Table of Contents
- Orthodontic Marketing Ideas That Will Grow Practice Awareness
- 5 Awesome Orthodontic Marketing Ideas To Do This Week
- 1. Share Photos Of Your Team
- 2. Ways To Make Starting Orthodontic Treatment Fun
- 3. Host A Orthodontic Flossing Challenge Campaign
- 4. Highlight Events in Patients’ and Team Members’ Lives
- 5. Create Opportunities for Patients to Snap and Share Selfies
- Ways To Create Content That Provide Value
- 5 More Examples Of Successful Orthodontic Marketing
- 21 Essential HIPAA Dental Questions You Were Afraid To Ask
- Webinar Recording: We Got Hacked! How To Prevent Your Facebook Page From Being Hacked, Like Ours Did
- Dentist Website SEO: What To Know About Google’s ‘Helpful Content’ Update
Orthodontic Marketing Ideas That Will Grow Practice Awareness
Orthodontists that adopt and implement a social media marketing strategy see their practices grow through increased awareness, engagement and higher rates of conversion.
After working with thousands of practices in the dental industry, I would even say that orthodontists see greater social media marketing benefits than any other type of dental specialty.
Why would I say this? When you consider the type of dental service that is provided by Ortho combined with the selfie culture that we live in today, social media is a prime marketing opportunity. Also, we’ve worked with so many practices over the years that the numbers just don’t lie.
Time and time again social media proves to be one of the best and cost effective marketing efforts for orthodontists.
How Orthodontic Marketing Ideas Increase Scheduled Appointments
Marketing your orthodontic practices isn’t just about how many likes or followers that you get. That does help increase your social proof. But ultimately it’s about dollars. Any orthodontic marketing effort should be about converting an interested potential patient into an active patient. Orthodontic marketing is about building trust by giving potential patients a look into your office, which reduces their orthodontic anxiety.
If you’re looking for ways to build a better brand and increase the trustworthiness of your practice, these ideas will help.
Additional Benefits Of The 5 Orthodontic Marketing Ideas
My Social Practice Orthodontic marketing clients report increases of up to 30% in new patient intake after implementing the social media strategies in this article.
Studies have shown that over 90% of potential patients do research online before deciding between local dental care providers. If you use the orthodontic marketing ideas in this article to create and post engaging social media content, you’ll see higher conversion rates to scheduling as well as higher case acceptance.
Try out these orthodontic marketing ideas and see for yourself how powerful social media can be for your practice.
Our orthodontic clients consistently report that the best way to kickstart engagement online is to share photos of their team.
Great team photo opportunities can happen anytime your team does anything together. Snap a photos to show off your team culture. When your team is going out to lunch, celebrating a holiday, or just visiting with each other in the office.
Sharing photos of your team keeps your online marketing authentic. In addition to having great clinical care, patients want to connect with you on a personal level. How to grow an orthodontic practice starts with building connections of trust and developing a personal relationship with users online.
Sharing photos of your team is an easy way to introduce your team to potential patients. It gives them an idea of the personal experience they expect before they step a foot into your practice.
My Social Practice has developed an easy way to snap and share photos with our photo signs. These signs are used to help patients and team members make photos feel more natural and fun.
Giving a patients a peek into your practice culture through team photos is a powerful way to build trust. An inside look at your practice helps potential patients get familiar with you. Build strong connection with your patients before they come in for their first appointment. Additionally, it will make for life-long, loyal patients.
2. Ways To Make Starting Orthodontic Treatment Fun
For children, and many adults, the idea of starting orthodontic treatment can be stressful and daunting. They may be nervous about the changes to their diet, speech, and appearance orthodontic appliances bring.
Ease patient anxiety and use these worries as an opportunity to go the extra mile for your patients. Take note and celebrate the beginning of orthodontic treatment with a photo, a goodie bag, or maybe even a gift certificate for a smoothie. Check out these free resources that make snapping and sharing HIPAA safe patient photos easy.
3. Host A Orthodontic Flossing Challenge Campaign
Practice giveaway campaigns are a fun and easy way to get your entire team involved in your orthodontic social media efforts. Giveaways are a great way to promote good habits with your patients. For example, snap a photo with patients that agree to take a 30-day flossing pledge. Then, invite them to share the photo for a chance to win a prize.
4. Highlight Events in Patients’ and Team Members’ Lives
Showing interest in the lives of your patients and team members is a powerful way to build relationships. Without a doubt, those strong relationships are what allow your practice to thrive. Not only that, but you can also create great content for your social media pages!
Share a “Patient of the Day” or “Team Member of the Day” post! Congratulate your team member on a recent accomplishment, or just express your appreciation for them. An important part of orthodontic marketing is simply staying connected on a personal level with your patients.
Some of the most effective posts in your orthodontic social media marketing will actually come from your patients, not from you. For one thing, it’s awesome when a patient snaps a photo at your practice. Apart from connecting with your, all of their friends online will see what a great experience they had with you.
Additionally, share their post on your own practice page and thank them for coming by. Patients starting orthodontic treatment will feel at ease seeing that other patients are having a great experience at your practice.
However, this doesn’t mean everything you post should be educational or a special offer.
As well as being a great place for promotions, social media can be used to show that you care for your patients’ well-being and that you enjoy working as a team. Use it to show patients that you’re ready and anxious to welcome new patients into your orthodontic practice family.
Undoubtedly, orthodontic social media provides a way for your practice to foster relationships in your local community. By following and liking posts from other local businesses, you stay connected and relevant. Remember, referral sources are relying on social media to provide social proof for your practice.
As a My Social Practice client, you’ll receive everything you need to easily create social media content. Not only social media content, but content that attracts and retains orthodontic patients. That includes services like social media marketing ideas, blog posts, an amazing orthodontic practice website, and SEO.
In addition, you’ll have regular custom coaching to maximize your effectiveness. Let’s do a free consultation with you to help you find marketing strategies for orthodontics that fit perfectly with your practice. Plus, check out our huge library of free downloadable resources with more orthodontic marketing tips!
5 More Examples Of Successful Orthodontic Marketing
About the Author: Adrian Lefler is an expert dental marketer and a key member of the dental marketing team at My Social Practice. My Social Practice is a dental marketing company located in Salt Lake City, Utah. Adrian is passionate about helping dental practices grow. If you’d like to book one of the members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dental practices or our dental websites service, you can learn more here.