5 Creative Dental Video Marketing Ideas Every Practice Should Try

Experts say that 82% of all consumer internet traffic will come from video in 2022. Video content is growing quickly and video consumption on mobile devices rises by 100% every single year! Dental practices that utilize dental video marketing will attract and retain more patients while outshining their competition.

Do you have a strategy to capitalize on the unique ways video can build relationships and grow your dental practice? When done right the way, dental video content will bring greater responses than any other content type. ‘Done right’ is the key factor in leveraging dental marketing video. Every video you make should focus on communicating your values and culture to your audience.

1. Video Drives Online Engagement

Videos are compelling and highly shareable. Video content gets more engagement than all other types of content on Instagram, Facebook, and TikTok. As a result, patients share your social media content with their trusted online networks. These engaged followers ultimately become advocates for your practice, introducing you to family and friends that trust their recommendations.

Video is one of the most effective dental marketing assets in today’s highly competitive digital marketing world.

2. Facebook and Instagram Favor Video

Facebook, Instagram, and TikTok are currently the premier social media platforms for dental marketing. These platforms are the best place to start building your dental social media presence, support relationships with existing patients, and reach the people likely to become new patients. Along with that, native video uploads on Facebook and Instagram have more reach than a share YouTube link or still image. Pro tip: when paired with a small boost, they can do wonders for expanding your audience.

3. Video Content Affects Purchasing Decisions

Especially for dentists, video content presents an incredible opportunity to familiarize potential patients with your practice before they come in for an appointment. People presented with a video accompanying a product or service are 80 percent more likely to schedule an appointment.

Video allows you to authentically illustrate your team culture and patient experience. It’s the beginning of a strong and lifelong dentist/patient relationship.

5 Awesome Brand-Boosting Dental Video Marketing Ideas

1. Create A ‘Get To Know The Doctor’ Marketing Video

Authenticity In Your Video Marketing Makes All The Difference

Strong relationships with your patients develop through numerous small interactions. Videos can be a part of those interactions. Write down several of the most common questions that you get from your patients. Then have your doctor answer the questions on the video.

Not only will this help answer questions but it also sets a tone for the type of practice that you are. A practice where no question is a dumb question.

Here are a few question ideas:

• “Why did you decide to become a dentist?”
• “What do you like about being a dentist?”
• “Why did you decide to set up your dental practice in this area?”
• “What things do you you do when you aren’t fixing teeth?”
• “Which school did you go to?”
• “Tell us your favorite color/food/TV show/movie/vacation spot etc.?’”

Use your Social Media Videos To Level Up Your Website

Want to spruce up you website videos? Have your website company add this to your About Us or Meet The Doctors page.

Take a step further and shoot videos with each team member and add those to your Meet The Team page.

2. Patient Testimonial or Smile Reveal Video

Authenticity In Your Video Marketing Makes All The Difference

Think of a patient that you have an exceptional relationship with and ask if they would consider providing a testimonial video for your practice.  If this video is revealing a new smile after braces, veneers, dental implants, teeth whitening, etc. ask your patients if you can film their reaction.

Testimonial videos are a powerful way to charm new patients and give them a taste of what their experience will be in your practice. Don’t forget to get a signed consent form (download free HIPAA consent form here!) if a patient appears in a dental marketing video.

It’s important to recognize that your patients, fans, and team members are your practice’s greatest marketing assets. Dental practice video marketing does not need to be professionally shot, or even scripted. Capturing genuine moments like a smile reveal shows your potential patients what you’re all about, which is your patients.

3. Shoot A Practice Tour Dental Video

How Can A Practice Tour Help Your Dental Marketing?

Take your fans on a tour of your dental practice! A video tour can help prompt new patients to choose you over the competition in your area. The more familiar your followers become with various aspects of your practice, the more likely they are to call for an appointment.

Some of the most successful dental video marketing ideas have been simple office tours. Make sure to show off any unique features of your practice in your dental marketing video. If you show potential patients that the experience in your practice is different than any other dental practice, they will be more interested in your practice.

4. Capture Fun and Entertaining Patient Videos

How Capturing Fun With Patients Will Help Grow Your Practice

Undoubtedly, having fun with your patients not only strengthens the relationship with that patient but allows you to show potential patients that you care about people, not teeth. 

Dental anxiety is no joke and showing that you have a relaxed and care-free environment will definitely help to reduce dental anxiety.

But, maybe you’re not the type of person that feels comfortable in a video. That’s okay! There are a lot of dentists and office managers that will increase anxiety because of their deer-stuck-in-the-headlights look on camera. If this is the case, script the fun. Make it a weekly event. We have tons of ideas on how to do this. More preparation will help to reduce the anxiety. You can also lean on the team member or team members that don’t feel uncomfortable on camera.

5. Shoot A Dental Marketing Service Video

Educating Patients With Service Marketing Videos

Keep your patients and followers informed about the services that you provide in your practice. People want to know that you’re an expert and you know what you’re doing.  Shooting educational dental videos and sharing those on your social media platforms is a perfect way to show off that expertise and build credibility with new patients.

Remember to not get too clinical. 99% of your patients don’t really care about the minutia of dental procedures. I’m not saying that it’s not important, it is, just not as much as you think. When we talk about video marketing, we’re talking about the top of the funnel, which is the first impression that your community will get from you and your team.

After someone has scheduled then explain the minutia, if it’s necessary. Top end funnel video marketing will help you stand out from the crowd by showing how your office stays up-to-date on the latest technologies. Patients will fell comfortable and know that they’ll receive the best possible treatment and experience.

Dental Video Marketing Matters

Any kind of dental marketing video you create does not need to be professionally done or be ultra-scripted. In today’s fast paced marketing era patients want to see the real, human side of your practice. Dental office marketing videos make it possible to give a personal touch to potential patients checking out your practice.

Adrian Lefler is the CEO and Co-Founder of My Social Practice and a recognized dental marketing expert with nearly two decades of experience. He is a trusted voice in dental marketing, AI in dentistry, and emerging technology, and he hosts BYTE SIZED, a podcast focused on dental AI, innovation, and technology.