How Lane & Associates Family Dentistry acquired more than 50,000 new online reviews.

Lane & Associates Family Dentistry has offered dental and orthodontic services for more than 40 years. They have 50 practices located in Raleigh, North Carolina and the surrounding area.

Challenge

Struggling to increase conversion rates on all marketing efforts which included, online paid ads, radio, print mail, SEO, billboards and social media.

Solution

Launch a marketing campaign to improve their online reputation by acquiring as many Google reviews as possible with the hope of increasing conversion.

Results

Generated more than 50,000 new reviews in less than 24 months across their 50 practices and increased conversion rates across all marketing campaigns.

The Challenge

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Our Solution

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The Results

7

Increased Positions on Google Maps

58%

Increased Conversion with Google Ads

6x

Increased ROI on All Marketing

1024

Average Increase in Google Reviews for Each Practice

”Google reviews not only helped increase new patient phone calls from Google maps, it also helped to improve the conversion on all of our marketing efforts. We found that almost 90% of our new patient regardless of how they found out about us checked our Google reviews before scheduling.
Lane AndersonChief Marketing Officer

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