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All Posts By

Adrian Lefler

Jan 15
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dental ads

Why The Cost of Dental Ads Is Doubling (And What Smart Practices Are Doing Instead)

By PPC
JTNDc2NyaXB0JTIwYXN5bmMlMjBkZWZlciUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGcHJveHkuYmV5b25kd29yZHMuaW8lMkZucG0lMkYlNDBiZXlvbmR3b3JkcyUyRnBsYXllciU0MGxhdGVzdCUyRmRpc3QlMkZ1bWQuanMlMjIlMEElMjAlMjBvbmxvYWQlM0QlMjJuZXclMjBCZXlvbmRXb3Jkcy5QbGF5ZXIlMjglN0IlMEElMjAlMjAlMjAlMjB0YXJnZXQlM0ElMjB0aGlzJTJDJTBBJTIwJTIwJTIwJTIwcHJvamVjdElkJTNBJTIwNDExMDIlMkMlMEElMjAlMjAlMjAlMjBjb250ZW50SWQlM0ElMjAlMjc0MTQ2MmFlYS00NzQ0LTQyN2UtYjFiZi0yM2EzNjUwOWQ5MWUlMjclMEElMjAlMjAlN0QlMjklMjIlM0UlMEElM0MlMkZzY3JpcHQlM0U= What You'll Learn: The supply-and-demand problem driving ad prices up Why AI is making Google Ads more expensive for dentists The true cost difference between ads and SEO How…
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Jan 10
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AI Search

How AI Search Is Changing the Way Patients Find Dentists

By AI
JTNDc2NyaXB0JTIwYXN5bmMlMjBkZWZlciUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGcHJveHkuYmV5b25kd29yZHMuaW8lMkZucG0lMkYlNDBiZXlvbmR3b3JkcyUyRnBsYXllciU0MGxhdGVzdCUyRmRpc3QlMkZ1bWQuanMlMjIlMEElMjAlMjBvbmxvYWQlM0QlMjJuZXclMjBCZXlvbmRXb3Jkcy5QbGF5ZXIlMjglN0IlMEElMjAlMjAlMjAlMjB0YXJnZXQlM0ElMjB0aGlzJTJDJTBBJTIwJTIwJTIwJTIwcHJvamVjdElkJTNBJTIwNDExMDIlMkMlMEElMjAlMjAlMjAlMjBjb250ZW50SWQlM0ElMjAlMjdmMDFlMWZkMS00ZTA1LTQzYzYtYjQ0NS05MGVlYjZkMjVmZTQlMjclMEElMjAlMjAlN0QlMjklMjIlM0UlMEElM0MlMkZzY3JpcHQlM0U= What You'll Learn: Why 60% of Google searches now result in zero clicks How AI search works differently than traditional SEO Why your current SEO strategy may already be…
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Jan 05
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PPC Trends for Dentists featured

2026 PPC Trends Every Dental Practice Should Get Ahead of Now

By AI, PPC
JTNDc2NyaXB0JTIwYXN5bmMlMjBkZWZlciUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGcHJveHkuYmV5b25kd29yZHMuaW8lMkZucG0lMkYlNDBiZXlvbmR3b3JkcyUyRnBsYXllciU0MGxhdGVzdCUyRmRpc3QlMkZ1bWQuanMlMjIlMEElMjAlMjBvbmxvYWQlM0QlMjJuZXclMjBCZXlvbmRXb3Jkcy5QbGF5ZXIlMjglN0IlMEElMjAlMjAlMjAlMjB0YXJnZXQlM0ElMjB0aGlzJTJDJTBBJTIwJTIwJTIwJTIwcHJvamVjdElkJTNBJTIwNDExMDIlMkMlMEElMjAlMjAlMjAlMjBjb250ZW50SWQlM0ElMjAlMjc4ZjE2YjE2NC02YzBkLTRjMWItYjZlYS0wOGU2YmNkYzllNzIlMjclMEElMjAlMjAlN0QlMjklMjIlM0UlMEElM0MlMkZzY3JpcHQlM0U= What You'll Learn: How AI-powered campaigns are reshaping dental practice advertising (and why human oversight matters more than ever) The "Performance Max problem" and how to make it work…
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Jan 04
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My Social Practice - Helping dental practices find new patients - SEO, Strategy

[Byte Sized Podcast Ep. 25] Your SEO Strategy is Dead: Why AI Just Killed Traditional Search Feat. Ridgely Goldsborough

By AI, Byte Sized Podcast
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 What You'll Learn Why patients trust AI recommendations like personal referrals and how this changes everything about dental marketing How voice search and AI conversations are eliminating website visits…
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Jan 01
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Google Algorithm Updates

Google’s 2025 Algorithm Updates: What Dental Practices Need to Know for SEO Success

By News Update, SEO
JTNDc2NyaXB0JTIwYXN5bmMlMjBkZWZlciUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGcHJveHkuYmV5b25kd29yZHMuaW8lMkZucG0lMkYlNDBiZXlvbmR3b3JkcyUyRnBsYXllciU0MGxhdGVzdCUyRmRpc3QlMkZ1bWQuanMlMjIlMEElMjAlMjBvbmxvYWQlM0QlMjJuZXclMjBCZXlvbmRXb3Jkcy5QbGF5ZXIlMjglN0IlMEElMjAlMjAlMjAlMjB0YXJnZXQlM0ElMjB0aGlzJTJDJTBBJTIwJTIwJTIwJTIwcHJvamVjdElkJTNBJTIwNDExMDIlMkMlMEElMjAlMjAlMjAlMjBjb250ZW50SWQlM0ElMjAlMjc1OTFkNjc5Yi1lMzQzLTQ5NGUtOGMyNS03OWI2NDViYWY0NmElMjclMEElMjAlMjAlN0QlMjklMjIlM0UlMEElM0MlMkZzY3JpcHQlM0U= What You'll Learn: How Google's three core algorithm updates and one spam update in 2025 impact dental practice visibility online in 2026 Why AI is fundamentally changing how Google…
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Dec 29
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My Social Practice - Helping dental practices find new patients - SEO, Strategy

[Byte Sized Podcast Ep. 24] 41% of Your Team Is Sabotaging Your AI – Here’s Why Feat. Paul Murphy

By AI, Byte Sized Podcast, HIPAA
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 What You'll Learn The 31% to 41% Reality: Why employee sabotage rates jump dramatically with Gen Z workers and why their tech savviness makes them your biggest threat Three…
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Dec 15
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online dental scheduling

[Byte Sized Podcast Ep. 23] Frictionless Online Dental Scheduling: Why Your Practice Needs It Now Feat. Colin Ambler

By Byte Sized Podcast, Online Scheduler
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 What You'll Learn The Hidden Cost of Manual Scheduling: Why practices lose hundreds of appointments monthly (worth $40,000-90,000) by not offering online dental scheduling The 25% Daily Vanishing Act:…
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