Bigger Screen, Better Smiles: Why Dentists Should Care About Instagram’s iPad App
After years of requests, Instagram has finally launched an iPad app — and yes, it’s a big deal (literally).
If you’re a dentist who uses Instagram to showcase smile transformations, celebrate patients, or highlight your team culture, this update makes it easier than ever to create and share content right from the chairside or front desk. With a larger screen and full app functionality, the new iPad version gives your practice a smoother way to manage photos, Reels, Stories, and more.
Think of it as an opportunity: a bigger canvas for sharing your patients’ happiest smile moments and engaging with your community in real time.
What’s New with Instagram for iPad
Until now, using Instagram on an iPad felt a little… awkward. It was basically a stretched-out iPhone app, not designed for the bigger screen. Now, Instagram has finally optimized the experience, and it’s a game-changer.
Here are some highlights dentists will appreciate:
- Bigger, cleaner interface – No more grainy, blown-up posts. Photos and videos look crisp and professional.
- Full functionality – Reels, Stories, DMs, Explore, Notifications — all available, just like on your phone.
- Customizable feeds – Choose between “All” (recommended + people you follow), “Friends” (mutuals only), and “Latest” (chronological order).
- Better multitasking – While watching Reels, comments appear neatly on the side. In DMs, you can browse all conversations while still keeping one open.
For dental practices, this means creating, editing, and managing content is easier and more enjoyable. Whether you’re uploading before-and-after smile transformations or answering patient comments, everything is more efficient on the big screen.
How Dentists Can Use This in Their Marketing
This new iPad app gives you a bigger screen, sure, but it’s also a tool your dental practice can use to level up patient engagement. One of the easiest (and most effective) ways to do that is by setting up a dedicated Instagram photo station in your office.
Here are a few fun ideas you can try:
- Before-and-after transformations – Show off cosmetic and orthodontic results with clear, high-quality photos.
- “Braces off” celebrations – Hand patients a sign that says something cute like, “No more braces—just smiles!” and snap the big reveal.
- Smile props & signs – From oversized toothbrushes to “New Smile, Who Dis?” signs, give patients something fun to pose with.
- Team moments – Patients love seeing the human side of your office. Encourage staff to join in photos and Stories.
Using the iPad means you can instantly review shots with patients on the big screen, make quick edits, and upload straight to Instagram without switching devices. It’s a simple workflow upgrade that keeps your dental social media marketing fresh and engaging.
HIPAA Reminder: Do It the Right Way
As fun as patient photos can be, there’s one important step you can’t skip: getting permission first.
Before posting any images or videos of patients on your Instagram account, make sure you have a signed photo release form on file. This protects both your practice and your patients, while keeping you compliant with HIPAA regulations.
Building a strong social media presence is all about trust, and part of that is showing patients you take their privacy seriously. With a release form in place, you can confidently share smiles knowing everyone’s on the same page.
👉 We’ve made it easy — you can grab our HIPAA-compliant photo release form here. Click the image below!
Why This Matters for Your Practice
Instagram’s new iPad app may seem like just another tech update, but for dental practices, it’s actually an opportunity. With a bigger screen, smoother navigation, and full app functionality, it’s now easier than ever to capture, edit, and share the moments that make your practice special.
From before-and-after transformations to braces-free celebrations, the iPad gives you a simple, professional way to showcase your work and connect with patients online. Pair that with a fun in-office photo station (and the right photo release form), and you’ve got everything you need to turn everyday smiles into powerful marketing content.
So go ahead — download the app, set up that photo station, and start sharing smiles on the big screen. Your patients (and your Instagram feed) will thank you.
Frequently Asked Questions
Should dentists use Instagram for marketing?
Yes! Instagram is one of the most effective platforms for dental practices to showcase smile transformations, celebrate patients, and highlight office culture. Visual content builds trust, attracts new patients, and keeps your practice top of mind in the community.
How can dentists take better before-and-after photos for Instagram?
Use consistent lighting, the same background, and a good-quality camera (an iPad works great!). Position the patient the same way in both photos for a professional look. Many practices set up a dedicated “photo wall” to make this process quick and consistent.
What are the HIPAA rules for posting patient photos on Instagram?
Dentists must always have a signed photo release form before sharing patient photos online. This ensures HIPAA compliance and protects both the patient’s privacy and the practice’s reputation.
Is an iPad good for managing a dental practice’s social media?
Yes. The larger screen makes it easier to edit photos, review content with patients, and manage posts and messages. Instagram’s new iPad app gives practices the same features as the phone app but with a more efficient workflow.
What kind of content should dentists post on Instagram?
Popular and engaging ideas include:
- Smile reveal photos (like braces removal or whitening results).
- Team photos and behind-the-scenes fun.
- Patient testimonials (with permission).
- Educational posts about treatments.
- Mixing professional content with fun, personal posts helps patients connect with your practice.
How can dentists encourage patients to take photos for social media?
Set up a photo station with props, fun signs, and good lighting. Celebrate milestones like “new smile day” or “braces off day.” When the experience is fun, patients are more likely to participate and share the post on their own profiles, extending your reach.
Do dental practices need professional photography equipment for Instagram?
Not necessarily. While professional cameras are great, most modern smartphones and iPads take excellent photos. What matters most is good lighting, consistency, and proper framing.
How often should dentists post on Instagram?
A good starting point is 2–3 posts per week, plus a few Instagram Stories or Reels. Consistency is more important than frequency — posting regularly keeps your practice visible without overwhelming your audience.
Can dentists run Instagram ads to attract new patients?
Yes. Instagram ads can be highly effective for promoting cosmetic dentistry, orthodontics, whitening specials, and new patient offers. Ads can be targeted by location, age, and interests to reach the right audience in your community.
What are some Instagram caption ideas for dental posts?
Try pairing professional content with a lighthearted tone. For example:
- “Transformation Tuesday! ✨ Check out this new smile reveal.”
- “Nothing beats braces-off day! 🎉 Who’s ready to show off their smile?”
- “Behind the mask: Meet the team that makes your smile shine.”
Should dentists let staff manage the Instagram account?
Yes, if you set clear guidelines. Assigning a trusted team member can keep your content consistent and free up your time. Just make sure they understand HIPAA rules and your brand’s voice before they post.
About the Author: Megan Nielsen is an SEO strategist and the Grand Overlord of copywriting at My Social Practice. My Social Practice is a dental marketing company that offers a full suite of dental marketing services to thousands of dental practices throughout the United States and Canada.
