You may have recently seen the “Dental Touchdown Dance Contest” we held in celebration of Super Bowl weekend. We invited dental teams to show us their best moves for a chance to win a prize — but they also discovered how sharing fun practice videos attracts new patients!
My Social Practice put out the call for dental teams to show us their best touchdown dance, and you all responded with some end zone-worthy moves! Check out some of our favorites in this Facebook highlight video:
Beyond just having a chance to win a prize, we also wanted participants to discover the branding and marketing power of sharing videos that showcase your practice culture. We looked at entry videos that practices had posted on their own pages, and found that they were not only helping to build relationships, but attract new patients as well!
Check out how Dental Touchdown Dance videos helped potential patients find the practice and turned existing patients into advocates:
Chesterfield Hilltown Dental racked up a ton of shares on their video, introducing their practice to more of the people most likely to become new patients.
Patients of Cornerstone Dental Associates commented with how much they love their dentist, increasing the likelihood that friends will see their recommendation of the practice.
Aside from getting hundreds of Likes, Happy Smiles – Meridian strengthened their connection with a new patient and reminded at least one person to set an appointment!
Having fun together with your team and sharing videos with fans is a simple secret of social media success. As you show that your team strives to build personal, lifelong healthcare relationships, your patients will be more likely to introduce you to family and friends — helping you grow your audience and your business.