard to get your dental practice real results using the best dental local search marketing strategies.
Google Maps SEO is the answer to attracting new patients and getting more exposure for your dental practice.