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All Posts By

Adrian Lefler

Sep 16
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My Social Practice - Helping dental practices find new patients - AI

What AI Can’t Replace: Adrian Lefler’s Leadership Lessons from The Edge Podcast

By AI, Dental Marketing
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Sep 14
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Dental Marketing News (12)

The Weekly Drilldown: A Google Ads Deadline This Week, Language Targeting Goes Away, and AI Creeps Further Into Search

By PPC, AI, SEO, The Weekly Drilldown
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Sep 12
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Dental Marketing Tips (9)

Quick Tip: Should Every Service Have Its Own Page?

By Quick Tips, Websites
JTNDc2NyaXB0JTIwYXN5bmMlMjBkZWZlciUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGcHJveHkuYmV5b25kd29yZHMuaW8lMkZucG0lMkYlNDBiZXlvbmR3b3JkcyUyRnBsYXllciU0MGxhdGVzdCUyRmRpc3QlMkZ1bWQuanMlMjIlMEElMjAlMjBvbmxvYWQlM0QlMjJuZXclMjBCZXlvbmRXb3Jkcy5QbGF5ZXIlMjglN0IlMEElMjAlMjAlMjAlMjB0YXJnZXQlM0ElMjB0aGlzJTJDJTBBJTIwJTIwJTIwJTIwcHJvamVjdElkJTNBJTIwNDExMDIlMkMlMEElMjAlMjAlMjAlMjBjb250ZW50SWQlM0ElMjAlMjdmM2Q5ZmJhYS1jMWQzLTQwOTQtODRmMi0yYmJkNDUzYWIwNTAlMjclMEElMjAlMjAlN0QlMjklMjIlM0UlMEElM0MlMkZzY3JpcHQlM0U= Quick Tip: Should Every Service Have Its Own Page? Yes, at least for your core treatments. Dedicated service pages are built so each treatment ranks where a patient actually…
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Sep 08
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Membership Plans

[Byte Sized Podcast Ep. 57] Why Dental Practice Profits Are Shrinking, and How Membership Plans Fix It

By Byte Sized Podcast, Practice Management
JTNDaWZyYW1lJTIwZGF0YS10ZXN0aWQlM0QlMjJlbWJlZC1pZnJhbWUlMjIlMjBzdHlsZSUzRCUyMmJvcmRlci1yYWRpdXMlM0ExMnB4JTIyJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZvcGVuLnNwb3RpZnkuY29tJTJGZW1iZWQlMkZlcGlzb2RlJTJGN3VVbTUwNGNuMU11c2ZicVhwNXNLYiUyRnZpZGVvJTNGdXRtX3NvdXJjZSUzRGdlbmVyYXRvciUyNnNpJTNENzY4ODI2NDkxZDM5NDNiNyUyMiUyMHdpZHRoJTNEJTIyNjI0JTIyJTIwaGVpZ2h0JTNEJTIyMzUxJTIyJTIwZnJhbWVCb3JkZXIlM0QlMjIwJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNEJTIyJTIyJTIwYWxsb3clM0QlMjJhdXRvcGxheSUzQiUyMGNsaXBib2FyZC13cml0ZSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGZ1bGxzY3JlZW4lM0IlMjBwaWN0dXJlLWluLXBpY3R1cmUlMjIlMjBsb2FkaW5nJTNEJTIybGF6eSUyMiUzRSUzQyUyRmlmcmFtZSUzRQ== What You'll Learn Why dental practice profitability is shrinking even as revenue grows How umbrella PPO policies route claims through the lowest reimbursement Why AI revenue cycle tools help…
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Sep 07
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Dental Marketing News (13)

The Weekly Drilldown: A Local Services Ads Bug to Watch, ChatGPT Ads Go Global, and Don’t Panic Over That Analytics Glitch

By PPC, AI, SEO, The Weekly Drilldown
JTNDc2NyaXB0JTIwYXN5bmMlMjBkZWZlciUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGcHJveHkuYmV5b25kd29yZHMuaW8lMkZucG0lMkYlNDBiZXlvbmR3b3JkcyUyRnBsYXllciU0MGxhdGVzdCUyRmRpc3QlMkZ1bWQuanMlMjIlMEElMjAlMjBvbmxvYWQlM0QlMjJuZXclMjBCZXlvbmRXb3Jkcy5QbGF5ZXIlMjglN0IlMEElMjAlMjAlMjAlMjB0YXJnZXQlM0ElMjB0aGlzJTJDJTBBJTIwJTIwJTIwJTIwcHJvamVjdElkJTNBJTIwNDExMDIlMkMlMEElMjAlMjAlMjAlMjBjb250ZW50SWQlM0ElMjAlMjc1NDgwMWYzZi1jOGY5LTRlZGItOTEwOS0yZTE2OTRmNTc4NjMlMjclMEElMjAlMjAlN0QlMjklMjIlM0UlMEElM0MlMkZzY3JpcHQlM0U= Every week, the MSP team breaks down the dental marketing news that actually matters, from Google updates and AI search changes to social media trends, SEO shifts, and reputation…
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Sep 04
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revenue cycle management

[Byte Sized Podcast Ep. 56] Revenue Cycle Management, Real AI, and the Companies That Are Faking It with Amber Day

By Byte Sized Podcast, AI
JTNDaWZyYW1lJTIwZGF0YS10ZXN0aWQlM0QlMjJlbWJlZC1pZnJhbWUlMjIlMjBzdHlsZSUzRCUyMmJvcmRlci1yYWRpdXMlM0ExMnB4JTIyJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZvcGVuLnNwb3RpZnkuY29tJTJGZW1iZWQlMkZlcGlzb2RlJTJGMzJMUjZWQzl0cm9pbGRHZXF0VWVobSUzRnV0bV9zb3VyY2UlM0RnZW5lcmF0b3IlMjZzaSUzRDM2NWZhOTVjYjMxNzRlODclMjIlMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUyMGhlaWdodCUzRCUyMjM1MiUyMiUyMGZyYW1lQm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRCUyMiUyMiUyMGFsbG93JTNEJTIyYXV0b3BsYXklM0IlMjBjbGlwYm9hcmQtd3JpdGUlM0IlMjBlbmNyeXB0ZWQtbWVkaWElM0IlMjBmdWxsc2NyZWVuJTNCJTIwcGljdHVyZS1pbi1waWN0dXJlJTIyJTIwbG9hZGluZyUzRCUyMmxhenklMjIlM0UlM0MlMkZpZnJhbWUlM0U= What You'll Learn The difference between robotic process automation and actual AI What questions to ask vendors before signing any contract Why practices write off thousands in claims every…
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Sep 03
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local seo for dentists

How Is AI Changing Local SEO for Dentists?

By SEO, AI
JTNDc2NyaXB0JTIwYXN5bmMlMjBkZWZlciUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGcHJveHkuYmV5b25kd29yZHMuaW8lMkZucG0lMkYlNDBiZXlvbmR3b3JkcyUyRnBsYXllciU0MGxhdGVzdCUyRmRpc3QlMkZ1bWQuanMlMjIlMEElMjAlMjBvbmxvYWQlM0QlMjJuZXclMjBCZXlvbmRXb3Jkcy5QbGF5ZXIlMjglN0IlMEElMjAlMjAlMjAlMjB0YXJnZXQlM0ElMjB0aGlzJTJDJTBBJTIwJTIwJTIwJTIwcHJvamVjdElkJTNBJTIwNDExMDIlMkMlMEElMjAlMjAlMjAlMjBjb250ZW50SWQlM0ElMjAlMjc0MjM1Y2U4OS1mZGE4LTQxZWMtYjdlNC00ZDNkNDEyYzM3MDclMjclMEElMjAlMjAlN0QlMjklMjIlM0UlMEElM0MlMkZzY3JpcHQlM0U= What You'll Learn How AI Overviews and AI chatbots are changing the way patients search for a dentist Why your Google Business Profile matters even more in an AI-driven…
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Aug 28
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Dental Marketing Tips (7)

Quick Tip: Should Dentists Avoid Stock Photos?

By Quick Tips, Websites
JTNDc2NyaXB0JTIwYXN5bmMlMjBkZWZlciUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGcHJveHkuYmV5b25kd29yZHMuaW8lMkZucG0lMkYlNDBiZXlvbmR3b3JkcyUyRnBsYXllciU0MGxhdGVzdCUyRmRpc3QlMkZ1bWQuanMlMjIlMEElMjAlMjBvbmxvYWQlM0QlMjJuZXclMjBCZXlvbmRXb3Jkcy5QbGF5ZXIlMjglN0IlMEElMjAlMjAlMjAlMjB0YXJnZXQlM0ElMjB0aGlzJTJDJTBBJTIwJTIwJTIwJTIwcHJvamVjdElkJTNBJTIwNDExMDIlMkMlMEElMjAlMjAlMjAlMjBjb250ZW50SWQlM0ElMjAlMjczMjI0MjM3MS01MWM1LTQyMDktODgyNy1lM2Q5OTZlYTNlYjAlMjclMEElMjAlMjAlN0QlMjklMjIlM0UlMEElM0MlMkZzY3JpcHQlM0U= Quick Tip: Should Dentists Avoid Stock Photos? Mostly, yes. The credibility gap between stock and custom photography is widest in industries where trust is paramount, and healthcare is at…
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