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Dental Marketing

Dental marketing articles, education and training.

Sep 21
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My Social Practice - Helping dental practices find new patients - dental marketing

[Byte Sized Podcast Ep. 58] Personal Branding for Dentists: The Competitive Advantage in the Age of AI

By Byte Sized Podcast, Dental Branding, Dental Marketing
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 What You'll Learn Why most dental websites look identical and what it actually takes to differentiate The first question to answer before any branding work begins What to do…
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Sep 16
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My Social Practice - Helping dental practices find new patients - dental marketing

What AI Can’t Replace: Adrian Lefler’s Leadership Lessons from The Edge Podcast

By AI, Dental Marketing
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 What You'll Learn Why Adrian Lefler walked away from a bankrupt business and into dental marketing How narrowing focus to one industry became MSP's biggest competitive advantage What it…
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Jul 14
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AI dental marketing

[Byte Sized Podcast Ep. 49] AI Can’t Have the Idea: Why Human Creativity Still Runs the Room

By Byte Sized Podcast, AI, Dental Marketing
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 What You'll Learn Why AI tools consistently fail at generating original marketing strategies and creative ideas The difference between AI as an execution tool versus AI as a thinking…
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Jun 30
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My Social Practice - Helping dental practices find new patients - dental marketing

[Byte Sized Podcast Ep. 47] Earned Media for Dentists: The Link-Building Strategy That Builds Your Reputation and Rankings

By Byte Sized Podcast, Dental Branding, Dental Marketing
JTNDaWZyYW1lJTIwZGF0YS10ZXN0aWQlM0QlMjJlbWJlZC1pZnJhbWUlMjIlMjBzdHlsZSUzRCUyMmJvcmRlci1yYWRpdXMlM0ExMnB4JTIyJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZvcGVuLnNwb3RpZnkuY29tJTJGZW1iZWQlMkZlcGlzb2RlJTJGMnB1dU5reW5YNEJRSXEzaVROaTJqQyUyRnZpZGVvJTNGdXRtX3NvdXJjZSUzRGdlbmVyYXRvciUyNnNpJTNEYmNlNTJjMWEyY2RmNGU2MSUyMiUyMHdpZHRoJTNEJTIyNDk2JTIyJTIwaGVpZ2h0JTNEJTIyMjc5JTIyJTIwZnJhbWVCb3JkZXIlM0QlMjIwJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNEJTIyJTIyJTIwYWxsb3clM0QlMjJhdXRvcGxheSUzQiUyMGNsaXBib2FyZC13cml0ZSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGZ1bGxzY3JlZW4lM0IlMjBwaWN0dXJlLWluLXBpY3R1cmUlMjIlMjBsb2FkaW5nJTNEJTIybGF6eSUyMiUzRSUzQyUyRmlmcmFtZSUzRQ== What You'll Learn Why backlinks remain the foundation of how Google and AI systems decide who to trust The difference between buying links and earning them through digital PR…
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Mar 18
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authentic marketing for dentists

Dental Marketing in the Age of AI: Why Authentic Marketing and Storytelling Still Win

By AI, Dental Marketing, Webinars
JTNDc2NyaXB0JTIwYXN5bmMlMjBkZWZlciUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGcHJveHkuYmV5b25kd29yZHMuaW8lMkZucG0lMkYlNDBiZXlvbmR3b3JkcyUyRnBsYXllciU0MGxhdGVzdCUyRmRpc3QlMkZ1bWQuanMlMjIlMEElMjAlMjBvbmxvYWQlM0QlMjJuZXclMjBCZXlvbmRXb3Jkcy5QbGF5ZXIlMjglN0IlMEElMjAlMjAlMjAlMjB0YXJnZXQlM0ElMjB0aGlzJTJDJTBBJTIwJTIwJTIwJTIwcHJvamVjdElkJTNBJTIwNDExMDIlMkMlMEElMjAlMjAlMjAlMjBjb250ZW50SWQlM0ElMjAlMjcxMjg3MWQ2Zi1iODUyLTQ1NTktYWJmNi04OWRhMGY1NDEzZmQlMjclMEElMjAlMjAlN0QlMjklMjIlM0UlMEElM0MlMkZzY3JpcHQlM0U= What You'll Learn: Why authenticity still matters in an AI-heavy marketing world How storytelling helps dental practices stand out from same-sounding competitors The difference between business development and sales…
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Feb 26
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dental new patient journey

The New Patient Journey in 2026: From AI Search to the Appointment Chair

By AI, Dental Marketing, Online Scheduler, SEO
JTNDc2NyaXB0JTIwYXN5bmMlMjBkZWZlciUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGcHJveHkuYmV5b25kd29yZHMuaW8lMkZucG0lMkYlNDBiZXlvbmR3b3JkcyUyRnBsYXllciU0MGxhdGVzdCUyRmRpc3QlMkZ1bWQuanMlMjIlMEElMjAlMjBvbmxvYWQlM0QlMjJuZXclMjBCZXlvbmRXb3Jkcy5QbGF5ZXIlMjglN0IlMEElMjAlMjAlMjAlMjB0YXJnZXQlM0ElMjB0aGlzJTJDJTBBJTIwJTIwJTIwJTIwcHJvamVjdElkJTNBJTIwNDExMDIlMkMlMEElMjAlMjAlMjAlMjBjb250ZW50SWQlM0ElMjAlMjc5ZWFhNDc1MC0xZjk0LTRjZWMtYmI1OS03MmEwYzI0NzYwMmElMjclMEElMjAlMjAlN0QlMjklMjIlM0UlMEElM0MlMkZzY3JpcHQlM0U= Updated Sept 18, 2026 Quick Answer: In 2026, the dental new patient journey runs through five stages before anyone calls your office: (1) an AI search query in ChatGPT,…
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Feb 25
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Cosmetic Patients AI search

Why Cosmetic Patients Search Differently (And How AI Helps You Show Up)

By AI, Dental Marketing, SEO
JTNDc2NyaXB0JTIwYXN5bmMlMjBkZWZlciUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGcHJveHkuYmV5b25kd29yZHMuaW8lMkZucG0lMkYlNDBiZXlvbmR3b3JkcyUyRnBsYXllciU0MGxhdGVzdCUyRmRpc3QlMkZ1bWQuanMlMjIlMEElMjAlMjBvbmxvYWQlM0QlMjJuZXclMjBCZXlvbmRXb3Jkcy5QbGF5ZXIlMjglN0IlMEElMjAlMjAlMjAlMjB0YXJnZXQlM0ElMjB0aGlzJTJDJTBBJTIwJTIwJTIwJTIwcHJvamVjdElkJTNBJTIwNDExMDIlMkMlMEElMjAlMjAlMjAlMjBjb250ZW50SWQlM0ElMjAlMjcwYmUzMDhhZS0xZTdmLTQ0ZDEtYTczYS02YTQ0OTA0NDBmMmUlMjclMEElMjAlMjAlN0QlMjklMjIlM0UlMEElM0MlMkZzY3JpcHQlM0U= What You'll Learn: Why cosmetic dental patients use conversational, research-driven search queries How AI tools are reshaping SEO for cosmetic dentistry What AI-powered advertising looks like for high-value procedure…
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Feb 06
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super bowl

The Super Bowl Is Basically Just Dental Marketing (I Think)

By Dental Marketing, Just For Fun
JTNDc2NyaXB0JTIwYXN5bmMlMjBkZWZlciUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGcHJveHkuYmV5b25kd29yZHMuaW8lMkZucG0lMkYlNDBiZXlvbmR3b3JkcyUyRnBsYXllciU0MGxhdGVzdCUyRmRpc3QlMkZ1bWQuanMlMjIlMEElMjAlMjBvbmxvYWQlM0QlMjJuZXclMjBCZXlvbmRXb3Jkcy5QbGF5ZXIlMjglN0IlMEElMjAlMjAlMjAlMjB0YXJnZXQlM0ElMjB0aGlzJTJDJTBBJTIwJTIwJTIwJTIwcHJvamVjdElkJTNBJTIwNDExMDIlMkMlMEElMjAlMjAlMjAlMjBjb250ZW50SWQlM0ElMjAlMjdjMDdlODdiNS01Mjk0LTRjYzctYmZmMy1hMWRmNjhiNWFjZTUlMjclMEElMjAlMjAlN0QlMjklMjIlM0UlMEElM0MlMkZzY3JpcHQlM0U= What You'll Learn: A very well-considered metaphor about football and dental marketing Why your website is the quarterback, probably How branding, SEO, and social media all work together to…
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