Get Found by Ranking Higher on Google

Dental SEO or dental search engine optimization is a dental marketing strategy that helps a dental practice show up in the search results on search engines like Google, Yahoo, and Bing. The purpose of companies like Indexsy is to rank as high as possible because all online consumer studies show that more than 90% of all phone calls, clicks and actions are done on the first page of Google. In order to find new patients using dental SEO you need to be on the first page.

A dentist does not need SEO in order to grow their practice. There are other marketing techniques that can be employed. For example, billboards, print mail, television ads, radio ads, local events and other forms of traditional advertising.

There are thousands of dental practices that do not use SEO as a digital marketing strategy to find new patients. However, for those practices that focus most of their marketing on digital means, dental SEO is thought by some to be critical to help patients find you. Dental SEO is a marketing strategy that will generate new patient phone calls and build a busy practice through optimization strategies.

Approximately 90% of all online searches are done on Google. The other 10% of online searches are done on sites like Yahoo, Bing and a host of additional search engines. More than two-thirds of those searches are discovery searches, which means that the person searching did not search use the name of the practice in the search phrase.

In order to be found by those two thirds of potential patients dental SEO strategies must be implemented. Without dental SEO campaigns it’s very unlikely that a dental practice will be found by potential patients.

Dental SEO is important because it adds information to a dental practice’s online assets. For example, their website and Google My Business account, which helps them rank higher in search engine results. More than two -thirds of local dental related searches are done through non-direct search.

Google’s search ranking algorithm looks at how dental practice’s online assets are structured in order to determine whether that practice’s information or another dental practice should be shown high in search rankings. Search engine optimization (dental practice SEO) is the process by which a dental practice will add, edit, remove, tag, and link content on their website and Google My Business account in order to show Google that they are more relevant than the competition.

A dentist should give a dental SEO campaign at least 6-12 months to see real results. We very rarely see measurable results prior to day 90 of using the service.

The answer is, yes! Dental SEO is very relevant to dentists who want to be found in search results. Optimizing a dental practice’s website, their Google My Business account, and other online assets is extremely relevant for those dentists who want to attract new patients via online.

Dental SEO marketing costs vary depending on the location, relevance, keywords, density and competition. The process of SEO is a marketing tactic that sends signals to Google’s search algorithm that your practice is more relevant than another practice in your area.

Let’s say for example, a dental office has little competition in their area. Those SEO costs would typically be lower because there would be less costs associated with the tasks of ranking #1. If a dental practice is in a highly competitive market with lots of competitors who are also doing their own SEO then costs usually go up because more work is required to convince Google that your practice is the better result in search engines.

Another aspect of how much it costs would be the competitiveness of the keywords and phrases. Highly searched phrases usually have a lot of competition. It’s a needs-based service and a little bit tricky to answer without seeing the needs of the dental practice.  Hiring a dental SEO company or a dental SEO agency would cost on average anywhere from $300-$4,000 per month. One other way to get local SEO for dentists is to hire a dental SEP consultant. A dental SEO consultant can train a member of your team on the tactics of local SEO dental marketing.

The best dental SEO depends on where the practice is attempting to rank better. For example, if a practice wants to rank higher on Google Maps, then the primary SEO strategy would be to work on the practice’s Google My Business account. However, if the dental practice wants to rank higher in the organic listings, which are below the map, then the primary target would be the practice’s website. Once a dentist has made a decision about where they want to rank then a process can be put in place to help that particular online asset rank better.

Dental SEO stands for dental search engine optimization. Dentist SEO would be a process by which a dentist performs search engine optimization tasks on their website or other online assets. The goal of dentist SEO is to help the practice rank higher in search results.

There are a few essential tasks required for dental SEO. The first would be to set up all of the appropriate online assets, like a dental website, a Google My Business account and social media accounts on multiple platforms. Once online accounts are set up correctly, the goal would be to create custom content for those accounts.

An example of custom content on a website would be original service pages and blog articles. For a Google My Business account, custom content would look like updating the listing and posting regularly to it. How often to post, how much content, what content, how to link the content are all additional tactics in SEO.

Dentists need SEO in order to be competitive in online search results. When a dental practice ranks higher in Google maps and organic search on Google, Yahoo, Bing and other search engines they attract new patients to their dental practice. The best SEO for dentists is the type of SEO that attracts the right kind of patients

Dental SEO is a general term for search engine optimization. Local SEO refers to optimizing in a specific local area. For a dental practice almost all SEO is local SEO. More than 90% of patients go to a dental practice that is right in their local area.  Optimizing for local SEO is the best bet for a dental practice wanting to be found by new patients.

Local search is a general term for digital marketing for dentists. Local search could be SEM or SEO. Search engine marketing (SEM) is a process by which a dental practice advertises in Google Ads and other digital advertising mediums to attract new patients. Search engine optimization (SEO) is the effort of increasing a practice’s online presence within their local community to reach new patients..

The best dental marketing agency is the one that sets clear expectations for the service. The best companies provide understandable and supportive reporting to prove that the service is meeting those expectations. A good local SEO strategy can range from complex to rather simple depending on the dental SEO services that are required to rank. The best dental seo marketing agency is the one that provides results in line with expectations. It’s helpful to get referrals from other doctors who have used the dental SEO service and agency before.

Cosmetic dentistry is no different than dental and orthodontic SEO. A cosmetic dentist that wants to attract patients for cosmetic services can optimize their Google My Business account and website so that the rank higher in Google maps.

Check out this great article about how to do SEO for cosmetic dentists.