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- Dental Marketing Case Study – Columbus Center For Periodontics & Dental Implants
Dental Marketing Case Study – Columbus Center For Periodontics & Dental Implants
If you’re looking for an example of how to build patient relationships through remarkable social media, look no further than the team at Columbus Center for Periodontics & Dental Implants! Patients love the excellent experience they have in the practice, and through social media, that experience is continued until their next visit.
The team at Columbus Center for Periodontics & Dental Implants knows how to keep their social media feed fresh and interesting with a variety of content. Whether it’s a fun team photo, a prize giveaway, or a charitable cause, they always have something engaging and relevant for patients and fans to interact with. They say one of the biggest benefits social media is it allows them to show potential patients their fun and caring practice culture!
We reached out to Michelle Gault, office ambassador of the practice, for some insight on how social media is growing their business and what’s been working for them. Take something from what their team has learned to apply in your own social media strategy!
Q&A With Michelle Gault, Office Ambassador
(Responses edited for length and clarity.)
What has been the biggest surprise of social media marketing for you?
“In the beginning, our team was reluctant to participate in some of the photos and videos. After seeing the impact our personal posts have on our patients, our team has surprisingly grown more comfortable with participating. They feel good about the posts and know that without them our patients would still be reluctant to visit the practice.”
Which of your team’s social media efforts have shown to be most effective?
“We feel that posts containing a video paired with a giveaway have been the most successful. Our patients enjoy seeing the other side of our practice and really get involved when we have something to offer for their participation.”
What has been the biggest benefit to your practice and patients since you started using social media?
“Our patient relationships have changed tremendously since utilizing social media. Everyone can now see firsthand how we care about them wholeheartedly. Patients generally do not like to visit dental offices, including ours, and our presence on social media has changed the way patients feel about us before they even meet us. They feel like part of the team before setting foot in the door.”
What kind of feedback have you gotten from patients about your social media?
“We were unsure if our patients actually took the time to look at and engage with our posts. After taking a bit of a break from posting, several of our patients asked why they hadn’t seen any recent photos and videos from us. This made us realize that they really do see us and want to engage with our practice.”
Thank you for sharing, Michelle! Your team really understands how social media grows dental practices, and we’ve loved watching your online presence grow!
At its core, dental social media marketing is about growing practices through increasing your reach, enhancing your local reputation, and building relationships with patients and potential patients. My Social Practice has remained laser-focused on these key objectives for over a decade as we’ve built the perfect dental social media solution.
Even if you have no social media experience and no time to learn, My Social Practice’s fully-managed solution does all the heavy lifting for you—growing your practice while you focus on serving your patients.
Learn more and request a free demo of our services and we’d love to show you step-by-step how we can make your practice shine online!
Check out our most recent dental marketing case study.
About the Author: Blake Hadley is an expert dental marketer and one of the founding members of My Social Practice. My Social Practice is a dental marketing company located in Salt Lake City, Utah. Blake is passionate about helping dental practices grow. If you’d like to book Blake or one of the other members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dental practices or our dental websites service, you can learn more here.