Is your practice’s online presence growing your business? These five orthodontic marketing ideas are proven to attract and retain patients through social media.
Orthodontists are busy, and with everything that goes into patient care, marketing plans are probably the last thing on your mind. Yet, you can’t afford to just ignore it. An orthodontic practice is built on clinical expertise and great patient experiences. But, your practice will thrive with smart marketing that grows your reach, strengthens relationships, and enhances your reputation.
With the right strategy, your orthodontic practice’s online presence can be your greatest orthodontic marketing tool. My Social Practice has helped thousands of orthodontic practices transform and grow through smart digital marketing. In this article, we will share five ideas that our orthodontic clients use. All five tips have been tested and proven to build trust and motivate potential patients to call.
Marketing your orthodontic practices isn’t just about how many likes you get. Orthodontic marketing is about giving potential patients a look into your office. Not only that, but it’s about giving them an idea of what kind of patient experience they can expect from your and your team.
Your future orthodontic patients start looking for an orthodontist online and naturally use social media as part of their research.
My Social Practice clients report increases of up to 30% in their new patient intake since starting to utilize social media.
Over 90% of consumers do research online before deciding between local dental care providers. Unquestionably, orthodontic practices with strong search engine optimization are experiencing growth well beyond that of practices without a social media marketing strategy.
The best orthodontics marketing utilizes social media and reviews to increase their SEO. If you have ever wondered how to get more orthodontic patients, we have the answer. The answer is increasing your visibility through great SEO and social proof.
Try out these orthodontic marketing ideas and see for yourself how powerful social media can be for your practice. How can you promote your orthodontic practice? Enhance your office’s prominence online.
Discover how My Social Practice will take your orthodontic marketing and practice growth to the next level.
Here are 5 orthodontic social media marketing ideas you can do this week:
1. Share Photos Of Your Team
Our orthodontic clients consistently report that the best way to kickstart engagement online is to share photos of their team.
Great team photo opportunities can happen anytime your team does anything together. Snap a photos to show off your team culture. When your team is going out to lunch, celebrating a holiday, or just visiting with each other in the office.
Sharing photos of your team keeps your online marketing authentic. In addition to having great clinical care, patients want to connect with you on a personal level. How to grow an orthodontic practice starts with building connections of trust and developing a personal relationship with users online.
Sharing photos of your team is an easy way to introduce your team to potential patients. It gives them an idea of the personal experience they expect before they step a foot into your practice.
My Social Practice has developed an easy way to snap and share photos with our photo signs. These signs are used to help patients and team members make photos feel more natural and fun.
Giving a patients a peek into your practice culture through team photos is a powerful way to build trust. An inside look at your practice helps potential patients get familiar with you. Build strong connection with your patients before they come in for their first appointment. Additionally, it will make for life-long, loyal patients.
2. Make Starting Orthodontic Treatment Fun
For children, and many adults, the idea of starting orthodontic treatment can be stressful and daunting. They may be nervous about the changes to their diet, speech, and appearance orthodontic appliances bring.
Ease patient anxiety and use these worries as an opportunity to go the extra mile for your patients. Take note and celebrate the beginning of orthodontic treatment with a photo, a goodie bag, or maybe even a gift certificate for a smoothie. Check out these free resources that make snapping and sharing HIPAA safe patient photos easy.
3. Host A Giveaway
Practice giveaway campaigns are a fun and easy way to get your entire team involved in your orthodontic social media efforts. Giveaways are a great way to promote good habits with your patients. For example, snap a photo with patients that agree to take a 30-day flossing pledge. Then, invite them to share the photo for a chance to win a prize.
Check out our Social Media Idea Boxes for more campaign ideas and marketing tips for orthodontic practices.
4. Highlight Events in Patients’ and Team Members’ Lives
Showing interest in the lives of your patients and team members is a powerful way to build relationships. Without a doubt, those strong relationships are what allow your practice to thrive. Not only that, but you can also create great content for your social media pages!
Share a “Patient of the Day” or “Team Member of the Day” post! Congratulate your team member on a recent accomplishment, or just express your appreciation for them. An important part of orthodontic marketing is simply staying connected on a personal level with your patients.
5. Create Opportunities for Patients to Snap and Share Selfies
Some of the most effective posts in your orthodontic social media marketing will actually come from your patients, not from you. For one thing, it’s awesome when a patient snaps a photo at your practice. Apart from connecting with your, all of their friends online will see what a great experience they had with you.
Additionally, share their post on your own practice page and thank them for coming by. Patients starting orthodontic treatment will feel at ease seeing that other patients are having a great experience at your practice.
The key is to create and share content on your social media pages that provide value.
However, this doesn’t mean everything you post should be educational or a special offer.
As well as being a great place for promotions, social media can be used to show that you care for your patients’ well-being and that you enjoy working as a team. Use it to show patients that you’re ready and anxious to welcome new patients into your orthodontic practice family.
Undoubtedly, orthodontic social media provides a way for your practice to foster relationships in your local community. By following and liking posts from other local businesses, you stay connected and relevant. Remember, referral sources are relying on social media to provide social proof for your practice.
As a My Social Practice client, you’ll receive everything you need to easily create social media content. Not only social media content, but content that attracts and retains orthodontic patients. That includes services like social media marketing ideas, blog posts, an amazing orthodontic practice website, and SEO.
In addition, you’ll have regular custom coaching to maximize your effectiveness. Let’s do a free consultation with you to help you find marketing strategies for orthodontics that fit perfectly with your practice. Plus, check out our huge library of free downloadable resources with more orthodontic marketing tips!
Find New Patients With Help From Dental Marketing Experts?
About the Author: Natalie Marinos is an expert dental marketer and a key member of the dental marketing team at My Social Practice. My Social Practice is a dental marketing company located in Salt Lake City, Utah. Natalie is passionate about helping dental practices grow. If you’d like to book one of the members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dental practices or our dental websites service, you can learn more here.