Introducing the New Publisher and Photo Booth Apps!

Turn patients into advocates for your dental practice on social media. Easily build powerful online word-of-mouth marketing. Manage all your posts and photos from one sleek, convenient hub. Introducing the new MSP Publisher and MSP Photo Booth apps!

We’re always working on new ways to make our clients’ social media marketing process more intuitive, personal, and fun for patients and team members to get involved in. With the MSP Publisher and MSP Photo Booth apps by My Social Practice, you’ll find new and easy ways to create engaging social media content and organic word-of-mouth marketing — the best online tools for building a business.

The MSP Publisher app (available for iOS) has always served as a simple way to schedule posts and access the extensive My Social Practice post library. This new update adds an exciting feature: photo sharing!

New Feature: Photo Sharing


  1. A team member uses the app to snap a photo with a patient.
  2. The team member can then add stickers to the photo.
  3. The team member sends the photo to the patient via text message or email with an invitation to share the photo on their own social media accounts.
  4. The patient receives the photo via text message or email.
  5. The patient opens the photo, branded with your practice banner.
  6. The patient tags your practice location and shares the photo to their social media accounts.

Why is photo sharing so great? First of all, a patient sharing a photo of their experience at your practice has tremendous marketing value — family, friends and colleagues who trust the patient’s recommendations will see it (and possibly share it themselves). Second, because the patient is posting the photo to their own account, not your practice, no HIPAA consent is necessary.

Photos taken with the MSP Publisher app will be stored on your publisher account, so if you decide to share one to your own practice page later, use this free downloadable HIPAA form to obtain consent from the patient beforehand.

The MSP Photo Booth app (available for iPad only) is a completely new addition to the My Social Practice marketing solution. Create an easy-to-use photo station in your waiting room where visitors can snap and share a photo of themselves — and it can all happen without taking any time from your team members!

How Patients Use the Walk-Up Photo Booth


  1. A patient sees the always-on photo booth station and taps “Start.”
  2. The patient can grab a Social Sign or another prop and snap a photo.
  3. The patient can customize the photo with stickers.
  4. The patient sends the photo to themselves via text message or email.
  5. They receive the photo, branded with your practice banner, via text message or email.
  6. The patient tags your practice location and shares the photo to their social media accounts.

And again, because the patient is sharing the photo themselves on their own account, no HIPAA consent is required.

Making Your Patient Experience Fun, Social and Shareable

The updated MSP Publisher and MSP Photo Booth apps offer unique ways to strengthen relationships with patients, create advocates for your practice and build your online presence. Both apps are the perfect complement to our printed campaigns, which are also included with your service as one of our valued clients!

We’re proud to present these new additions as another exciting part of our comprehensive social media solution for dentists and orthodontists. If you are not yet a client, we would love to personally show you step-by-step how to grow your practice with social media. Click the button below to request a demo today!