13 Awesome Dental Facebook Post Ideas To Charm Your Followers

What dental facebook post ideas should I post this week is a question that we get all of the time from dental and orthodontic practices approaching dental social media marketing for the first time. On the surface, teeth and oral hygiene might seem like what people want to read about on social media. But the best strategies for creating engaging dental Facebook post ideas are the following: make it relevant, personal, useful and fun!

As part of your dental Facebook post ideas marketing strategy, social media allows you to grow your practice by attracting new patients and retaining the ones you have. When you provide content that makes your practice worth following, you introduce your team and culture to more prospective patients, and you build relationships with current patients, helping you boost retention.

• Spotlight a Team Member
• Take a “No Cavities” Pic With a Patient
• Ask a Survey Question
• Post About a Dental Holiday
• Have Your Doctor Answer a Common Question
• Film a “Clean Mouth Tip of the Week” With a Hygienist
• Highlight Dental Education Events and CE Events
• Raise Awareness for Health Issues
• Feature a Patient Video Review
• Show Off a New Piece of Practice Equipment or Service
• Post a Dental Team Photo
• Create an Office Tour Video
• Look Up and Share Dental News of the Day
• We Can Help!
• FAQ

We’ve said it many times before and we’ll say it again: one of the best ways to get engagement with your social posts is to share plenty of personal pictures of your team and patients. Even better, team spotlights often prompt even more engagement in the office, enabling fun conversations that build relationships and make your patients more excited about coming to visit. 

Along with a cute picture of your team member, do a brief Q&A to help patients get to know him or her better. You might ask where they grew up, what their favorite movies and hobbies are, or where they want to go for their next vacation.

Check out some great social media dental examples of additional ways that practices found to feature their team. 

About the Author: Christine Hill is a seasoned content writer and legacy member of the My Social Practice team. After cutting her teeth creating blogs and social campaigns for dentists, she has gone on to specialize in content management, branding, and SEO strategy for a huge variety of businesses. Now, she’s sharing her insights to show dentists how to utilize a better understanding of their audience to achieve amazing dental marketing results.

Patient pictures are one of the best ways to get engagement and show a personable, fun side of your practice online. Pick a patient who’s in the office for their regular prophy visit. If they get a clean bill of oral health, invite them to celebrate with a photo! Just remember to stay HIPAA compliant when sharing photos.

One of our favorite ways to zhuzh-up patient photos is with social signs, which offer eye-catching text, often sparking engagement with your followers. Social signs offer another benefit: somehow they make people feel a little more comfortable in front of the camera, so they’re a great way to encourage more people to say “yes!” to a picture.

In addition to the “no cavities!” sign, get some great photo ops with these dental social signs that have been professionally designed by our team.

Those social signs are a great way to ask high-engagement questions. But you don’t need a sign to spark a conversation. You can also invite patient responses using a Facebook survey. The subject may have nothing to do with dental health, but as long as you have a healthy dialogue happening with patients online, you’re reinforcing relationships that help your practice grow. Boosting engagement with a survey can also ensure that your future posts get more traction.

 Here are some quick ideas for your Facebook survey… but don’t stop here! Come up with your own dental marketing social media survey questions! 

• Do you floss before or after brushing your teeth?
• What do you think is the best Mexican food in town? 
• What’s your favorite sugar-free gum? (You might even offer the winner as a treat in the office!) 
• Do you prefer electric or manual toothbrushes?

Beyond the major bank holidays that we observe every year, there are an outrageous number of national holidays that very few people know about. Not all of them seem applicable for marketing for dentists at first. However, they can be great prompts for fun activities and conversations.

So, if you’re feeling low on Facebook post ideas, check out a calendar of national holidays. You might find that Talk Like a Pirate Day, Tooth Fairy Day, Siblings Day, or Lost Sock Memorial Day is coming up. Many of these holidays will lend themselves to fun prompts and pictures.

For example, you might give away some coupons for National Slushie Day. Your team could dress up on Wear Pajamas to Work Day and take a picture. You could invite all of your patients to share a picture of their furry friends on National Pet Day. Or you might all go out for lunch as a team on Taco Tuesday.

There are certain questions that you answer over and over again. And while posting a video on Facebook certainly won’t keep people from asking you the same question tomorrow, it’s a great way to address a common concern en masse. These videos can be great to share on TikTok and YouTube as well. They even make for powerful Instagram marketing for dentists.

Why the doctor? Well, for one thing, it’s a chance to show thought leadership and authority. For another, your practice doctor is someone everyone who walks in your door is familiar with and relates to! Here are some examples of common questions that could make a great video: 

• When should my baby’s first dental appointment be?
• What do you look at in dental x-rays?
• How can I reduce gum sensitivity?

What if your facebook marketing wasn’t just for self-promotion and fun, but it could also legitimately help your patients have better oral health? Well, guess what? It can! Ask one of your hygienists to demonstrate a technique for great oral hygiene. Talk about common trouble areas in the mouth and daily habits that can affect your patients’ long-term oral health. Consider a demonstration of proper flossing technique, or show patients how to pick a good toothbrush.

Now, if your team feels hesitant about being featured on video, we understand. There’s something about the camera that makes many of us tongue-tied. But it’s easy to get started with social video if you have good tools, good advice, and a helpful attitude. And if you can get started and stay consistent, you may have amazing results, as you can see from this dental social media case study.

In today’s rapidly evolving world of dentistry, it is essential for dental professionals to stay up-to-date with the latest advancements and techniques to provide the best possible care to their patients. Continuing education (CE) events play a crucial role in ensuring that dentists remain knowledgeable, competitive, and equipped to handle the ever-changing demands of their profession.

Patients appreciate their dentists actively looking to improve their craft. Dentists who are well-informed about the latest advancements and techniques in dentistry can provide more effective and efficient treatments, ultimately resulting in better outcomes for their patients. This means faster recovery times, fewer complications, and longer-lasting solutions to dental issues.

But educational events are not the only types of events that you should post about. The examples below are from the Dental Digital Marketing Conference, an annual conference for dentists who want to brush up on digital marketing skills.

When patients know that their dentist is committed to ongoing education and professional development, they are more likely to have confidence in their dentist’s abilities and trust their recommendations. This trust fosters a positive patient-dentist relationship and can improve overall satisfaction with the care received.

Do you ever think about the fact that your office is probably the healthcare provider that your patients see the most? Thanks to biannual visits, you’re in a unique position to offer professional advice and early alerts about your patients’ ongoing health. Furthermore, there are many chronic diseases with a mouth-body connection, which means that oral health can either help minimize risks or provide an early warning about systemic disease.

Especially during special awareness months, you can use your platform to share trusted advice on health issues. Check out this list of “awareness months” that you might want to speak about. Look up resources that other organizations are sharing. You might even look into some opportunities for charity marketing and do a fundraiser for an organization of your choice. 

• May is Women’s Health Month
• November is National Diabetes Month
• April is Oral Cancer Awareness Month
• February is American Heart Month
• February is also Gum Disease Awareness Month

Practice video reviews are a fantastic way to promote your business online. They can also be tiny ads in and of themselves. Posting a review of your practice on your newsfeed can be a great way to invite more reviews and prompt patients to chime in with their own experiences with your team.

If you decide to share a patient’s text review, always keep social media HIPAA compliance in mind. In fact, you may want to remind yourself about what not to do when you respond to Facebook reviews. If you want to encourage more reviews, don’t forget to share a link to the platform where they are most valuable to you!

The first dental Facebook post idea we recommend is to show off a piece of equipment. Most people who visit your dental practice have no idea what all the different machines and tools in the office are for. Create an interesting and educational dental Facebook post by briefly explaining how a piece of dental technology helps you better serve patients!

Here’s a great example from Accent Dental Group:

The purpose of online marketing is to connect you with your patients. Show that your practice is an industry leader by showing that you have the best technology and equipment to treat your patients.

The second dental Facebook post idea we recommend is a dental team photo. One of the greatest strengths social media offers as part of your dental marketing is its ability to build a sense of community. Focus on the needs, interests, and personalities of your patients and team members. By doing so, you create connections not as a business and its customers, but as friends.

Our client practices consistently report that one of the best ways to kickstart your dental practices’ social media engagement is by sharing photos of team members. When patients become familiar with your team and are engaged on a personal level in return, you strengthen the relationships that allow your practice to thrive.

We love how the team at Main Street Dental did it:

Dental social media marketing is showing some serious promise for dental practices. Because of the ability to give prospective patients a look into your office before they come in, you are able to build trust and connect with patients before even meeting them.

Gather your team together and snap a quick photo, post the photo to your dental practice’s Facebook page and tag your team members.

The third dental Facebook post idea is to shoot a two minute video tour. According to a study by Colgate, as many as 30 to 40 million people in the USA alone avoid the dentist because of fear and anxiety. Show potential patients that your practice is welcoming and comfortable by taking them on a quick virtual tour.

One of the best tools you have for your dental Facebook posts is Facebook Live on the Facebook smartphone app. With our social media app, you can easily create a live broadcast that will be automatically posted to your page as a video afterward! This dental Facebook Post idea from Kari Mann Dental Studio is a great example:

Involve your whole team, especially those who think they’re “too old for this.” Don’t be afraid to let your dental marketing show your lighthearted side. Our star dental practice clients strike a balance between fun and professional posts that showcases their team culture, builds unity, and invites potential patients to become a part of their practice family. This is always the best type of content to increase your reach.

If you’re having fun with these dental Facebook post ideas, you can bet your fans are also having fun following and interacting with you on social media! The growth difference between practices enthusiastically participating in social media together as a team and those practices who aren’t, is like night and day. We know, we’ve seen it.

Your dental Facebook post ideas should focus on providing value to patients. That’s why these dental Facebook post ideas have been recommended. You could do this by teaching them something new about hygiene, advising them of oral health dangers, or just simply making them smile! By getting creative with your team and considering patients’ needs, you can turn even the simplest dental Facebook post — like a reminder to brush and floss — into a showcase of your team and practice culture.

It may feel like nothing new is going on in your dental practice, but if you open yourself up to the wider world of dental news via the miracle that we call the internet, you’ll always have something to share! Find a story that highlights interesting developments in the dental field, insights on seasonal concerns, or interesting tips for your patients. You might find interesting new products or kooky stories that provoke reactions. You can set up Google alerts to have new stories sent straight to your inbox, or you might follow dental leaders like Crest or the ADA on social media to see what they are sharing.

The vast majority of your patients go to the same stores, restaurants, schools, and churches that your team does. So take the opportunity on dental social media to bond over events and news about these common spaces. You might congratulate a local team on their win, promote the upcoming school play, or give people alternate driving directions to your practice in order to avoid some new construction.