Jan 08

Train ChatGPT to Be Your Professional Copywriter (In Your Exact Voice)

By Megan Nielsen AI, Copywriting

JTNDc2NyaXB0JTIwYXN5bmMlMjBkZWZlciUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGcHJveHkuYmV5b25kd29yZHMuaW8lMkZucG0lMkYlNDBiZXlvbmR3b3JkcyUyRnBsYXllciU0MGxhdGVzdCUyRmRpc3QlMkZ1bWQuanMlMjIlMEElMjAlMjBvbmxvYWQlM0QlMjJuZXclMjBCZXlvbmRXb3Jkcy5QbGF5ZXIlMjglN0IlMEElMjAlMjAlMjAlMjB0YXJnZXQlM0ElMjB0aGlzJTJDJTBBJTIwJTIwJTIwJTIwcHJvamVjdElkJTNBJTIwNDExMDIlMkMlMEElMjAlMjAlMjAlMjBjb250ZW50SWQlM0ElMjAlMjdlZWMzOGRlNC1lYzRmLTQ1NGMtODU1NS0wYmNlYTAwN2I2ZTYlMjclMEElMjAlMjAlN0QlMjklMjIlM0UlMEElM0MlMkZzY3JpcHQlM0U= What You'll Learn: What AI "projects" are and why they matter for dental content creation Step-by-step setup for a Claude project with your dental brand style guide Step-by-step setup…

Jan 05

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2026 PPC Trends Every Dental Practice Should Get Ahead of Now

By Adrian Lefler AI, PPC

JTNDc2NyaXB0JTIwYXN5bmMlMjBkZWZlciUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGcHJveHkuYmV5b25kd29yZHMuaW8lMkZucG0lMkYlNDBiZXlvbmR3b3JkcyUyRnBsYXllciU0MGxhdGVzdCUyRmRpc3QlMkZ1bWQuanMlMjIlMEElMjAlMjBvbmxvYWQlM0QlMjJuZXclMjBCZXlvbmRXb3Jkcy5QbGF5ZXIlMjglN0IlMEElMjAlMjAlMjAlMjB0YXJnZXQlM0ElMjB0aGlzJTJDJTBBJTIwJTIwJTIwJTIwcHJvamVjdElkJTNBJTIwNDExMDIlMkMlMEElMjAlMjAlMjAlMjBjb250ZW50SWQlM0ElMjAlMjc4ZjE2YjE2NC02YzBkLTRjMWItYjZlYS0wOGU2YmNkYzllNzIlMjclMEElMjAlMjAlN0QlMjklMjIlM0UlMEElM0MlMkZzY3JpcHQlM0U= What You'll Learn: How AI-powered campaigns are reshaping dental practice advertising (and why human oversight matters more than ever) The "Performance Max problem" and how to make it work…

Jan 01

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Google’s 2025 Algorithm Updates: What Dental Practices Need to Know for SEO Success

By Adrian Lefler News Update, SEO

JTNDc2NyaXB0JTIwYXN5bmMlMjBkZWZlciUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGcHJveHkuYmV5b25kd29yZHMuaW8lMkZucG0lMkYlNDBiZXlvbmR3b3JkcyUyRnBsYXllciU0MGxhdGVzdCUyRmRpc3QlMkZ1bWQuanMlMjIlMEElMjAlMjBvbmxvYWQlM0QlMjJuZXclMjBCZXlvbmRXb3Jkcy5QbGF5ZXIlMjglN0IlMEElMjAlMjAlMjAlMjB0YXJnZXQlM0ElMjB0aGlzJTJDJTBBJTIwJTIwJTIwJTIwcHJvamVjdElkJTNBJTIwNDExMDIlMkMlMEElMjAlMjAlMjAlMjBjb250ZW50SWQlM0ElMjAlMjc1OTFkNjc5Yi1lMzQzLTQ5NGUtOGMyNS03OWI2NDViYWY0NmElMjclMEElMjAlMjAlN0QlMjklMjIlM0UlMEElM0MlMkZzY3JpcHQlM0U= What You'll Learn: How Google's three core algorithm updates and one spam update in 2025 impact dental practice visibility online in 2026 Why AI is fundamentally changing how Google…

Dec 28

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AI Brand Mentions: How to Earn and Track Them for SEO and AI Search

By Adrian Lefler Dental Branding, Dental Marketing, SEO

Updated August 17, 2026 Quick Answer: AI brand mentions are references to your brand by name across the web (in articles, forums, reviews, directories, podcasts, and social posts) that AI…

Dec 08

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LLMO for Dentists: How To Show Up In AI Answers

By Adrian Lefler AI, SEO

JTNDc2NyaXB0JTIwYXN5bmMlMjBkZWZlciUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGcHJveHkuYmV5b25kd29yZHMuaW8lMkZucG0lMkYlNDBiZXlvbmR3b3JkcyUyRnBsYXllciU0MGxhdGVzdCUyRmRpc3QlMkZ1bWQuanMlMjIlMEElMjAlMjBvbmxvYWQlM0QlMjJuZXclMjBCZXlvbmRXb3Jkcy5QbGF5ZXIlMjglN0IlMEElMjAlMjAlMjAlMjB0YXJnZXQlM0ElMjB0aGlzJTJDJTBBJTIwJTIwJTIwJTIwcHJvamVjdElkJTNBJTIwNDExMDIlMkMlMEElMjAlMjAlMjAlMjBjb250ZW50SWQlM0ElMjAlMjdjMjRlMTZkYS0xOTFmLTQwMTMtYjA0Yi1jOTMzNzBlNGY3ZWMlMjclMEElMjAlMjAlN0QlMjklMjIlM0UlMEElM0MlMkZzY3JpcHQlM0U= What You'll Learn: By the end of this article, you’ll know how to: Explain LLMO for dentists in simple terms and how it differs from traditional SEO for dentists…

Dec 03

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7 Key Indicators of Success in Organic Search for Dentists in 2026

By Adrian Lefler SEO, Websites

JTNDc2NyaXB0JTIwYXN5bmMlMjBkZWZlciUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGcHJveHkuYmV5b25kd29yZHMuaW8lMkZucG0lMkYlNDBiZXlvbmR3b3JkcyUyRnBsYXllciU0MGxhdGVzdCUyRmRpc3QlMkZ1bWQuanMlMjIlMEElMjAlMjBvbmxvYWQlM0QlMjJuZXclMjBCZXlvbmRXb3Jkcy5QbGF5ZXIlMjglN0IlMEElMjAlMjAlMjAlMjB0YXJnZXQlM0ElMjB0aGlzJTJDJTBBJTIwJTIwJTIwJTIwcHJvamVjdElkJTNBJTIwNDExMDIlMkMlMEElMjAlMjAlMjAlMjBjb250ZW50SWQlM0ElMjAlMjcwYmU3ZGM0OC1iNDdmLTRkYmItOTgyMC04MzdlOGViMGNiZmMlMjclMEElMjAlMjAlN0QlMjklMjIlM0UlMEElM0MlMkZzY3JpcHQlM0U= What You'll Learn: How to measure the quality of website traffic Where your dental practice should be showing up in search results (hint: not just Google) Why trendspotting can…