Table of Contents
- 2021’s Top Dental Practices With The Most Positive Google Reviews
- 1. Top Ten Practices With The Most Google Reviews
- 2. Top Ten Practices With Most Reviews and 5 Star Rating
- 3. Top Ten Practices That Acquired The Most Reviews In The Previous 30 Days
- 4. Average Google Review Ratings By Ranking Position
- 5. Most Recent & Average Number Of Reviews By Ranking Position
- 6. Average Number For Top 100 Practices With Most Reviews
- 7. Top 100 Practices Average Number Of Reviews Acquired In The Previous 30 Days
- 8. Largest 100 Cities Ranked For Google Review Competitiveness
- Local Dental SEO – Conclusion
- One Awesome Consideration
- Tired of Asking For Reviews? Let Us Automate The Process.
- Related local dental SEO articles to explore:
- When did My Social Practice gather the data for this local dental SEO report?
- Why did you only gather data on the largest 100 cities for this local dental SEO annual review?
- My practice should be included in the top reviewed practices?
- Where do I get help to improve my Google reviews and rankings?
- The 10 Best Dental Websites of 2021
- Marketing for Dentists | 4 Strategies to Increase New Patients in 2022
- 6 Reasons To Add Dental WebChat To Your Website Today
2021’s Top Dental Practices With The Most Positive Google Reviews
Includes SEO and review stats for more than 28,000 dental practices.
At the end of 2021 our awesome team of dental marketing gurus reviewed over 28,000 Google My Business dental listings. These are the listings in the Google map.
In our analysis we measured and tracked rankings and Google review stats. We included the top 100 largest cities of the USA according to this wiki article. In gathering the data for rankings we used the same search phrase for each city, “dentist in (city) (state abbreviation)”. For example, “dentist in Miami FL”, or ‘dentist in Sacramento CA.’
Then we took every listing in the Google maps database. Some cities had more dentists than others. For example, ‘dentist in New York NY’ returned 463 results, whereas ‘dentist in Richmond VA’ returned 269 results. In total 28,832 Google My Business dental listings were included.
Results of Local Dental SEO Annual Review
There has been a lot of talk about how getting more Google reviews can improve your rankings in the Google map. Some of the data points appear to support that claim, but with more analysis it looks like it’s far less important that other local dental SEO tactics.
It’s important to remember that correlation is not causation when it comes to the data that you find in this report. You will find statistics that will be valuable in setting goals and managing your online reputation. For example, knowing that 32 reviews per month is the average number of reviews acquired by the top 100 practices can help you set an achievable goal with your own team.
1. Top Ten Practices With The Most Google Reviews
Of the 100 largest cities reviewed in this study the ten practices listed below had the most reviews.
|3493||ChildSmiles – FamilySmiles||Newark||NJ|
|3002||Rodeo Dental & Orthodontics||Fort Worth||TX|
|2511||ASAP Dental Care||Jacksonville||FL|
|2359||Antoine Dental Center||Houston||TX|
|2352||Morrow Lai and Kitterman Tulsa Children||Tulsa||OK|
|2302||Rodeo Dental & Orthodontics||Laredo||TX|
|2230||MINT dentistry | South Arlington||Arlington||TX|
|2195||South Tampa Dentistry||Tampa||FL|
|2148||Hylan Dental Care – Cleveland||Cleveland||OH|
|2147||MINT dentistry | Little York||Houston||TX|
2. Top Ten Practices With Most Reviews and 5 Star Rating
When looking at this data set, it’s important to realize that Google rounds up on the review rating. A practice that has a review rating of 4.6 would be rounded up to 5.0. For example, Morrow Lai and Kitterman Tulsa Children is the practice with the most number of reviews and a 5 star rating. But, when looking at their review history you’ll find that they have some 1 star reviews, they’re just few in comparison to the total number of 5 star reviews.
|5.0||2352||Morrow Lai and Kitterman Tulsa Children||Tulsa||OK|
|5.0||2302||Rodeo Dental & Orthodontics||Laredo||TX|
|5.0||2002||Valley Dental Care||El Paso||TX|
|5.0||1859||Dr. Bill Dorfman DDS – Century City Aesthetic Dentistry||Los Angeles||CA|
|5.0||1720||Mint Hill Dentistry||Mint Hill||NC|
|5.0||1712||Aesthetic Family Dental Care||Mesa||AZ|
|5.0||1643||Rodeo Dental & Orthodontics||Laredo||TX|
|5.0||1444||Tots to Teens Pediatric Dentistry||Laredo||TX|
|5.0||1340||Parkview Pediatric Dentistry||Lubbock||TX|
Take-a-way: There’s no way to escape getting a bad review. It’s going to happen. The best way to keep your review rating high is to always be asking your best patients for reviews to keep your average review rating high.
Additional Stat: There were a total of 1409 practices with a minimum of 100 reviews and a 5 star rating.
3. Top Ten Practices That Acquired The Most Reviews In The Previous 30 Days
In order to gather this data we used the previous 30 days of review history for each practice. The date range that we counted was between December 13th, 2021 and January 13th, 2022. this takes into account the holiday break which means that the numbers are likely lower than other times of the year. But, all practices were measured on the same date range keeping the statistic fair.
|Total number of reviews in last 30 days||Practice Name||City||State|
|102||Valley Dental Care||El Paso||TX|
|91||Simmonds Dental Center||Orlando||FL|
|71||Mint Hill Dentistry||Mint Hill||NC|
|69||West 10th Dental Group||Indianapolis||IN|
|68||Aesthetic Family Dental Care||Mesa||AZ|
|67||Pediatric Dental Associates of Northeast Philadelphia||Philadelphia||PA|
|59||ChildSmiles – FamilySmiles||Newark||NJ|
|56||Mark Arooni DDS||Chandler||AZ|
Take-a-way: Setting a goal to get 50-100 reviews in a month is possible. The best way to acquire lots of reviews in a short period of time is to run a team review campaign. This would be a short term campaign where every team member is involved and there is an incentive for your team to reach the goal set. We’ve run campaigns like this with practices many times. A good spiff would be $5 gift cards for team members that ask and get a review. Or you could run a company wide campaign where everyone wins if you reach your goal.
Additional Stat: There were a total of 1409 practices with a minimum of 100 reviews and a 5 star rating.
4. Average Google Review Ratings By Ranking Position
This chart shows the average review rating and average number of reviews based upon the Google maps ranking position for the search phrase ‘dentist in city, state abbreviation’, for example, “dentist in Miami fl”, or “dentist in New York NY”.
To be clear, the #1 position has an average review rating of 4.64 and the average number of reviews is 341. What this means is that we took the averages of #1 listing for all of the largest 100 cities in the USA.
We stopped tracking the data at the #160th position for each city, which is 8 pages deep into the Google maps search results.
|Ranking Position||Average Review Rating||Average # of Reviews|
Take-a-way: It appears that more reviews = higher rankings, but remember that correlation is not causation. An argument against this claim is that those practices that actively acquire more reviews are also running local dental SEO campaigns.
With that said, this data is helpful in understanding how many reviews your practice should shoot to acquire in order to be within the average range of those practices higher in the search engine rankings.
Note: Many consumer local SEO studies have shown that people do not trust the Google review rating unless the business has at least 40 reviews. If you’re a practice that has a 5 star rating but only 30 reviews, you should shoot for more reviews to improve your social proof.
5. Most Recent & Average Number Of Reviews By Ranking Position
The chart below represents the top three Google maps ranking positions for the search phrase “dentist in (City) (State abbreviation)”. For example, ‘dentist in Sacramento CA’, ‘dentist in Miami FL’, ‘dentist in Boston MA’ etc. All 100 largest cities in the USA were used.
|Ranking Position||Most Recent Review Average||Average # of Google Reviews Received in the Last 30 Days|
|#1||30.5 days ago||7.0|
|#2||19.5 days ago||6.0|
|#3||36.6 days ago||5.6|
An average of 30.5, 19.5, and 36.6 days ago for the Most Recent Review Average appeared to be skewed high. You would think that those practices in the top three positions of Google maps would be acquiring more reviews than other practices. This data set argues against the claim that more reviews and more recent reviews improves your Google maps rankings.
Note: There were several practices in the top three ranking positions that had not acquired a review in the last year. After removing those practices that had not received a review within the past 60 days we re-ran that stats. As you can see from the chart below the most recent review number dropped significantly.
|Ranking Position||Average # of reviews in days, removing practices that did not have a review within the last 60 days|
Take-a-way: It doesn’t appear that there is a search engine ranking benefit for having received a recent review. The fact that there are practices in the #1, #2, and #3 position of search engine rankings who did not have a review in the last several months supports the claim that acquiring reviews does not improve search engine rankings, or at least is not a significant factor.
One reason that the practices without any recent reviews are ranking on the front page of Google maps could be because of a strong location correlation that Google uses when searching with a geo-graphical phrase. For example, searching “dentist in Miami FL” and “Dentist near me” will produce different search results. In the first phrase Google will use the latitude and longitude of the geo-graphical phrase, and in the second Google will use the GPS point of the person searching.
Meaning, the practice may be located closer than any other practice to the latitude and longitude point of what Google considers to the be the center for that city.
To see where the center of your city is run a search in Google for the city and state. Then click into the map and look at where Google places the name of the city on top of the map. This will show you an approximate point for what Google sees as the center of the city. I did this for Salt Lake City, UT and in the map below you can see that Google considers Main St. and University Blvd. as the center point.
6. Average Number For Top 100 Practices With Most Reviews
The average number of reviews for the 100 dental practices that had the most reviews in the study. Some cities had multiple practices in the top 100, for example, Newark NJ had two practices from ChildSmile – FamilySmiles which were in the top 100.
Note: There were a total of 116 practices that had more than 1000 Google reviews.
7. Top 100 Practices Average Number Of Reviews Acquired In The Previous 30 Days
This stat is the average of the top 100 practices that acquired the most reviews in the previous month.
Note: Of the top 100 practices that acquired the most reviews, 34 of them were listed among the top three positions of Google maps search results.
8. Largest 100 Cities Ranked For Google Review Competitiveness
Which cities in the USA are the most competitive in acquiring reviews? The statistic below will answer that question. We ranked the cities by taking the top 100 practices of each city and averaging their Google reviews.
|1-50 Ranking||Cities||Cities with highest average reviews for top 100 practices.||51-100 Ranking||Cities||Cities with highest average reviews for top 100 practices.|
|# 1||Houston||455||# 51||Henderson||161|
|# 2||Fort Worth||389||# 52||Boise||158|
|# 3||Dallas||376||# 53||Gilbert||157|
|# 4||San Antonio||363||# 54||Kansas City||154|
|# 5||Jacksonville||361||# 55||Madison||151|
|# 6||Phoenix||340||# 56||Portland||150|
|# 7||Austin||333||# 57||St. Petersburg||149|
|# 8||Denver||330||# 58||Memphis||147|
|# 9||Tampa||327||# 59||Wichita||146|
|# 10||Charlotte||321||# 60||Fort Wayne||144|
|# 11||Raleigh||319||# 61||Sacramento||143|
|# 12||Colorado Springs||316||# 62||Durham||140|
|# 13||Orlando||312||# 63||San Francisco||139|
|# 14||El Paso||309||# 64||Washington DC||137|
|# 15||Las Vegas||296||# 65||Spokane||134|
|# 16||Chicago||295||# 66||Fresno||132|
|# 17||Albuquerque||288||# 67||Pittsburg||130|
|# 18||Atlanta||275||# 68||Reno||130|
|# 19||New York||273||# 69||Corpus Christi||128|
|# 20||Mesa||267||# 70||Chesapeake||126|
|# 21||Indianapolis||263||# 71||Riverside||117|
|# 22||Arlington||263||# 72||Lexington||116|
|# 23||Tulsa||261||# 73||San Jose||116|
|# 24||Chandler||245||# 74||Lubbock||115|
|# 25||Oklahoma City||244||# 75||Anchorage||115|
|# 26||Los Angeles||225||# 76||New Orleans||106|
|# 27||Philedelphia||224||# 77||Winston-Salem||106|
|# 28||Miami||219||# 78||Boston||105|
|# 29||Tucson||219||# 79||Laredo||101|
|# 30||Aurora||216||# 80||Milwaukee||94|
|# 31||Irving||206||# 81||North Las Vegas||91|
|# 32||Nashville||205||# 82||St. Paul||86|
|# 33||Cincinnati||203||# 83||Irvine||85|
|# 34||Richmond||198||# 84||Cleveland||80|
|# 35||St. Louis||197||# 85||Toledo||79|
|# 36||Columbus||196||# 86||Norfolk||78|
|# 37||Omaha||196||# 87||Chula Vista||76|
|# 38||Garland||195||# 88||Honolulu||76|
|# 39||Glendale||195||# 89||Minneapolis||76|
|# 40||Plano||193||# 90||Newark||75|
|# 41||Virginia Beach||191||# 91||Long Beach||74|
|# 42||Seattle||180||# 92||Santa Clarita||73|
|# 43||Louisville||177||# 93||Detroit||71|
|# 44||Greensboro||176||# 94||Santa Ana||71|
|# 45||Scottsdale||176||# 95||Jersey City||66|
|# 46||Lincoln||175||# 96||Stockton||66|
|# 47||Bakersfield||169||# 97||Buffalo||64|
|# 48||Baton Rouge||167||# 98||Anaheim||60|
|# 49||San Diego||167||# 99||Oakland||59|
|# 50||Baltimore||161||# 100||Fremont||51|
Take-a-way: If you’re looking to be more competitive with your Google reviews you should start by making sure that you have at least as many reviews as the city average in this chart.
Local Dental SEO – Conclusion
The total number of reviews as well as the most recent reviews do not appear to have much of an impact on local dental SEO tactics.
Additional research not included in this report showed that there was no obvious correlation with practices that had higher reviews, higher ratings, and more recent reviews and search rankings.
Acquiring Google reviews is a dental marketing initiative that helps to improve a practices social proof and conversion rates. There is a strong argument that more Google reviews will increase phone calls and new patients even if your search engine rankings don’t improve. Many online consumer studies have shown that people call a practice directly from the Google map listing without any other information. This would mean that the person made a decision to call based most-likely upon address, reviews, and review rating.
In New York City the top listing had a total of 3 reviews and the most recent review was 300 days ago. I won’t mention who the practice was but, even though they were in the #1 position, who would call the office seeing their lack of reviews.
In Los Angeles the #1 position was held by a practice that had a 3.5 star rating. What a practice should do is focus on both aspects of local dental SEO, which are better rankings and also a better review portfolio. One doesn’t go without the other.
One Awesome Consideration
It was approximately 3 minutes and 52 seconds after we published this post that my good friend Len Tau said, “You forgot one!”. He then showed me McDonough Center for Family Dentistry, who has an astounding 5,007 Google reviews with an average rating of 4.7. Serious props to the team at McDonough for their hard work.
The reason that they were not included in the annual dental SEO review is because they are not located in one of the 100 largest cities in the USA. Only being able to include the largest 100 cities is simply a function of not realizing how much time and effort would go into this report. But, we’ll prepare better for our next review and hopefully we’ll be able to analyze many more cities.
Tired of Asking For Reviews? Let Us Automate The Process.
Local dental SEO and acquiring Google reviews is an important component of any dental practice’s online marketing strategy. If you’re not sure what aspects to include in your marketing plan, contact us today for a consultation!
Related local dental SEO articles to explore:
- Local Dental SEO Tips Part 1
- Local Dental SEO Tips Part 2
- Simple Dentist Search Engine Optimization Tips for 2022
- Dentist SEO: Top 6 Tips for Local Dental SEO
- Ultimate SEO for Dentists How To Appear On Google Search
- How Cosmetic Dentists Can Appear #1 On Google Search
About the Author: Adrian Lefler is a dental marketing expert and a key member of the dental marketing team at My Social Practice. My Social Practice is located in Salt Lake City, Utah. Adrian is passionate about helping dental practices grow. Interested in learning more about the benefits of dental SEO, please schedule a complimentary consultation. And, don’t forget to read our Google My Business reviews.
All data was gathered between the dats of December 13th 2021 and January 13th 2022. Because all of the data could not be aggregated on the same day there is a chance of some of the data skewed. For example, some practices were closed during the holidays which would make it more difficult for them to acquire reviews.
Taking this into consideration, the data that will be aggregated for the annual report in 2022 will be gathered after the holidays.
We simply didn’t have the time to gather data beyond the largest 100 cities. We’ll attempt to gather more data in our next annual review.
If you believe that your practice was overlooked in this report please reach out to My Social Practice. You can call us at 877-316-7516 and ask for Adrian.
Guess what? My Social Practice just happens to have the perfect service to improve your Google maps rankings and review portfolio. Just shoot us an email and we’ll be happy to consult with you and your team.