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[Byte Sized Podcast Ep. 9] The $2,000/Month AI Problem Every Dentist Will Face: Featuring Dr. Leland Wilhoite

By August 30, 2025September 3rd, 2025No Comments

Meeting a Doctor Who Gets Both Sides

This past year I was invited to speak about AI at the P1 Partners event. Great group and had a ton of fun. Right after finishing my AI presentation, a doctor walks up to me, Dr. Leland Wilhoite from Indiana. Within 90 seconds, we’re deep into AI implementation strategies, and I’m thinking, “This isn’t your typical doc who just discovered ChatGPT.”

Leland starts breaking down AI adoption from three different angles: as a practicing dentist at Wilhoite Family Dental, as part of P1 Partners’ AI committee, and as a board advisor for VideaAI. It kinda blew me away, this doctor isn’t just using AI, he’s literally shaping how a 60+ practice DSO is implementing AI, which is a huge task.

W most of the audience was a bit starry-eyed about the latest AI tool, Leland’s dealing with the the hard problem of actual implementation.

The $2,000 Problem Nobody’s Discussing

I’ve spent 15 years in dental marketing. I’ve seen quite a few tools and strategies hit the market over the years. Some of have been great and others were flops. When new tech hits the market there are early adopters who rush to implement the tool hoping for improved profitability. And in most cases that happens. But there is a shake out process where the new tools need to find themselves and during this time period there is waste.

Leland jumped on this in our conversation and laid it out perfectly: “Right now, a dental practices could easily exceed a couple thousand dollars a month in AI costs by paying for tools that do some or part of the same thing as another tool. For example, we’ve got diagnostic tools that also do insurance verification, note-taking apps that provide AI insurance verification, insurance verification softwares that manage phones, AI phone receptionists that also provide note taking capabilities. On top of that each one of those softwares haver to pay a fee to get access to the PMS. So all of these companies are paying a fee that really only needs to be paid once. But because there are so many companies providing a portion of the solution the cost multiplies.”

It’s like having three different hygienists all trying to clean the same tooth. (Yeah, I went there with the dental metaphor.)

The Reality Check That Changed My Perspective

As we talked about this Leland said something that brought some clarity: “AI isn’t driven by research. It’s all market driven. There’s no large institution developing AI studies that give direction on what needs to be developed. The development is driven simply by what the dental practices are purchasing.

The Solution Nobody Expected

Leland then mapped out how he and P1 Partners are using a strategic approach to AI implementation that doesn’t involve buying everything at once. The strategy is to be hyper-focused on solving simple issues that help them to streamline processes. To do this they’re focused on three core areas: diagnostics (VideaAI for them), investigating call management systems like Annie AI), and Power BI for data analysis. That’s it. No chasing every new startup that promises to “revolutionize dentistry.”

To help manage this process they’re actively turning OFF redundant features. “Can we turn this off?” “Hey it looks like, we can get this data elsewhere and not have to pay for it.” They’re not just adding AI—they’re strategically managing it to avoid the overlap trap.

The real kicker? They’re tracking which doctors actually adopt the tools and why others don’t. One doc couldn’t use it because he still uses phosphor plates. Another’s waiting for his associate to start. They’re treating AI implementation like actual change management, not just a software rollout.

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Why This Changes Everything

The Human Factor: Leland brought up something I’d never considered—some patients don’t want AI knowing they went on vacation. They’ll hang up on an AI agent. The human element isn’t going away; it’s becoming more crucial for managing the AI-human balance.

The Compliance Nightmare: With the Heartland lawsuit setting precedent, every practice needs to understand their AI tools’ data usage. Are you training someone else’s AI with your patient conversations? That’s a HIPAA violation waiting to happen.

The Market Consolidation: “The market takes care of redundancy,” Leland said. We’re going to see massive consolidation in the next 18 months. Pick your vendors carefully—some won’t survive.

The Integration Reality: You can’t just buy AI and expect magic. If your practice management system has garbage data, your AI will give garbage results. It’s that simple.

What This Means for Your Practice

I’m not gonna lie—this conversation completely changed how I’m advising my MSP clients. Instead of showcasing every cool AI tool, we’re now doing strategic AI audits. What do you actually need? What’s redundant? What’s your team ready to handle?

Leland’s approach is what every practice should steal: Start with diagnostics (it has the clearest ROI), add one thing at a time, and constantly evaluate for overlap. Don’t put too much on your staff at once.

The practices that win won’t be the ones with the most AI tools. They’ll be the ones who thoughtfully integrate AI without losing the human touch or breaking the bank.

Your Next Move

Look, if you’re feeling overwhelmed by AI options, you’re not alone. Even DSOs with dedicated committees are struggling to figure this out. Start with one proven tool—Leland recommends diagnostics from established players like Pearl, Overjet, or VideaAI. They’re well-backed and not going anywhere.
Then wait. Seriously. Let the market sort itself out while you get comfortable with one tool. As Leland put it, “I’d rather wait for the third upgrade before I buy.”
Trust me on this one—the practices that move strategically will crush the ones that try to adopt everything at once.

In This Episode:

AI problem

Dr. Leland Wilhoite

Dr. Leland Wilhoite has led Wilhoite Family Dental in Indiana since 1996, bringing expertise in implant dentistry and digital technologies while serving on P1 Partners’ AI committee and as an advisory board member for VideaAI. A Northwestern University Dental School graduate and past president of the East Central Dental Society, he combines traditional patient care with cutting-edge innovation to help practices navigate the evolving landscape of dental technology. When not pioneering AI implementation strategies across 60+ practices, he enjoys outdoor activities and spending time with his wife Mary, their three children, and three dogs in Delaware County.

Dental AI Tools with Adrian Lefler

Adrian Lefler, CEO and Co-founder of My Social Practice

Adrian Lefler, CEO of My Social Practice, is a seasoned expert in the dental marketing industry with 14 years of experience. He is widely recognized for his engaging and informative presentations. Based in Suncrest, Utah, Adrian shares his life with his wife, four children, and a lively mix of pets. My Social Practice is a leading dental marketing company, and Adrian is passionate about helping dental professionals succeed in this dynamic field.

Frequently Asked Questions

If AI diagnostic tools all do insurance verification now, which one should I choose?

Focus on which tool started with your primary need. If diagnostics is your main goal, choose Pearl, Overjet, or VideaAI for their diagnostic strength, not their add-on features. You can always turn off redundant features or skip tools that primarily do insurance verification.

How can I make sure my practice is HIPAA compliant when using AI phone agents?

Always announce that calls are being recorded and may be used with AI. Check if your state requires two-party consent. Most importantly, verify that your AI vendor isn’t using your patient conversations to train models for other practices—that’s what got Heartland in trouble..

What's a realistic budget for AI tools in a single practice?

Leland suggests you could easily hit $2,000/month if you’re not careful. A focused approach should keep you under $500/month initially—one diagnostic tool ($200-300) and maybe one front-office solution ($150-200). Add more only after you’ve maximized ROI on these.

How long should I wait before adding multiple AI tools to my practice?

Give each tool at least 3-6 months before adding another. Your staff needs time to adapt, and you need time to measure actual ROI. Plus, as Leland mentioned, the third version is usually when software gets really good—so patience pays off.

Is it better to get AI tools from my practice management software or standalone companies?

Specialized companies like Pearl or VideaAI typically offer superior functionality for specific tasks. However, if your PMS offers good-enough AI features included in your subscription, start there. Just don’t pay twice for the same functionality..

BOFU Keywords for Dentists: How to Capture Patients Who Are Ready to Book BOFU keywords for dentists featuredSEO

BOFU Keywords for Dentists: How to Capture Patients Who Are Ready to Book

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[Byte Sized Podcast Ep. 9] The $2,000/Month AI Problem Every Dentist Will Face: Featuring Dr. Leland Wilhoite My Social Practice - Social Media Marketing for Dental & Dental Specialty Practices - AI problemAIByte Sized Podcast

[Byte Sized Podcast Ep. 9] The $2,000/Month AI Problem Every Dentist Will Face: Featuring Dr. Leland Wilhoite

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 Meeting a Doctor Who Gets Both Sides This past year I was invited to speak about AI at the P1 Partners event. Great group and had a ton of…
Megan Nielsen
August 30, 2025