The best pediatric dentists know how to make something as scary as going to the dentist seem like a whole bunch of fun. This kind of cheerful, enthusiastic attitude also shines through in the best pediatric dental websites. A positive patient experience—for children and parents—starts as soon as they click to learn more about their dental practice online.

Your website is often your only chance to make a first impression on prospective patients. So if you want to grow your practice, your website needs to lay the groundwork for a positive patient experience. It needs to create a sense of personal connection, perform well on Google Search, and operate smoothly. 

Your website can significantly impact your practice’s performance. If you don’t believe us, take a look at this pediatric dental marketing case study where Shady Grove Pediatric Dentistry saw a 230% increase in phone calls and a $12,672 increase in revenue after My Social Practice optimized their website. 

So what goes into the best dental website designs? You’ll see common elements like easy-to-navigate home pages, happy patient reviews, and a clean, modern look, just to name a few. But keep in mind that a great-looking website can’t hide the ugly truth of poor website speeds or out-of-date content. Top-notch pediatric dental website designs work seamlessly from the inside out. 

So take a look at these seven pediatric dental websites to inspire your next website redesign. They all showcase their own unique brand while providing patients with a great online experience.

Young Dentistry for Children does a fantastic job of skipping the stuffy stock photos and sharing real photos of their team and their offices right on the home page. From there, they clearly share their expertise and why you should choose them for your next dental visit. 

Where they really shine is Dr. Jill Decker’s bio. The “About Us” section of your pediatric dental website can often be forgotten or may be so dull that no one will ever actually be compelled to read it. Dr. Decker includes not only her bio but a video introduction and fun photos from her life outside her dental practice. If that’s not enough extra pizzazz, she also includes a letter written for kids about her humanitarian trip to Guatemala. 

We guarantee that there are some anxious kids out there who would feel so much more at ease about an upcoming appointment if they had a chance to get to know their dentist first. Let your website be a space for helping those kids get to know you. If you want to know how to write a great pediatric dentist bio, take a peek at Dr. Decker’s bio and remember to have some fun with your own.

Milestone Pediatric Dentistry is not just a marketing website, it’s a full dental resource library for parents and kids! You’ll find cute motivational charts to encourage little ones to build up healthy dental habits. Plus, their regularly updated blog educates parents on how to teach and share good dental hygiene with children. 

Milestone does a fantastic job keeping things updated and current. Remember that your website is a living extension of your practice. Posting fresh new blog content, promotions, holidays, and services not only keeps patients informed but also improves Google Search performance. 

Beyond that, you are able to quickly get introduced to the dental staff and all available services. Any future patient would be able to gather so much helpful information before they even step into the practice!

The happy rainbow colors and positive pediatric dentist reviews are the first things to catch your eye on Dr. Joel Shields’ pediatric dental website. You instantly feel a sense of the fun personality of the dental team. Dr. Joel’s website includes great resources for parents like printable activities for kids and an in-depth FAQ section.

They also make it extremely easy to connect with the pediatric dental practice on any social media channel or locate the practice with Google Maps integrated on the home page. One goal of your website redesign should be to make finding and connecting with your dental practice as easy as possible. The attention spans of most people now-a-days is less than a goldfish.

Pediatric dentists love a good theme and Sea and Smiles Pediatric Dentistry in Florida definitely delivers! Their home page makes it easy to connect with the dental practice online, in person, or on social media. Their color palette and charming sea life characters not only keep their website looking clean, but show up in their practice too. Believe it or not, a cohesive design choice helps new patients feel at ease when they walk into your practice for the first time. 

Sea and Smiles also highlights patient reviews on their homepage and makes it super simple for existing patients to leave new reviews. Positive reviews and referrals are worth their weight in gold—so collect them regularly and repurpose them as part of your marketing for pediatric dentists strategy.

Oakdale Kids Dentist and Orthodontics has a clean and bright design that is super easy to navigate. When you have a lot of information that you want to share with potential and current patients, it’s really important to keep your website clean and easy to read. 

Using icons and clear headers is a great way to keep your website looking organized and neat. Avoid the urge to stuff too much information onto your homepage—it can leave website visitors feeling confused and overwhelmed. Strategically placing internal links will also improve your website performance and user experience. 

Oakdale Kids Dentist and Orthodontics does a wonderful job catering to first-time patients so they can come to their appointment feeling prepared. We also love their before and after page that highlights some amazing dental transformations. 

If you are starting to wonder why your website is falling short, don’t make these website mistakes, and check out our free e-book that outlines 12 common SEO mistakes that are hurting your site’s performance.

Going to the dentist can be a nerve-wracking experience for adults and children. That’s why your website should focus less on the technical aspects of dentistry, and more on the emotional response you want to convey. Graphic design plays a big part in creating emotions.

Smiles Center for Kids hits an emotional note with their homepage banner reminding us that “kids should want to go to the dentist” and “kids love us and parents trust us.” This connects with the parents’ potential anxieties about taking their kids to the dentist, and hopefully, puts them at ease. They know that dental experiences as a kid can affect a lifelong relationship with dentistry, and Smiles Center for Kids wants to help you start out on the right foot.

Their cute font choices and bright friendly colors immediately feel like a kid-focused environment that is fun and engaging. They go the extra mile to create a positive online and in-person experience that is reflected in their patient reviews.

As we’ve seen so far, a beautiful dental website is just the beginning. Your goal should be to have a website that looks great and is consistently working hard to attract new patients. This means diving into the more technical sides of SEO (search engine optimization) so that your practice jumps to the top of page 1 on Google Search and Maps for pediatric dentists in your area. 

Smiles for Life Dental in Virginia ranks number two on Google Maps for pediatric dentists in their area. How did they get there? They have strategically implemented proper SEO standards across their entire website. If you want to check the technical SEO of your website, start with this dental website deep dive that will uncover the missing elements of your website that might be holding you back. 

But another reason Smiles for Life is in one of the coveted top spots on Google is that they have hundreds more positive reviews than any of their competitors. Reviews on Google Search will continually push your dental practice further up the list of search results. 

Wondering how your website ranks on Google maps? Try our free ranking report and compare your stats with your closest competitors. 

Now that you have seven inspiring pediatric dental websites to get you started with your website redesign, you can evaluate how your website measures up. And unless you are moonlighting as a web developer, you’re going to need to seek out professional help to get your website to where it should be. 

Take a look at the different pediatric website costs before your hire help. Then you can match your budget with the best possible outcome for your practice—including understanding if you should buy or lease your pediatric website.

If it’s clearly time to update your pediatric website, connect with us at My Social Practice. From design, accessibility, HIPAA compliance, and SEO, our dental websites continually deliver high performance to maximize your practice’s growth.