“Adrian's lectures are as current, informative, and ‘action-driven’ as they are fun and entertaining.”
Invite Adrian to Speak at Your Next Event:
Featured Presentation Topics:
How Do I Build Dental Authority to be Recommended by AI
The search game has changed forever and most dental practices have no idea. While you’ve been mastering traditional SEO for Google, your patients have moved on to asking ChatGPT, Perplexity, and Gemini for answers. Welcome to the era of AI SEO, which is the most critical marketing shift since Google itself.
I’ve Got Voicemail, My Competitor has an AI Receptionist. Am I an Idiot Here?
Voicemail still works. Patients just do not use it. People want an immediate response, especially when they are in pain, calling after hours, or comparing multiple offices. When calls go unanswered, many callers simply move on, and the practice never knows how much revenue walked out the door.
How Do I Dominate Google Maps and Rank Ahead of Competitors
You probably think that your website is the single most important online lead generation tool you’ve, but you’re wrong. Your Google Business Profile (GBP) is critical. If the listing looks outdated, incomplete, or untrustworthy, potential patients are going to look elsewhere.
How do I Motivate my Team Without Threatening, Nagging, or Burning Them Out?
Dental teams aren’t lazy, they’re just no longer wired for “do this or else” leadership and vague, end-of-year promises. This session introduces a modern performance model built around micro-incentives: small, frequent, meaningful rewards that reinforce the exact behaviors you want repeated.
What Should I Post on Social Media to Attract New Patients?
You used to post on social media for attention, branding, and “awareness,” but it did not meaningfully influence search visibility the way websites did. That world is over. In other words, posting to your social media accounts helps increase recommendations from AI search engines like ChatGPT and Google Gemini.
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What the Industry is Saying About Adrian’s Presentations
Dental Marketing Expert Guest on…
Raving Patients with Dr. Len Tau
From Search to Smart: How AI is Changing Patient Discovery
WATCH HERE
The Authentic Dentist Podcast
The Future of Dental Marketing: AI, Data Ownership, and Authentic Practice Growth
WATCH HERE
Group Dentistry Now
My Social Practice introduces Annie: Dentistry’s Most Advanced AI Agent
WATCH HERE
About Adrian
Adrian, CEO at My Social Practice, has been involved in dental digital marketing since 2009. Known for his enthusiasm and engaging style, his presentations are not only entertaining but also packed with actionable tips and tricks.
He values the opportunity to have worked with thousands of practices, finding great satisfaction in helping them grow and thrive through digital marketing. Adrian and his wife Emilie have four children and live in Suncrest, Utah.
Frequently Asked Questions
What does a dental marketing expert do?
A dental marketing expert helps dental practices attract more patients through strategies such as SEO, advertising, reputation management, social media, AI search optimization, and website conversion. The goal is to create a measurable marketing strategy that increases patient acquisition and practice growth.
Why should I hire a dental marketing expert?
A dental marketing expert understands the unique challenges of growing a dental practice and can provide proven strategies based on real-world experience. Working with a specialist often helps practices avoid costly marketing mistakes while achieving faster, more measurable results.
Why should we invite My Social Practice to speak at our dental conference or event?
My Social Practice delivers educational presentations focused exclusively on dental marketing, patient acquisition, and practice growth. Our sessions provide practical, actionable strategies that attendees can immediately implement, making them valuable for conferences, study clubs, dental societies, and continuing education events.
What topics can a dental marketing expert present on?
Our presentations cover dental SEO, AI search optimization, social media marketing, online reputation management, dental websites, Google Business Profile optimization, patient acquisition, and emerging trends in dental marketing. Every presentation is customized for the audience and experience level.
Can My Social Practice provide training for dental teams?
Yes. We offer keynote presentations, workshops, webinars, podcasts, and customized training sessions for dental teams, DSOs, study clubs, and professional organizations. Training can be delivered in person or virtually to fit your event and educational goals.
What makes My Social Practice different from other dental marketing speakers?
Unlike general marketing speakers, My Social Practice has focused exclusively on dental marketing for more than 15 years. Our presentations are based on real experience helping thousands of dental practices improve patient acquisition, marketing performance, and practice growth.
Can a dental marketing expert help increase new patient growth?
Yes. A dental marketing expert helps practices improve visibility, generate more qualified leads, strengthen patient trust, and increase appointment bookings. Effective strategies connect marketing activities directly to measurable patient growth and revenue.
Can a dental marketing expert teach AI search and ChatGPT optimization?
Yes. Modern dental marketing includes optimizing for AI-powered search platforms such as ChatGPT, Google Gemini, Claude, and Perplexity. Our presentations explain how AI search is changing patient behavior and how dental practices can improve their visibility in AI-generated recommendations.
How do you measure the success of dental marketing?
Successful dental marketing is measured through new patient inquiries, appointment requests, treatment acceptance, online visibility, and revenue growth. The best marketing strategies track performance from the first patient interaction through completed treatment.
Who can benefit from a dental marketing presentation?
Our presentations are valuable for general dentists, specialists, DSOs, practice managers, dental teams, study clubs, dental associations, and continuing education events. Content is customized to match the audience’s goals, experience level, and areas of interest.
Do you customize presentations for different dental audiences?
Yes. Every presentation is tailored to the audience, whether it’s a study club, state dental association, DSO leadership team, specialty organization, or private practice event. We adjust the content to ensure attendees receive relevant, practical marketing strategies they can apply immediately.
What makes an effective dental marketing strategy today?
The most effective dental marketing strategies combine SEO, AI search optimization, reputation management, social media, paid advertising, and website optimization. When these channels work together, practices build stronger visibility, attract more patients, and create sustainable long-term growth.
