TikTok and Instagram Reels Marketing for Dentists
Dental video marketing has been on the rise for several years. When TikTok hit the street a few years ago, we didn’t immediately recognize the dental marketing benefits. Now that TikTok has been around for a while, we have been able to get our heads wrapped around it. Matter of fact there are many dentists who are building their practices with the use of TikTok. Make sure to follow these dental TikTok dental accounts to see how dentists are succeeding on these platforms.
We have a pretty good sense that short-form video will increasingly become the main marketing avenue for dental practices. TikTok and Instagram Reels are leading the way. This post will give you several creative and effective ideas to help you get started marketing with video.
The Evolution Of Dentist Video Marketing?
We’ve come along way since the first TV ad in 1941. The marketing transition has moved from televisions to computers to tablets and now mobile phones.
A research study in 2020 found some pretty heavy evidence that mobile video marketing is taking over digital marketing. The study found that over 95% of people watch video to learn more about a product and people are twice as much more likely to share a video with their friends than all other content types.
In a world where patients in your community spend hours upon hours scrolling through their social media news feeds, you should be encouraged to make video a main stay of your digital marketing campaign.
As video marketing content has evolved in the last few years, the length of the content has become shorter and less scripted. People have smaller attention spans and they are not spending much time reading or watching long-form content. Leveraging softwares and social media functionality is the key to creating super engaging dental content.
Dentist Video Marketing Stats To Reckon With
Your potential dental patients are scrolling quickly through social media content and you only have a second to catch their attention.
I know that this sounds rhetorical but the reason why TikTok and Instagram Reels are so effective is because those are the places where video content is being consumed.
There is no reason to create video content in any other format. Videos created via TikTok and Instagram Reels meets the entertainment demands of your community. So, why spend the extra time paying a big marketing agency to create content when your mobile phone is good enough?
Both TikTok and Instagram Reels are platforms built specifically for video marketing. They provide the trending ideas and functionality to create and share fun, educational, engaging video content with a limited amount of time invested.
What Hardware Do You Need To Start Marketing With Video?
The answer is in your pocket.
You no longer need to pay for expensive equipment. If you’ve purchased a mobile phone within the last 2-3 years the resolution of that phone is greater than the streaming capability of the internet. What that means is that when you load the video up onto the internet it’s going to reduce the resolution so that it can stream effectively on the internet. Your mobile phone is shooting at a higher resolution that what is required by the internet. It’s not always been this way.
What About Video Editing Equipment?
TikTok and Instagram have all the editing tools that you need to make awesome videos for your social media pages. Both TikTok and Instagram Reels allow you to cut videos, add text, music, overlays, filters, and more. All of the creation tools you need are right on your phone, in a completely free app.
Just last night my spouse showed me a new app she found to help her edit her DIY videos. You need to take a look at that software it’s pretty cool.
Dental video marketing is just not the same space as it was only 5-10 years ago. Using the right tools, anyone can be a dental marketing video creator.
10 Dentist Video Marketing Ideas
#1. Answer a Dental FAQ
Why Shoot A Dental Frequently Asked Questions Video?
Answering a question that you get from your patients is a super simple way to create a video. Obviously it’s pertinent, or you wouldn’t be getting the question. Answering common questions from your patients shows that you are listening that and care about their oral health.
In the examples above the Dr’s answer questions that they get asked almost everyday. The first is a video that answers how to floss and the second is whether you should brush before or after coffee.
#2. Capture A Patient’s Reaction
Benefits Of Highlighting Patients In Your Dental Marketing Videos
Capturing a real reaction from a patient is like a testimonial video, but frankly more beneficial. Testimonial videos can sometimes feel scripted and boring. Capturing the authentic reaction of one of your patients in your practice shows your fans what kind of experience they can expect from your practice.
All it takes is a little for-thought and you could get a reaction video almost every day. There are quite a few dentists and orthodontists that are using reaction videos as content for their websites.
#3. Make A ‘Did You Know’ Marketing Video
How Can A ‘Did You Know’ Video Help Advertise Your Dental Practice?
For most people dentistry isn’t super exciting. But for those of us in the industry we know that there are tons of funny and interesting dental facts.
Take the time to film a dental marketing video by sharing an interesting or fun fact about dentistry! Keep in mind that the facts that you share don’t necessarily always have to be dental-related. Sometimes these facts can be about your staff, which is another great way to introduce your team to your community.
Dr. Davis does a fantastic job at this. Take a look at her TikTok account here.
#4. Make A ‘Day In The Life’ Dentist Video
How Can A ‘Day In The Life’ Dental Video Help?
The inner workings of a dental practice is a mystery to most of your patients. A great idea for video content is to show an exclusive, behind-the-scenes look at what happens in your practice every day. Giving your patients a transparent look into your practice builds trust and appreciation.
Pulling back the curtain will help many patients feel comfortable before they show up. It’s a great way to reduce dental anxiety with your patients.
#5. Create A Dental Procedure Video
How To Improve Your Dental Clout
The editing tools of TikTok and Instagram Reels allow you to easily create videos with quick cuts to show a procedure done in your practice. Procedure videos are an authentic and interesting way to educate about dentistry. Dr. Davis does a fantastic job at showing how pediatric dental procedures work. When you watch her videos you’ll notice that her TikTok editing is quick and effective.
Make sure that you get consent from your patients if you’re going to use them in your procedural video.
#6. Go Viral With A Lip-Sync Dentist Video
Can A Lip-Sync Dental Video Really Help Us Get More Patients?
Let your inner rock star out of the closet. Lip-sync videos are fun and the tools in TikTok and Instagram allow for easy content creation.
Effective dental video marketing should show the human side of your practice! There are a lot of funny and trendy songs or audio clips that you can apply to dentistry!
Wendell Family Dentistry and Placerville Orthodontics have both leveraged lip-sync videos on their channels.
#7 Make A “Before and After” Dentist Marketing Video
Before and After Photos = Before and After Videos
The best way to shoot a before and after video is to show the before and then cut to the after on the beat drop of the song in your marketing video.
Whether it’s drastic like the examples here, or a simple procedure, there are plenty of before and after video opportunities in your practice. You may be surprised at how interested your patients are to agree to be in a before and after video.
Dr. Brandon Meck’s TikTok account is packed with awesome before and after videos.
#8. Shoot A Trending Dentist Videos
How Do I Know If A Video Is Trending?
One of the most effective ways to build your followers and increase your new patient phone calls is to tap into TikTok video trends. Almost every week there is a new trend that you can jump on. Make sure to follow us on our blog because our dental marketing team is on the look out for trends that work great for dental practices and we’ll let you know which ones to jump on. Finding and creating dental trending videos is also part of our dental social media marketing service.
Open up your TikTok app and check out your discover page. That is where you’ll be able to hop on a popular trend!
Check out Bright Inspired Dentistry’s TikTok channel for some great examples of dental video marketing.
#9. Create a Review or Demo A Dentist Product Video
TikTok and Instagram Reels Videos Can Help Demo A Product?
A dentist’s recommendation carries a tremendous amount of social proof because you’re the expert in the field. You can cut through all the fake dental news by shooting product reviews and demos of dental products.
Not only are you able to establish yourself as a leader in your field with product review and demo videos, but you’ll also be educating, building your social proof, and creating awareness for your dental practice.
I’ve also seen dentist’s using product video created on TikTok or Instagram reels on their website and in email marketing campaigns.
#10. Make A Dentist Dance Marketing Video
Please… Please… Please… Don’t Ak Me To Make A Dance Video
Welcome to dancing videos on TikTok. If you haven’t been on TikTok yet, you’ll know what I’m talking about after you spend about ten minutes in the app.
Dancing videos might seem like a silly idea to some dentists, but trust on this, it works. You don’t have to go all out if that isn’t your personality but moving to a catchy song and providing information at the same time gets attention!
JasmineRDH has built her entire Instagram channel with dance videos.
Want To Get Started With Video Marketing But Need Some Support?
Dental video marketing is one of the best ways you can market your dental practice. Digital marketing trends are only growing in the direction of dental video marketing. it doesn’t look like it’s going to stop anytime soon.
If you haven’t already started with dental video marketing it may appear to be outside of your comfort zone, but here’s the secret; most of the time invested in dental video marketing is spent trying to come up with the idea. When you become a My Social Practice social media client, we’ll assign a dental social media marketing expert to help out. They’ll send you the ideas you need, provide training and support. And, if you need someone to just do everything for you, we can do that as well.
Don’t let your lack of time stop you from growing your practice. Lean on the social media marketing team here at My Social Practice. We’re anxiously waiting for your call.
About the Author: Adrian Lefler is an expert dental marketer and a key member of the dental marketing team at My Social Practice. My Social Practice is a dental marketing company located in Salt Lake City, Utah. Adrian is passionate about helping dental practices grow. If you’d like to book one of the members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dental practices or our dental websites service, you can learn more here. Also please read our Google My Business reviews.
