Dental Marketing Case Study — David Toney DDS!
Getting over the initial doubts about becoming a social practice is a part of the process nearly all our clients face. Sharing your team culture online, involving your team and patients in social media, and asking for reviews all take you out of your comfort zone. But check out David Toney DDS and you’ll see why it’s worth it!
The team at David Toney DDS maintains a fun and well-rounded online presence: they post valuable and fun content to their social media pages regularly and include their team members whenever they can. They also really impressed us with their patient reviews! With nearly 300 patient reviews and a perfect 5.0 score on both Google and Facebook, the team at David Toney DDS has elevated their profile as the premier dental practice in their community—and potential patients are noticing.
We reached out to Laura Braswell, marketing coordinator at David Toney DDS, for some insight on how social media is growing their practice and what’s been working for them. Take something from what their team has learned to apply in your own social media strategy!
Q&A With Laura Braswell, Marketing Coordinator
(Responses edited for length and clarity.)
What has been the biggest surprise of social media marketing for you?
“Patients love pics of the staff. They like to celebrate birthdays and anniversaries with us. It helps us create relationships with them, and they get to know us better. They even bring up what they see from us online during their next visit.”
What are the most significant ways social media marketing has benefited your practice and patients?
“Patients form trust with our practice and staff. They love our online presence. They feel we are an open book and love seeing our fun side.”
What has been the biggest challenge of social media marketing for you?
“Trying to find content and creative things to post. That’s why I love the social media ideas and creative graphics we get from My Social Practice. We may not be able to use everything, but it gives us a starting point for our online activity.”
What advice would you give to a practice starting to build their online presence?
“Be consistent, original, and always stay positive with your posts.”
Thanks for sharing, Laura! We’re proud to have your awesome team as one of our valued clients!
Social media marketing doesn’t have to be difficult or complicated. As social platforms continue to evolve, using them effectively is less about technical know-how and SEO tricks and more about simply creating engaging, shareable content that sparks interaction.
So even if you have little or no social media experience, there’s never been a better time to start building your dental practice’s online presence. Request a free demo of our services and we’d love to show you step-by-step how we’ll make it happen!
Check out our most recent dental marketing case study.
Frequently Asked Questions
How often should my dental practice post to social media?
A dental practice should post as often as they have time to as long as the content is beneficial to the audience. Publishing content that never gets any engagement is what you want to stay away from.
Is paid social media advertising for dentists worth it?
Paid social media advertising is a great strategy to find new patients. TikTok, Instagram and Facebook have proven to be valuable for dentists to find new patients.
Is it best for a dental practice to post videos?
Video postss get twice as many views and more than 10x the engagement. Always focus on video content over pics and text posts.
Adrian Lefler is the CEO and Co-Founder of My Social Practice and a recognized dental marketing expert with nearly two decades of experience. He is a trusted voice in dental marketing, AI in dentistry, and emerging technology, and he hosts BYTE SIZED, a podcast focused on dental AI, innovation, and technology.
[Byte Sized Podcast Ep. 44] Why Dental AI Rollouts Stall Before They Start (It’s Not the Technology)
