Orthodontic SEO Strategies that Help Attract New Patients
Does your practice need an Orthodontic SEO update this year? Improving your search rankings on Google, Yahoo, and Bing is one of the most important marketing strategies for Orthodontists, because the easier it is for potential patients to find you, the more your practice will grow.
If you’re thinking, wait, “What is SEO?” don’t worry—This article will answer all the SEO questions you were afraid to ask. The most important thing to remember is that SEO (Search Engine Optimization) enables potential patients to easily find your website online. SEO strategies and practices have evolved over the years, so it’s crucial that you’re familiar with the best—and most relevant—SEO tips for 2023. These tried-and-true strategies will elevate your orthodontic practice above the competition.
Let’s Get Technical
Technical SEO is a huge part of getting to the top of Google Search. In fact, making sure your website is technically sound and optimized will contribute to about 30-40% of your ranking value.
Most programmers today understand the importance of optimizing a website for SEO, so if you’ve hired someone qualified to build your website you probably won’t need to worry about any of these technicalities.
However, if you’re working on your website in-house, have a friend building it for you, or maybe you’ve traded services with one of your patients, it is crucial that you check off these technical markers:
Your website has to be secure! Without the proper TLS (Transport Layer Security), your pages won’t rank well, and may even be blocked. One easy way to check your website security is to see if your URL includes “HTTPS.” The “s” stands for security 😉
Another requirement for your website is mobile functionality. Over half of all web traffic today occurs on a mobile device, so make sure your website loads properly on phones and tablets. You can check to see if your website is mobile optimized by checking to see how it looks on a mobile device. You can also have us take a look.
When looking at the back end of your website, make sure your HTML is structured with the proper metadata like title tags, meta descriptions, and schema markup. Metadata informs web crawlers that are analyzing your site for search engines and helps them categorize your pages accordingly. Without proper metadata you’re website won’t show up for the correct keywords. Matter-of-fact, it may not show up at all.
Alt text is an example of metadata that will help your website rank. Give all images on your site an alt title and alt description in the HTML markup. This is a great opportunity to use keywords like “orthodontic patient” or “Invisalign” to help boost your SEO.
If your website is old or was built by someone who may not be up to speed with SEO best practices, make sure all of your images are updated to WebP format. This will ensure they show up on various browsers and will improve your website’s speed.
Personalize Your Website
If you’ve done everything you can to ensure your website is technically sound, your next step should be to personalize it to your practice culture and mission.
Creating custom content for your website is a MUST when it comes to SEO for Orthodontists. Every page header, description, and block of text should be unique to your website, and engaging for your audience.
- Spend time updating your “About Us” page with updated pictures of you and your team, as well as bios that reflect your practice’s personality.
- Choose a theme or color scheme that matches the vibe in your office and makes your website stand out.
- Provide information about the different services you offer, what new patients can expect from a consultation, and testimonials from past patients.
- Create a before and after page, showing off your orthodontic work, and include descriptions of the types of treatments provided like this practice.
The more information prospective patients are able to sort through on your website, the more credible your practice will seem—just make sure to break everything up into short, digestible sections and pages.
See how to avoid cluttered, busy websites, and other common faux pas with this “Mistakes That Will Destroy Your Google Rankings” ebook.
Another one of the best Orthodontic marketing ideas in 2023 for improving your SEO is blogging. By blogging a few times per month, you can increase your Google ranking significantly, and repurpose posts across other channels as well.
You can even try using AI technology to help your practice come up with ideas for blog posts and get drafts completed. Using a tool like ChatGPT for content can help you save time, as long as you make sure to edit the text and see that it aligns with your orthodontic practice before publishing.
For those of you that need a little kick to get going, we’ve created free blog post templates you can use to write awesome blogs.
Once you know your website is technically sound and full of great content, it’s time to find out how your Orthodontic practice ranks on Google Maps. Prospective patients are highly likely to search for a new orthodontist using Google Maps, so dedicating time to your Google Business Profile is definitely in your best interest.
Update your Google Business Profile with current pictures of the practice, an accurate phone number and address, and a working URL to your website.
Reviews can also boost your Google Maps ranking, as well as your local SEO. Encourage patients to leave reviews at the end of a visit, or send out automatic text reminders. When confronted with negative reviews, always respond in a friendly, professional tone, and try to make things right. One Orthodontic practice group with more than 50,000 Google reviews says they have a dedicated team member in charge of addressing every single negative review.
What About Apple Maps?
Because Apple Maps is a competitor of Google Maps, you’ll need to verify your business through them separately, but it will definitely be worth the extra effort. Millions of people use Apple Maps daily, and the app is now integrated into over 80% of cars sold in the United States. Updating your Apple Business Connect profile is fairly straightforward, and similar to updating your Google Business Profile.
Make Time For Social Media
Another orthodontic marketing idea you and your team should focus on is dedicating time to social media. Although social media doesn’t directly contribute to SEO, it can be a huge indirect factor in improving your ranking. The more exposure patients have to your office, the more likely they are to visit, recommend, and highly rate your practice.
Try your hand at Instagram Reels, TikTok orthodontic marketing, and even Snapchat if you have time. Plus, you can encourage patients to post about your practice on their social media with our free Life Events social media sign pack. You’d be surprised how willing people are to share when presented with fun props that celebrate milestones.
Download our complimentary Orthodontic social media sign print pack for even more opportunities to create photo-worthy moments.
Let Us Help You Reach New SEO Heights
Are you ready to reach the top of orthodontist search results? Are you excited to grow your practice like never before? Our experts want to help make all your SEO dreams a reality. For more marketing ideas for orthodontic practices, get started with My Social Practice today.
About The Author: Adrian Lefler is a founding member of My Social Practice. He appreciates the opportunity to help dental practices grow with dental digital marketing. If you’re interested in having Adrian or one of the dental experts at My Social Practice speak at your event, please contact us here.