Simple Dentist Search Engine Optimization Tips for 2022

By October 19, 2021 November 16th, 2021 No Comments

dentist search engine optimization

Dentist search engine optimization is more important than ever to doctors looking to grow their practices in 2022.

Search is a big deal now-a-days. If your dental practice doesn’t show up in the SERP (Search Engine Results Page) when a potential patient searches a keyword like,  “dentist near me” or “dental practice in [City Name]” you will be missing out on new patients.

With 97% of people using search engines to find information about local businesses, your practice cannot afford to not show up in the top results.

More calls with the help of dentist search engine optimization

“Near me” Google searches have doubled in the past year? For dentist search engine optimization, this means that more potential patients than ever are using Google maps to find a new dental home in their area.

What are “Near me?” searches? this kind of search is when someone pulls out their mobile device or computer and searches for goods or services near their current location. For example, “new tires near me”, “how to get flowers near me” or “ice cream near me”. Google pulls up the business locations more relevant to the search to appear for the user.

“Near me” searches are vital to your practice because patients are looking for a dentist close to their home for convenient appointments. 50% of local searches on mobile lead visitors to a store within one day. For your practice, this means people are ready to schedule appointments the very same day they discover your practice in Google maps.

Dentist Search Engine Optimization, Where To Start?

The first goal of dentist search engine optimization is start showing up in the Google map. This is the most likely place for a potential patient to go when looking for a new local dentist. This type of dentist search engine optimization is called local SEO, because the results in the map are ‘localized’. Only businesses that have a local physical address can show up in the Google map.

The first order of business is to claim and verify your Google My Business account. This is your dental practice’s business listing in the Google business database.

The second step is to begin performing dentist SEO by optimizing the listing.  You’ll want to fill out as much of the information as possible in the listing. Most importantly you’ll want to make sure that your primary category is correct. Next make sure to update the dental services, and begin to post content to your Google My Business profile.

There are quite a few things that you can do for dentist search engine optimization, so we recently hosted a webinar on how to do it. Please take the time to watch because it’ll give you step by step instructions on how to begin.

Which Of Your Competitors Is Outranking You In Google Maps?

We have a pretty cool dentist search engine optimization tool that you’ll want to check out. Get a free Google maps analysis which will show you where your dental practice ranks on Google Maps today. This will be super interesting to see who is outranking you in your own town, even down to specific neighborhoods.

Once you’ve run the report you’ll be able to see where you’re ranking on the first page of Google maps and where you’re not. This is really helpful when optimizing your Google My Business listing. There is a section in your listing that allows you to add up to twenty areas that you serve. Once you’ve run the report you’ll see which areas need some help and you can add those to your listing information.

One Last Dentist Search Engine Optimization Tip

Make sure to add “call” button on your Google My Business profile. The more available that you make your practice to a quick click to call the more likely it’ll be to get new patient phone calls.

Need Dentist Search Engine Optimization But Have No Time!

Dentist search engine optimization can feel complicated and many dentists find it tough to balance the dental marketing tasks with clinical care and everything that goes into having a successful practice. Dentists search engine optimization is also an ongoing effort. It’s not a one and done tactic. You always need to be optimizing, mostly because your competitors are optimizing. This makes it difficult for dentists to allocate the time needed. It might be complicated, but don’t let that stop you!

Here at My Social Practice we have a team of dentist search engine optimization gurus that will plan and execute a fantastic optimization campaign on your behalf. We would love the opportunity to help.


About the Author: Adrian Lefler is a dental marketing expert and a key member of the dental marketing team at My Social Practice. My Social Practice is located in Salt Lake City, Utah. Adrian is passionate about helping dental practices grow. If you’d like to book one of the members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dentists or our dental SEO service, please schedule a complimentary consultation. And, don’t forget to read our Google My Business reviews.