Showcasing Exceptional Oral Surgery Website Design
Before a patient steps foot in your office, they’ve almost certainly already experienced their first online interaction with your oral surgery practice. Your website gives prospective patients their first impression of your practice and plays a major role in determining whether they ever make it to your chair.
At My Social Practice, we combine expertise with fundamental design concepts to help clients design the best dental and oral surgery websites to attract new patients and support brand identity.
In this showcase, we’ll take a closer look at an example of excellent oral surgery website design and learn how a great website can form a cornerstone of your digital marketing strategy.
Fast Facts
Before we dive in, let’s take a look at some data.
- 76% of people search online for a business before visiting in person.
- 62% of users will ignore a business if it doesn’t have an online presence.
- A user’s opinion of a website forms in just 0.05 seconds.
- 38% of users stop interacting with poorly designed sites.
- Design accounts for 94% of users’ first impressions of health-related websites.
- In one study, 46% of users formed their opinion about a website’s credibility based on aesthetics and visual appeal.
Suffice to say, your oral surgery website is incredibly important to being found and chosen by patients online.
Case Study: Rocky Mountain Oral Surgery and Implant Center
Rocky Mountain Oral Surgery and Implant Center‘s website is a fantastic example of smart design and patient-focused functionality. Here’s why.
Overall Design and Aesthetic
The overall visual design of this website has been carefully crafted to fit into a more comprehensive dental branding strategy. A beautiful oral surgery website lends credibility and appeal to potential patients.
Scrolling through Rocky Mountain Oral Surgery and Implant Center’s homepage, you’ll notice these critical design elements:
Color Palette
We’ve selected to portray a specific brand identity and mood. Colors can make you feel a certain way or form specific associations about a brand—it’s marketing psychology!
RMOSIC’s website uses shades of blue, which are strongly associated with feelings of reliability and trust, along with being mentally soothing. Blue is balanced with white space to reduce visual clutter and guide the eye down the page.
Typography
We used clean, crisp fonts when designing RMOSIC’s website. Why? Once again, we turn to psychology. Typography can seriously influence a potential patient’s perception of a practice. Our goal was to communicate professionalism while considering user experience—a legible, clean font is easy to read at any size.
Custom Photography
High-quality images of staff add a personal touch to the website, avoiding the clinical, generic appearance common to many dental websites. We love highlighting what makes a practice unique—it’s people! A goofy or relaxed photo included with professional team pictures can go a long way toward making a practice seem friendly and welcoming:
Layout and Alignment
Rocky Mountain Oral Surgery and Implant Center’s website is visually appealing, and that’s in large part due to its layout. We’ve arranged elements to create a logical flow, with user-friendly blocks of text and plenty of visual breaks and interest.
A great oral surgery website is easy to navigate, naturally increasing engagement. This leads us to our next central element of excellent dental website design…
Intuitive Navigation
Website navigation is the structure behind all the visual elements that draw a patient to a website. A beautiful site needs equally thoughtful navigation to direct patients to relevant pages.
RMOSIC’s website features a fixed navigation bar that stays “pinned” to the top of the page when a user scrolls. As patients read the homepage, they can immediately access relevant pages as soon as the thought arises.
Pages are organized in logical groups within a hamburger menu, keeping clutter to a minimum.
Easy Contact and Scheduling
According to a study by Healthgrades, 80% of online users prefer to schedule healthcare appointments online, and 35% said that online scheduling is a major factor in choosing a healthcare provider. We considered that data when creating Rocky Mountain Oral Surgery and Implants Center’s website.
In the fixed navigation bar, users will find a convenient and prominent “Request an Appointment” button that acts as a call to action (CTA). A “Book a Consultation” banner adds another unobtrusive CTA.
Along with accessible online scheduling capabilities, this website makes it super simple to contact the practice. Social media icons, a visible phone number, an email contact form, and an embedded Google Business Profile and map all make it simple to reach out to the practice in whatever form a patient prefers.
Accessible Practice Information
Rocky Mountain Oral Surgery and Implants Center’s website includes all the resources and information a patient needs before a visit. The navigation menu includes:
- Doctor and staff bios
- A list of areas the practice serves
- An educational blog
- Financial information
- Patient forms
- An explanation of what to expect on a first visit
- Services and technologies offered
- Surgical and aftercare instructions
In many cases, a patient can get the answers to their questions directly from their oral surgeon’s website. Focusing on creating quality user interactions that make life easier for patients is an excellent marketing tool, subconsciously communicating professionalism and competence.
Website Speed and Optimization
An oral surgery website’s visual aesthetic is a tangible factor in its appeal, but the technical considerations are just as important. Overwhelmingly, users leave websites that take more than a few seconds to load—lightning speed is the expectation.
Some of the most common technical issues we see on dental and oral surgery websites include:
- Slow page load times
- Broken links
- SSL and HTTPS
- Non-mobile optimized sites
- Bad Java script
- Incorrect metadata
- 404 pages
- Uncompressed images
We designed Rocky Mountain Oral Surgery and Implant Center’s website to function quickly and efficiently, and My Social Practice maintains the site to fix errors and continually optimize with regular mobile and desktop audits:
Technical website optimizations don’t just speed up websites and improve user experience; they also impact oral surgery SEO. Google’s algorithm prioritizes sites with fast loading times, security, and unbroken links and pages. Website performance is a significant factor in search engine rankings for high-value keywords.
The Bottom Line: Oral Surgery Websites
Rocky Mountain Oral Surgery and Dental Implant Center’s website is an example of premium dental website design. We’ve carefully considered the most critical factors to user experience and brand identity:
- Overall Design and Aesthetic
- Intuitive Navigation
- Easy Contact and Scheduling
- Accessible Practice Information
- Website Speed and Optimization
As a dental marketing company committed to helping dentists and oral surgeons be found and chosen by patients, we aim to create an oral surgery website that makes the best first impression possible and acts as a foundation of your dental branding.
Frequently Asked Questions
Do oral surgeons need a website?
Yes! The vast majority of people find local services through online searches, so having a beautiful, functional dental website is critical for oral surgeons and other dental professionals. Your website represents your dental brand and acts as a “home base” for patients to quickly access information and resources related to your practice.
How do I optimize my oral surgery website for SEO?
Creating high-quality, keyword-optimized content for your dental or oral surgery website is one of the best ways to rank higher in Google search results. Content should provide genuine value to readers and shouldn’t be stuffed with unnatural phrases just for the sake of adding in keywords. Thoughtful content always wins over spammy articles!
Does website speed affect SEO?
The short answer is yes! Google uses multiple ranking factors in its algorithm, and page speed is a critical one. Fast websites enjoy more attention from Google, keep patients engaged, and improve user experience. Patients are more likely to schedule an appointment when they visit an SEO-optimized oral surgery website that is fast and well-designed.
About the Author: Megan Nielsen is an SEO strategist and the Grand Overlord of copywriting at My Social Practice. My Social Practice is a dental marketing company that offers a full suite of dental marketing services to thousands of dental practices throughout the United States and Canada.