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Best Dental Websites of 2024 Ranked by Experts

By June 27, 2024No Comments

My Social Practice - Social Media Marketing for Dental & Dental Specialty Practices - dental website design

Best Dental Websites of 2024

Ranked and Graded by the Dental Marketing Guru's at My Social Practice

With around 160,000 dentists in the United States, finding the best dental websites takes time and effort. Our entire team of website designers, copywriters, dental SEO experts, and social media mavens have scoured the web, looking for the most cost-effective, technically efficient, and aesthetically pleasing dental websites.

The verdict is out and we’ve compiled the list. In this blog article you’ll see the top ranked dental websites that have been graded on the following metrics.

DESIGN & AESTHETICS

Dental website design and aesthetics are the components that make a website visually appealing. It encompasses the overall layout, color palette, menu structure, photography, icons, fonts, and other design elements. Aesthetics in dental website design play a pivotal role in creating first impressions, yet its subjective nature makes it challenging to universally define what's "good" or "exceptional." While the importance of design is undeniable, beauty, ultimately, lies in the eye of the beholder. We've done our best to align subjectivity with objectivity.

COST

Cost is a pivotal factor when assessing website quality. A $30,000 website, with its superior resources, is likely to surpass a $300 one in design and functionality. However, beyond a certain point, additional spending might not yield equivalent improvements. Thus, it's crucial to weigh the cost against the actual value delivered. For dental websites, where trust and professionalism are key, balancing cost and quality ensures we recognize genuine value, not just deep pockets.

PERFORMANCE

Performance is paramount in ranking dental websites. Factors like load speed, mobile optimization, HTTPS security, and SEO optimization directly influence a site's search engine ranking and user experience. Errors such as dead links or 404s detract from its score. Beyond search rankings, performance ensures potential patients aren't deterred by sluggish pages or glitches. In the competitive world of dentistry, a website's performance isn't just beneficial—it's essential.

TOTAL SCORE

The final score of each dental website is based upon the three aspects above. Each aspects carries 33% of the weight of the score. For those math majors out there, you probably noticed that it's impossible to get a perfect score!

24 Sites that Made The Best Dental Website List of 2024

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Legacy Pediatric Dentistry | Score: 9.0

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Legacy Pediatric Dentistry Made Our Best Dental Websites List

In our quest to discover the best dental websites on the internet, one site emerged as a true standout: Legacy Pediatric Dentistry. This exceptional website secured its top-ranking position with a remarkable 9 out of 10 in design and aesthetics, cost-effectiveness, and performance, setting a high standard for dental practices everywhere.

Legacy Pediatric Dentistry’s website immediately captivates visitors with its stunning design, striking the perfect balance between professionalism and child-friendly appeal. It’s no secret that children prefer places that are fun, and this website nails it. The use of vibrant colors, playful graphics, and engaging imagery creates an inviting atmosphere that resonates with both young patients and their parents. It’s a testament to the fact that dental practices can be both welcoming and visually appealing.

The design seamlessly mirrors the practice’s commitment to pediatric dental care, showcasing a warm and caring approach to dentistry. The intuitive navigation ensures that visitors can easily find information they need, whether it’s about services, patient testimonials, or appointment scheduling. The site’s overall design is a prime example of how to effectively communicate a practice’s identity through a website.

One of the most surprising aspects of Legacy Pediatric Dentistry’s website is its affordability. Many custom website design companies charge a hefty sum for creating a site of this caliber, but Legacy Pediatric Dentistry achieved excellence without breaking the bank. Their cost-effectiveness is a testament to the fact that a beautiful and functional website can be accessible to dental practices of all sizes and budgets.

By investing in an affordable yet high-quality website, Legacy Pediatric Dentistry has not only saved on upfront design costs but also ensured a return on investment through improved patient engagement and online visibility.

In today’s digital age, a website’s performance is vital for attracting and retaining visitors. Legacy Pediatric Dentistry’s website excels in this aspect, earning a stellar 9/10 performance rating. This technical grade evaluates factors like site speed, lack of errors, and technical SEO issues – all of which are crucial for ranking well in search engines and being discovered by new patients.

The site’s lightning-fast loading times, with ratings of 95% on mobile and 91% on desktop, smooth user experience, and error-free functionality contribute significantly to its high performance rating. It ensures that visitors can easily access the information they need, fostering a positive impression and encouraging potential patients to take the next step.

Legacy Pediatric Dentistry’s website is a remarkable example of what dental practices should aspire to when designing or updating their websites. Its captivating design not only represents the practice’s values but also makes it appealing to children and their parents. The cost-effectiveness of the site demonstrates that excellence in web design doesn’t have to come at a premium price, and its exceptional performance ensures that it ranks well in search results, attracting new patients.

In summary, Legacy Pediatric Dentistry sets the bar high for best dental websites, proving that a well-designed, cost-effective, and high-performance website is essential for the success of any dental practice in the digital age. It’s a shining example of how the right website can make a lasting impression and drive growth in the competitive field of dentistry.


Yerra Family Dentistry | Score: 8.7

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Yerra Family Dentistry made the Best Dental Websites List

When you land at Yerra Family Dentistry, you must appreciate the negative space and minimalistic styling. A website visitor is not overloaded with text and images. Limiting the amount of information allows the visitor to recognize the message the practice wants to convey; “When you come to Yerra Family Dentistry, you’ll be happy and safe.”

The minimalistic website design style has gained popularity in the last few years. The intent is a less-is-more design approach. We especially liked the simple color palette, bold and straightforward typography, with the least amount of competing elements. And the site navigation is simple and intuitive. We would have appreciated the design a bit more if the main home page image was of the doctor or the team, rather than a patient.

Dr. Yerra did not pay a website design and development fee, which helped this site rise to the top of our ranking. There were a few structural issues and some high payloads that gave the technical aspects of the site a slightly lower grade. Overall, we loved this dental website design.


VP Dental | Score: 8.5

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VP Dental Made The List Of Best Dental Websites, Again!

VP Dental continues to shine in 2024, securing a higher rank among the best dental websites, thanks to a significant update to their homepage. Last year, they impressed with their user-friendly navigation, clear layout, and above-the-fold presentation of essential information. The integration of downloadable PDF forms for patients added to their user-centric approach, ensuring a seamless experience from the first visit to the office. Highlighting patient reviews on the homepage showcased their commitment to digital marketing and building trust with potential patients.

This year’s standout improvement lies in their homepage header graphic, which is nothing short of captivating. VP Dental has taken a bold and creative approach by using a collage of fun and authentic photographs from their social media accounts. It’s a brilliant idea that demonstrates how even unpolished social media content can make a website exceptionally inviting. This engaging header image immediately sets the tone for a warm and friendly experience.

Dr. Preston’s video on the homepage and the “Meet Dr. Preston” page continue to be highlights, offering a relaxed and comforting introduction to patients. The video helps establish a connection and fosters a sense of ease even before scheduling an appointment.

While last year’s site fell short in terms of aesthetics due to a stock photo in the homepage header, this year’s custom and authentic approach has significantly enhanced the site’s visual appeal. VP Dental has proven that originality and authenticity resonate more with website visitors, contributing to a better design score.

Moreover, VP Dental’s commitment to cost-effectiveness remains admirable, with a design cost of only a few hundred dollars, earning them nearly a perfect score in this category.

Technical performance remains strong, with regular technical SEO updates ensuring their website aligns with Google’s recommendations. As a result, VP Dental has achieved high rankings in local dental SEO and continues to dominate the Google map, making them a top choice for patients seeking dental services.

In conclusion, VP Dental’s website has evolved and improved, securing a higher position among the best dental websites in 2024. Their creative use of social media content in the header image sets them apart and exemplifies the power of authenticity in web design. With their continued focus on user experience, cost-effectiveness, and technical performance, VP Dental remains a standout choice in the dental industry.


GT Dental Centre | Score: 8.4

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G.T. Dental Centre: Nominated As One Of The Best Dental Websites

G.T. Dental Centre offers brilliant photography, which conveys a spa-like feeling and helps the overall aesthetic. The intent in this dental webs design was to meet Dr. Thoms vision or excellence in oral health. The focus on pain free dentistry is obvious in the content of the site as well as the aesthetics.

The font decision, alongside minimalistic and modern elements, distinguishes the site from other dental web designs. The website does a great job at creating a relaxing impression to help assuage dental patients who suffer from dental anxiety. We thought that the office tour mosaic image layout was a great was to show of the practice photograpohy.

Dr. Thoms website is built on WordPress allowing for quick updates, endless plugins, and improved functionality. There was a slight discounted score on performance because of moderate load speeds but overall it’s one of the best dental websites we’ve come across.

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Grand Street Dental | Score: 8.4

My Social Practice - Social Media Marketing for Dental & Dental Specialty Practices - dental website design

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Why Grand Street Dental Made The Best Dental Websites List

Grand Street Dental’s website is one of the most creative minimalist-designed sites we’ve run into. The full-screen header experience is sure to impress dental website visitors.

After digging into the dental website, you’ll see that it has excellent photography that adds to the unique homepage design. The site looks and feels exceptionally professional.

We slightly decrease the overall cost score because professional design elements that are this unique are not cheap. There was also a high level of HTTP requests and a lack of descriptive link text. Both of these lowered the performance score slightly.


Gilbert Dental Center | Score: 8.3

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Gilbert Dental Center: Rated High On The Best Dental Websites List

Gilbert Dental Center’s modern website with bold fonts and super engaging photography helped it rank high on the best dental sites list. 

My Social Practice designed this website with zero dollars upfront. Although the website design is cutting edge, mobile optimized, and ready for SEO, Dr’s Browning and Bingham got it for free.

Is the site old-fashioned or boring? Nope! Gilbert’s dental website design features some of the best integrations and functionality you would expect from a cutting edge dental practice website. 

  • Online dental patient forms
  • Virtual consultation integration
  • Secondary navigation
  • Click-to-call functionality
  • Online scheduling
  • Ability to text

The list above includes only a few fantastic dental web design options. There are lots more to check out with this dental site. 

There was a slight discount for minification issues.

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Sunshine Family Dentistry | Score: 8.3

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How Sunshine Dental Made The Best Dental Websites Top Ten

A modern design that is unforgettable helped this site get an almost perfect aesthetics score. You can’t land on this site and not feel at home. The cost score was slightly low for a higher cost to develop. The performance score did well with only a slight discount for slow load times, high https requests, and lack of minified javascript files.


Lombardo Family Dentistry | Score: 8.3

My Social Practice - Social Media Marketing for Dental & Dental Specialty Practices - dental website design

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Why Was LomBardo Family Dentistry Included In The Top Ten Best Dental Websites?

Lombardo’s site feels clean and personable. The site is a great reflection of the practice’s mission to create a family focused practice. The custom photography and images of the practice, the areas and the team improved the design score. The site cost $0 to build and so we gave it a 10. There was a slight decrease in the performance score based upon slight slow load speed, high https requests, and the mobile optimization had some problems with descriptive link text.


Young Dentistry for Children | Score: 8.2

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Why Young Dentistry for Children Made The Best Dental Design List

Young Dentistry’s pediatric dental practice website is a unique gem in the online dental landscape. Graded at 8.4 for design, 9 for cost, and 7.3 for performance, this website stands out for several reasons. Its custom design sets it apart, with a structure that’s distinctive and not easily replicated by other sites. The custom photography featuring the four pediatric dentists exudes a friendly and welcoming atmosphere, perfectly encapsulating the practice’s ethos. The backdrop of the Colorado mountains not only makes the site recognizable but also showcases the deep connection these pediatric dentists have with their community.

In terms of cost, Young Dentistry’s website is almost perfect. The upfront design cost was nearly zero, a remarkable feat in an industry where custom-designed sites can typically range from $4,000 to $8,000. This outstanding value underscores Young Dentistry’s commitment to providing quality dental care without breaking the bank for their patients.

While the site performs exceptionally well on desktop with a remarkable Google Page Speed Insights score of 98%, there is a slight hiccup on the mobile site related to the Large Contentful Paint. However, with some quick website SEO fixes, this issue can be swiftly resolved, potentially elevating the site’s performance rating to a perfect 10. Young Dentistry’s website is a testament to their dedication to both their patients and their online presence, offering an excellent user experience with room for even greater optimization.

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Heidi Brandenburg DDS | Score: 8.0

My Social Practice - Social Media Marketing for Dental & Dental Specialty Practices - dental website design

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How Dr. Brandenburg’s Site Made The Best Dental Websites List

Dr. Brandenburg’s site makes you go “whoa”. The homepage design when scrolling gives you a glimpse of the practice’s personality. Her website received a slight discount for higher cost but that was made up by it’s extremely high performance score. The highest among all sites that made the top ten best dental websites.


Cobble Creek Dental | Score: 8.0

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Best Dental Websites: Cobble Creek Dental

Cobble Creek Dental has a family feel to it. We absolutely loved the custom team and dentist photography.
Located in North Ogden, Utah, with a population of less than 100,000, Cobble Creek Dental sets itself apart as a family-friendly dental practice that any patient can trust.

The web design has a modern feel with a color template inspired by the mountains of the Wasatch front. The dental site design does a great job of prominently featuring call-to-action in reading hot spots. Uplifting, original images and excellent patient testimonials are featured throughout the site and help to round out the design.

The dental site came in fairly high on the charts because it was built with no upfront expense. The performance of the site received a small discount because of a few HTTPS requests and minification errors. Overall we loved this dental web design.

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Hilgers Orthodontics | Score: 7.9

My Social Practice - Social Media Marketing for Dental & Dental Specialty Practices - dental website design

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Why We Ranked Hilgers Orthodontics Among The Best Dental Websites

Hilger’s Orthodontics has crafted an outstanding online presence with an Orthodontic website that scored an impressive 8.4 in design, 9 in cost, and 7.6 in performance. The website’s design is a creative masterpiece, using bright, engaging, and fun colors that immediately draw visitors in. It’s a visual delight that perfectly aligns with the practice’s culture and mission, creating an atmosphere that’s fun and exciting. Notably, the photography and videos on the site brilliantly capture the essence of the practice, especially the arcade photography and homepage videos that vividly convey the practice’s warm and inviting atmosphere.

Remarkably, the website’s design cost was zero, showcasing Hilger’s Orthodontics’ ability to keep their marketing cost low and pass that savings along to their patients. While factoring in the cost of the photography shoot and video production, the website still earns an impressive 9 in cost, reflecting a worthwhile investment in showcasing their unique practice.

On the performance front, the website excels on desktop with an impressive 96% score. However, a minor hiccup in the form of a Largest Contentful Paint error on the mobile site slightly affected the overall score. With some technical website SEO enhancements, the performance score is poised for rapid improvement.

In summary, Hilger’s Orthodontics has achieved an exceptional and highly original website that exudes a custom feel. It effectively communicates a great value proposition through its appearance, aligning with the practice’s unique culture and mission. With its creative design, reasonable cost considering the quality of visuals, and room for performance enhancement, this website stands as a shining example of how an orthodontic practice can establish a captivating online presence.


Whitby Endodontics | Score: 7.9

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Why We Chose Whitby Endodontics Site As One Of The Best Dental Websites

A great color palette and parallax styled design helped this site make the top ten. We gave the site slight discount on the design score because of a lack of dentists and team members in the homepage photography. The cost of the site was 0$, giving it a 10 score. The performance grade was discounted because of slow load times, file sizes too large, and lack of minified javascript.


Centers For Specialized Dentistry | Score: 7.9

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Centers For Specialized Dentistry: One Of The Best Dental Websites

We loved the color palette of the site. With two beautifully designed practice locations, each of which feels more like a relaxing spa than a business, Center For Specialized Dentistry has set a high standard for oral health excellence.

Lower on the homepage of the dental design is a section called Giving Our Community Something To Smile About. We thought that this was a great way to share the experience of the practice.

The practice office locations listed in the upper menu in a hot spot make navigation super simple. After digging into the site’s internal pages, we especially loved the Patient of The Month page, which is custom content that is great for SEO and tells a story, which is excellent for social media.

We discounted the site’s performance score because of some image minification issues. We also would have loved to see some custom photography, but overall, it made it into the best web design of the year.


Midtown General & Cosmetic Dentistry | Score: 7.9

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Midtown General & Cosmetic Dentistry Made the List of Best Dental Websites

Dr. Saint Jean’s dental website made the top 24 sites because of a fantastic overall balance of website design and aesthetics. To start, we thought the home page video was great. The videography was well shot and so was the editing. The homepage is simple to understand with all of the relevant information above the fold. The site is secure with SSL and looks to have all of the most recent updates from Google.

Lower on the homepage we have links to Meet the Doctor, Tour the Office, and Our mission. We felt that linking to these pages and not specific service pages was a great way to let the website visitor know that the practice is more concerned with building relationships than selling dentistry.

The website design cost was extremely low but that did not take into account the cost of shooting the video, which was performed by a local videographer. Adding in the cost to the videography was the reason that the site didn’t get a perfect score on cost.

The site had a lower mobile speed test using Google page speed insights, which is why we didn’t give it a perfect score on performance, mostly due to minification issues.

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Sea & Smiles | Score: 7.9

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How Sea and Smiles Made The Best Dental Website List

A great design and awesome color template for a pediatric practice looks great. But, the lack of custom photography took a big to the aesthetic score. The cost of the website was $0 and so we gave them a 10 on cost. They was a slight hit to their performance score when we found high http requests, non minified javascript and CSS, and image sizes too large issues.


Smile & Co. | Score: 7.8

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How This Website Easily Made The List Of Best Dental Websites

WOW! Who said black and white video doesn’t look fantastic. Great photography and slow motion video makes this website shine. The website got a slight hit on cost. The performance score came in a bit low because of heavy page sizes, which slows down load times. Also, too many http requests, mobile tap targets were confusing, and high image file sizes played a part in the performance score. Still, the stunning aesthetics landed Smile & Co. on our list of best dental websites.


Smiles For Life Dental Care | Score: 7.8

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How Smiles For Life Made The List Of Best Dental Websites

The goal of every dental website should be to orient the viewer quickly to the mission and values of the practice. Once landing on the homepage of Smiles For Life Dental Care, it isn’t long before you have a clear picture of the type of practice Dr. Whiting and Dr. McIntyre have created. The website’s homepage is massive. It’s a super long scrolling page that has tons of great content, which definitely helps this site rank locally in the Google map.  The entire site is custom built which helps it to convey the practice personality. Take a moment to scroll down the homepage and see how much content has been written.

Special attention was spent on editing so that the length of the home page video loops every ten seconds. Short homepage videos are preferred with dental SEO because longer videos load more slowly and negatively affect the page rankings. Our website designers created the page this way to help the homepage rank for multiple keywords. More content on the homepage is necessary for numerous keyword rankings.

We dropped the aesthetic score a bit because the site focuses on a theme and style designed for ranking more than aesthetics. The site was a custom site and cost a few thousand dollars and so we dropped the cost score a little. We performed a website audit and the performance of the site is actually fantastic with only a few small updates that needed to be done.


Horizons Dental Care | Score: 7.7

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Why Horizons Dental Care Made The List Of Best Dental Websites

Horizons Dental Care has a genuine, human touch, with the custom photos they choose to incorporate throughout the site. The dentist is seen and is introduced as a friendly face, not just a generic doctor. They have also included great photos of the practice and implemented a slide in on many of the home page photos. The key takeaway from this dental website design is to notice the professional, very polished website layout combined with less polished photos shows professionalism and authenticity. Overall the site is a great dental website.

We gave it a lower score on aesthetics because of the main hero image on the homepage is not custom. Although the dentist is shown in the small circular image, patients always prefer to see a custom hero image.

The cost of the site was extremely low giving it a high score on investment.

The sites performance and technical grade was very high. Regular technical SEO updates are being made to this site keeping it running smoothly, which will help the site rank higher in search and improve patient experience.


Southland Children’s Dentistry | Score: 7.7

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Southland Children’s Dentistry: One Of The Best Pediatric Dental Websites

Southland Children’s Dentistry presents a pediatric dental practice website that strikes a balance between cost-efficiency and creative website design. While the design score of 8.2 reflects that the site is pre-designed and not custom, the practice has ingeniously managed to infuse it with a custom feel. Notably, the slow zoom effect over the photographs on the homepage gives it a unique touch, almost making it feel like a video is playing. The choice of calming blues and greens in the color palette adds to the welcoming ambiance of the site, making it inviting for both children and parents.

One of the standout aspects of Southland Children’s Dentistry’s website is its cost-effectiveness. With an upfront design cost of zero, it earns a perfect 10 in the cost category, demonstrating the practice’s commitment to providing quality dental care without breaking the bank.

However, the site faces challenges in terms of performance. On Google PageSpeed Insights it received a desktop score of 51% and a mobile score of 33%, highlighting the need for attention in the technical SEO arena. Engaging an SEO company to address speed errors and optimize the site could significantly boost its performance, leading to improved rankings and user experience.

Southland Children’s Dentistry’s website is a commendable example of a pediatric dental practice making the most of a pre-designed website. With its custom touches, cost-effectiveness, and welcoming aesthetics, it’s well on its way to becoming one of the top dental websites.


Oakdale Kids Dentist | Score: 7.6

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Why Oakdale Kids Dentist & Orthodontics Made The List Of Best Dental Websites

Oakdale Kids Dentist & Orthodontics’ website embodies every part of the practice’s family-oriented culture. The homepage copy and photography are unique, fun and health-focused. The custom website design feels inviting and friendly.

Dr. Chahal website is simple and straightforward with all of the pertinent information above the fold to improve website conversions. We especially liked that she included a Meet The Team page, a Meet the Dentist page, an Office Tour page, a Blog,  and Career Opportunities page. We also liked that she added a header page for pediatric service that linked to all of her pediatric service pages. This is a great way to help a pediatric website rank higher in the search engines.

She didn’t give her a perfect score on aesthetics because her site is not utilizing fully custom images and photography. We gave her an almost perfect score on price because the site was built with no design fee. And, on performance she had a high score for having all of the current Google speed updates and optimization. It was perfect because of some Java script issues. It’s easy to see why we include Oakdale Kids Dentist & Orthodontics website as one of our best dental websites.

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William L. Ingram Aesthetics & Implant Dentistry  | Score: 7.6

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Why Dr. Ingram’s Website Made The List Of Best Dental Websites

Dr. Ingram’s  Implant Dentistry website made the list of great dental websites because it had a great balance of aesthetics, cost and performance. Our team ranked him extremely high on aesthetics because of his color palette and design. Dr. Ingram’s website has well choreographed colors, information that is well organized, great images and is one of the best implant dentistry sites we’ve come across. The only reason that we didn’t give him a perfect score was because the main hero image was not custom. It’s a great photo but it’s obviously not an actual patient not his practice.

The cost score was almost perfect because there was no up front website design fee. There were a few edits and iterations on the design that required some additional time but overall the site was nearly a zero cost for Dr. Ingram.

Dr. Ingram has been recognized as one of the most advanced and professional implant dentists in the country and the website does a great job of highlighting those facts. We also loved the ticker information on the homepage, where it mentions his number of years in service, happy team members, and master certifications.

A bit further down on the homepage there is a horizontal slider that has logos to all of the certifications and dental organizations that he’s affiliated with. We thought this was a great was to show off his credentials. We recommended to Dr. Ingram that he should link the logos. For example when you click on the logo for the ADA, AAID, ALDA, AGD and so forth it would be helpful to send the visitor to those sites. Linking in this was is a great linking strategy that would help his site rank higher in search engines.

Dr. Ingram did not get a perfect score on performance for a slightly low speed test on the mobile version of his site. The desktop speed was fantastic though.


LK Anderson DDS  | Score: 7.6

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Why LK Anderson DDS Made The List Of Best Dental Websites

LK Anderson is a Wichita based dental and periodontal practice. Their website made the list of the top 24 dental websites because of a great score across the board. Their dental site is a great example of being well balanced between the three aspects that we rated for.

First the site takes advantage of a great color palette and the creative use of fonts. We loved the way that they wrote their maid header statement. They link to the ADA, The American Academy of Periodontology, as well as the Kansas Dental Association. By doing so they increase the strength of their onsite linking strategy and also provide some social proof to their website visitors.

They would have had a much higher dental aesthetics score had they used a custom photo on the homepage. We also felt that Dr. Anderson should update her photo on the Best Periodontist in Wichita page, because it was a bit out of focus.

We dropped their performance score a little because the site mobile and desktop speeds were a bit low. The were low because of some unused java script and lowest contentful paint issues. These are minor problems that can be fixed quickly.

Overall Dr. Anderson’s website captures engaging images and places their mission statement front and center on the home page. We especially enjoyed the color palette of their website, which conveys a feeling of comfort. The site comes together with unique structure and design elements that make the site flow. It’s made the list as one of the best dental websites this year.


Premier Smile Center | Score: 7.5

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Why Premier Smile Center Made The List Of Best Dentist Websites

Premier Smile Center site is an example of a great dental website that has nearly all of the elements that you would want when launching a dental website. First of all Dr. Smith got a really high score for using authentic photography on his homepage. The main hero image of a homepage is probably the most important image on a dental website and we loved that he used one of himself.

We especially liked the Premier Dental Store embedded on the site. This is a great way to promote and sell products and the fact that it’s built on his site is novel. It’s also a great way to help the dental site rank higher in search. When patients are looking for a product online Google will recognize the products on the store and help the site rank higher in search.

Secondly the site was built by the website team at My Social Practice and there was a very small up front design fee, which is why we gave his site an almost perfect score on cost.

The only aspect of his site that needed a work was the performance. When we tested the site it had some speed issues with both mobile and desktop optimization. We recommend that Dr. Smith have a technical SEO audit performed on his website to fix some of those errors.

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Frequently Asked Questions

Who can help me with a dental website redesign?

Redesigning your dental website can be an intimidating task, but highly valuable when it comes to attracting new business. For the best possible experience, it’s important to choose a website designer that understands the unique needs of dental professionals. 

A dental marketing company knows the intricacies of marketing for dentists, as well as how to keep everything online HIPAA compliant. They will be able to design a website that is targeted to improving your patients’ experience and driving new leads for your practice. A dental marketing specialist understands your unique needs to build the best dental website possible.

What elements make a good dental website design?

A modern and minimalistic website design has been increasingly popular in recent years. It also works well for SEO and user experience. If you look at the best dental website designs, you can see a common thread of a clean, well-organized website. This includes using white space intentionally, not overloading the page with information, and naturally guiding users to the most relevant details. 

Your homepage should present the most important information upfront, and answer your most commonly asked questions. Consider including the following: your mission, a link to book an appointment, positive patient reviews, your social channels, and your practice location. A good-looking website cannot hide technical issues, however. Make sure your dental website looks professional and works well too.

How do you optimize your dental website for SEO?

Optimizing your website for SEO (Search Engine Optimization) means tackling the technical aspects of your website that help drive traffic via search engine results. SEO means looking at your website speed, photo images and file types, keyword usage, user experience, and more to produce a technically proficient website. 

Dentist SEO should focus on targeting your specific demographic. This includes using keywords like “dentist in [location],” “pediatric dentist,” or “root canal specialist.” As a local business you want to make sure that your practice ranks well on Google Maps as well. See how your dental practice ranks with this free Google Maps ranking report.

What strategies can you use to improve your dental website experience?

Great dental websites are built beautifully on the inside and out. On the surface, you should see a clean, modern design. Integrate original pictures and videos to avoid the website looking too fake or staged. Include helpful information for new and existing patients in an updated blog. Regularly update your website with new and relevant information. 

Internally, your website should load quickly and be optimized for mobile devices. Nothing drives traffic away faster than a site that doesn’t load or is awkward to use on a smartphone. 

You don’t have to pay thousands of dollars for a custom dental website, but you can make small changes to your existing website that can make a large impact.

How can you stand out as a dental specialist online?

Depending on your specialty, you may have different marketing needs than a general dentist. Pediatric dental websites should target parents to encourage them to build healthy dental habits with their children. Their website designs might be more fun and engaging, focusing on parental support.

Orthodontic website designs can turn their focus to children and adults in need of orthodontic care. Before and after photos of braces treatments are particularly impactful. 

Websites for endodontists are not only looking to attract patients, but referring dentists as well. Aim to show your experience and positive patient reviews to build trust and encourage new partners. You can use your website to demonstrate the value and advantages of working with an endodontist.

About the Author: Adrian Lefler is a dental marketing expert and a key member of the dental social media team at My Social Practice. My Social Practice is located in Salt Lake City, Utah. Adrian is passionate about helping dental practices grow. Interested in learning more about the benefits of social media for dentists please schedule a complimentary consultation. And, don’t forget to read our Google My Business reviews.

My Social Practice - Social Media Marketing for Dental & Dental Specialty Practices - dental website designOral SurgerySEO

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