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All Posts By

Adrian Lefler

Aug 24
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dental marketing news

The Weekly Drilldown: A Google Ads Deadline This Week, Language Targeting Goes Away, and AI Creeps Further Into Search

By Websites, PPC, The Weekly Drilldown
JTNDc2NyaXB0JTIwYXN5bmMlMjBkZWZlciUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGcHJveHkuYmV5b25kd29yZHMuaW8lMkZucG0lMkYlNDBiZXlvbmR3b3JkcyUyRnBsYXllciU0MGxhdGVzdCUyRmRpc3QlMkZ1bWQuanMlMjIlMEElMjAlMjBvbmxvYWQlM0QlMjJuZXclMjBCZXlvbmRXb3Jkcy5QbGF5ZXIlMjglN0IlMEElMjAlMjAlMjAlMjB0YXJnZXQlM0ElMjB0aGlzJTJDJTBBJTIwJTIwJTIwJTIwcHJvamVjdElkJTNBJTIwNDExMDIlMkMlMEElMjAlMjAlMjAlMjBjb250ZW50SWQlM0ElMjAlMjczMGUxNzVmYy1kMmFjLTQyMzQtYTFjYi1hMTA5ODg0NjZiMWMlMjclMEElMjAlMjAlN0QlMjklMjIlM0UlMEElM0MlMkZzY3JpcHQlM0U= Every week, the MSP team breaks down the dental marketing news that actually matters, from Google updates and AI search changes to social media trends, SEO shifts, and reputation…
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Aug 19
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ranking on google

Why Isn’t My Dental Practice Ranking on Google?

By SEO
JTNDc2NyaXB0JTIwYXN5bmMlMjBkZWZlciUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGcHJveHkuYmV5b25kd29yZHMuaW8lMkZucG0lMkYlNDBiZXlvbmR3b3JkcyUyRnBsYXllciU0MGxhdGVzdCUyRmRpc3QlMkZ1bWQuanMlMjIlMEElMjAlMjBvbmxvYWQlM0QlMjJuZXclMjBCZXlvbmRXb3Jkcy5QbGF5ZXIlMjglN0IlMEElMjAlMjAlMjAlMjB0YXJnZXQlM0ElMjB0aGlzJTJDJTBBJTIwJTIwJTIwJTIwcHJvamVjdElkJTNBJTIwNDExMDIlMkMlMEElMjAlMjAlMjAlMjBjb250ZW50SWQlM0ElMjAlMjdkNmQwYTY0Zi00ZGNmLTQ5YmQtOTQ5MS0yOTc3ZmUzOGI3MTAlMjclMEElMjAlMjAlN0QlMjklMjIlM0UlMEElM0MlMkZzY3JpcHQlM0U= What You'll Learn The most common reasons a dental practice isn't showing up on Google Why your Google Business Profile matters more than most people realize How reviews, directory…
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Aug 19
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dental website speed

Quick Tip: Is My Dental Website Fast Enough?

By Quick Tips, Websites
JTNDc2NyaXB0JTIwYXN5bmMlMjBkZWZlciUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGcHJveHkuYmV5b25kd29yZHMuaW8lMkZucG0lMkYlNDBiZXlvbmR3b3JkcyUyRnBsYXllciU0MGxhdGVzdCUyRmRpc3QlMkZ1bWQuanMlMjIlMEElMjAlMjBvbmxvYWQlM0QlMjJuZXclMjBCZXlvbmRXb3Jkcy5QbGF5ZXIlMjglN0IlMEElMjAlMjAlMjAlMjB0YXJnZXQlM0ElMjB0aGlzJTJDJTBBJTIwJTIwJTIwJTIwcHJvamVjdElkJTNBJTIwNDExMDIlMkMlMEElMjAlMjAlMjAlMjBjb250ZW50SWQlM0ElMjAlMjdlODA5MzMyNS0yYTE4LTQ3ZTQtYjBiYi0zMWJmMmJmMWVhNjclMjclMEElMjAlMjAlN0QlMjklMjIlM0UlMEElM0MlMkZzY3JpcHQlM0U= Quick Tip: Is My Dental Website Fast Enough? Probably not, if you haven't checked recently. Only 43% of WordPress sites pass all three of Google's Core Web Vitals on…
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Aug 19
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My Social Practice - Helping dental practices find new patients - AI

[Byte Sized Podcast Ep. 55] AI Won’t Replace You. It Will Reveal You. Allison Lacoursiere on AI, Burnout, & Women in Leadership

By Byte Sized Podcast, AI
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 What You'll Learn Why AI creates capacity without creating permission to use it differently What's actually happening in your brain when you use AI tools all day Why dental…
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Aug 17
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My Social Practice - Helping dental practices find new patients - AI

The Weekly Drilldown: A Google Ads Deadline This Week, Language Targeting Goes Away, and AI Creeps Further Into Search

By PPC, The Weekly Drilldown
JTNDc2NyaXB0JTIwYXN5bmMlMjBkZWZlciUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGcHJveHkuYmV5b25kd29yZHMuaW8lMkZucG0lMkYlNDBiZXlvbmR3b3JkcyUyRnBsYXllciU0MGxhdGVzdCUyRmRpc3QlMkZ1bWQuanMlMjIlMEElMjAlMjBvbmxvYWQlM0QlMjJuZXclMjBCZXlvbmRXb3Jkcy5QbGF5ZXIlMjglN0IlMEElMjAlMjAlMjAlMjB0YXJnZXQlM0ElMjB0aGlzJTJDJTBBJTIwJTIwJTIwJTIwcHJvamVjdElkJTNBJTIwNDExMDIlMkMlMEElMjAlMjAlMjAlMjBjb250ZW50SWQlM0ElMjAlMjczMGUxNzVmYy1kMmFjLTQyMzQtYTFjYi1hMTA5ODg0NjZiMWMlMjclMEElMjAlMjAlN0QlMjklMjIlM0UlMEElM0MlMkZzY3JpcHQlM0U= Every week, the MSP team breaks down the dental marketing news that actually matters, from Google updates and AI search changes to social media trends, SEO shifts, and reputation…
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Aug 15
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dental website blogs

Do Dental Websites Still Need Blogs?

By Blog, Websites
JTNDc2NyaXB0JTIwYXN5bmMlMjBkZWZlciUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGcHJveHkuYmV5b25kd29yZHMuaW8lMkZucG0lMkYlNDBiZXlvbmR3b3JkcyUyRnBsYXllciU0MGxhdGVzdCUyRmRpc3QlMkZ1bWQuanMlMjIlMEElMjAlMjBvbmxvYWQlM0QlMjJuZXclMjBCZXlvbmRXb3Jkcy5QbGF5ZXIlMjglN0IlMEElMjAlMjAlMjAlMjB0YXJnZXQlM0ElMjB0aGlzJTJDJTBBJTIwJTIwJTIwJTIwcHJvamVjdElkJTNBJTIwNDExMDIlMkMlMEElMjAlMjAlMjAlMjBjb250ZW50SWQlM0ElMjAlMjc4YWI1OTJkNS1lNzdmLTQyZjctYjVmNC0zNGY4NDExMGRmZmQlMjclMEElMjAlMjAlN0QlMjklMjIlM0UlMEElM0MlMkZzY3JpcHQlM0U= What You'll Learn Whether blogs still matter for a dental website in today's search landscape How blogging supports dental SEO and helps you get found on Google Why blogs…
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Aug 14
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ask maps dental marketing tips

Quick Tip: Should I Optimize My Practice for Ask Maps?

By Quick Tips, AI, SEO
JTNDc2NyaXB0JTIwYXN5bmMlMjBkZWZlciUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGcHJveHkuYmV5b25kd29yZHMuaW8lMkZucG0lMkYlNDBiZXlvbmR3b3JkcyUyRnBsYXllciU0MGxhdGVzdCUyRmRpc3QlMkZ1bWQuanMlMjIlMEElMjAlMjBvbmxvYWQlM0QlMjJuZXclMjBCZXlvbmRXb3Jkcy5QbGF5ZXIlMjglN0IlMEElMjAlMjAlMjAlMjB0YXJnZXQlM0ElMjB0aGlzJTJDJTBBJTIwJTIwJTIwJTIwcHJvamVjdElkJTNBJTIwNDExMDIlMkMlMEElMjAlMjAlMjAlMjBjb250ZW50SWQlM0ElMjAlMjdmOTFiYjk5YS1lNmEyLTQ1MmYtOWU3ZS1hMDgzYWNhZTgzZTclMjclMEElMjAlMjAlN0QlMjklMjIlM0UlMEElM0MlMkZzY3JpcHQlM0U= Quick Tip: Should I Optimize My Practice for Ask Maps? Yes, and there's not much choice about it. Google officially discontinued the old Q&A feature on Business Profiles, replacing…
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Aug 12
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DSO, dental locations

[Byte Sized Podcast Ep. 54] Why More Dental Locations Doesn’t Mean More Money: The Financial Blind Spot Killing DSO Growth

By Byte Sized Podcast, DSO & Group Practice, Practice Management
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 What You'll Learn Why going from one practice to two is inordinately difficult and often destroys margins Where operational bloat hides as dental organizations grow What a zombie DSO…
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Aug 10
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Dental Marketing News (7)

The Weekly Drilldown: ChatGPT Ads Hit Healthcare Harder Than Google’s AI, Search Campaigns Get Auto-Upgraded, and Reddit Doubles Down on Recommendations

By AI, PPC, The Weekly Drilldown
JTNDc2NyaXB0JTIwYXN5bmMlMjBkZWZlciUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGcHJveHkuYmV5b25kd29yZHMuaW8lMkZucG0lMkYlNDBiZXlvbmR3b3JkcyUyRnBsYXllciU0MGxhdGVzdCUyRmRpc3QlMkZ1bWQuanMlMjIlMEElMjAlMjBvbmxvYWQlM0QlMjJuZXclMjBCZXlvbmRXb3Jkcy5QbGF5ZXIlMjglN0IlMEElMjAlMjAlMjAlMjB0YXJnZXQlM0ElMjB0aGlzJTJDJTBBJTIwJTIwJTIwJTIwcHJvamVjdElkJTNBJTIwNDExMDIlMkMlMEElMjAlMjAlMjAlMjBjb250ZW50SWQlM0ElMjAlMjcyZmFlMzU1OS01YjhjLTQxMTQtYThiNC0yNjRjMDFjNDQ5OTQlMjclMEElMjAlMjAlN0QlMjklMjIlM0UlMEElM0MlMkZzY3JpcHQlM0U= Every week, the MSP team breaks down the dental marketing news that actually matters, from Google updates and AI search changes to social media trends, SEO shifts, and reputation…
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